Video GumGum and ShowHeroes join forces for Contextual Video Advertising This collaboration aims to provide advertisers with access to a wider range of video ad inventory and enhanced targeting capabilities.
Data Ad Fraud on the rise: Gen AI makes schemes more sophisticated The report highlights a significant increase in new ad fraud schemes, with fraudsters exploiting advancements in Generative AI (Gen AI) to target emerging platforms like Connected TV (CTV) and streaming audio.
Data Facebook deprecates Additional Page Insights API Metrics Facebook yesterday announced the deprecation of additional Page Insights API metrics.
Video DV360 API gains Advertiser-Level Keyword Targeting Google yesterday announced an update to the Display & Video 360 (DV360) API, its programmatic advertising platform. This update introduces two new functionalities.
DOOH Featured Rome Metro gets digital signage boost in 13-Year DOOH contract IGPDecaux wins a 13-year contract to manage advertising and upgrade stations across Rome's Metro system.
Data Featured IAS expands Brand Safety Measurement to Performance Max and Demand Gen This update extends these features to Google Ads' Performance Max and Demand Gen campaigns, encompassed within IAS' Total Media Quality for YouTube offering.
Video Featured Adobe Express Integrates TikTok Music Library for Easier Content Creation This integration allows users to access a library of royalty-free music directly within Adobe Express, potentially simplifying the creation of video content for TikTok.
Data FTC sues Adobe: Cancellation headaches and hidden fees alleged The Federal Trade Commission (FTC) is suing software giant Adobe, alleging the company deceived consumers by hiding early termination fees (ETFs) and making it difficult to cancel subscriptions for popular software like Photoshop and Acrobat.
Search Google Search introduces new Review Profiles for users Is Google quietly building a one-stop shop for online reviews? A recent update introducing Search Review Profiles has sparked speculation about Google's long-term plans for user reviews.
Search Fake AI content exploits Google Search, boosting Quora spam According to Zilbershtein, these updates, combined with the ease of generating content using AI tools like ChatGPT, have created a breeding ground for spam on Quora.
Audio Music & Movies: A Match Made in Streaming Heaven? Exploring a Spotify-Netflix Merger A United Streaming Front: How Spotify and Netflix Could Challenge Tech Titans.
Data Microsoft Clarity's Copilot now analyzes mobile app user behavior New AI Feature Summarizes User Recordings and Heatmaps for Mobile Apps.
Social Featured Sprinklr now offers integrated Reddit listening, advertising & analytics Sprinklr Now Offers Integrated Reddit Listening, Advertising & Analytics for Businesses.
Data Featured Google Tag Manager introduces container quality status bar for easier tag management Google this month introduced a new feature for Google Tag Manager (GTM) that simplifies the process of maintaining accurate website tracking.
Data European Ad Fraud Drops Sharply in Channels with Strong Anti-Fraud Measures Study Shows Big Reduction in Fake Ad Traffic for Companies Using Robust Verification.
Video Featured Magnite partners with United Airlines to deliver personalized Inflight Ads Magnite wins deal to deliver targeted ads on United Airlines Inflight Entertainment.
Display Featured Cookieless Ads: 40% lower value but early signs of progress Data reveals cookieless ad inventory sells at 40% lower value, but Prebid shows improvement and extended timeline offers hope for publishers.
Display Featured Uber opens up Journey Ads to programmatic buying Uber this week announced an expansion of its Journey Ads on Uber Rides, allowing advertisers to purchase ad space programmatically through leading Demand-Side Platforms (DSPs), only via PG deals.
Data Featured Apple introduces AdAttributionKit, a new framework for measuring app install During the Meet AdAttributionKit session at WWDC24, Apple this week introduced AdAttributionKit, a new framework for measuring app install ad campaigns.
Social Featured X makes major privacy change: all user likes now private User likes are now private by default, meaning only the user themself and the author of a post can see a list of users who liked it. While the total number of likes remains visible, user identities are hidden.
Search Google search results not always indicative of original source Search results don't necessarily reflect what Google's algorithms consider the original source of content
Data Advertising industry bodies scrutinized for lack of objectivity The article highlights a potential conflict of interest due to the financial ties between these organizations and big tech companies like Google.
Data Antitrust concerns resurface as Oracle shuts down ad tech business The shuttering of Oracle's ad tech business raises concerns about a potential decrease in competition within the online advertising industry.
Display Featured Google Ads suspends Credit Card billing for some Google Ads recently announced changes to billing options for a specific group of advertisers. The update, communicated directly to affected accounts via email in June 2024, eliminates credit and debit cards as valid payment methods.
Data Rethinking Conversion Windows for accurate Attribution in GA4 When using Google Analytics 4 (GA4), the default settings for conversion windows might not be ideal for achieving the most accurate attribution data.
