Social Featured

Meta new business messaging features for WhatsApp and Messenger

Enhance marketing, conversions & customer support with Meta's latest messaging tools.

Video Featured

Google Ads introduces Brand Recommendations

Discover Google Ads' new recommendations for refining brand awareness & consideration campaigns.

Data

How Chrome became fastest browser on Speedometer

Chrome team this week detailed how Chrome achieved the highest score ever recorded on Speedometer 3.0, a recently released browser benchmark.

Mixed Reality

Apple Arcade Gets Seven New Games

Rabbids & Monkey Island+ join Apple Arcade in June, with Outlanders 2 coming in July.

Data Featured

Managing Google Ads for a business? Verify affiliation

Google Ads offers an optional step to confirm your affiliation with the advertised business.

Data

Looker Studio Updates: New partner connectors and enhanced total calculations

Google yesterday released updates to Looker Studio, its data visualization tool. These updates focus on expanding data source options through partner connectors and improving report functionality.

DOOH

JCDecaux reshapes stake in Swiss OOH APG|SGA

JCDecaux SE, the world's largest outdoor advertising company by revenue according to the company itself, announced a shift in its ownership of APG|SGA, the leading out-of-home media company in Switzerland.

Retail Featured

Amazon Marketing Cloud (AMC) unveils code-free high-value audience builder

The "High-Value Audiences" solution (currently in beta) allows users to create targeted audience lists without the need for coding expertise.

Retail

Amazon DSP unveils pre-flight campaign pacing recommendations

This update introduces pre-flight recommendations for two key settings: maximum average cost-per-thousand impressions (CPM) and line-item frequency caps.

Data

Gemini mobile app expands to Europe

Google today announced the expansion of its AI assistant mobile app, Gemini, to European countries. This follows the initial launch in February 2024 in select markets.

Retail Featured

Amazon DSP enables advertisers to use different currencies

Amazon DSP last month introduced a new feature allowing advertisers to select their preferred transaction currency during the advertiser creation stage.

Video Featured

2024 upcoming Netflix Games

These additions aim to cater to a wide range of player preferences, with titles based on popular Netflix shows, narrative adventures, classic card games, and more.

Display

DV360 announces update to Structured Data Files (SDF) and introduces new QA format

Google Display & Video 360 last week announced the general availability of Structured Data Files (SDF) version 7.1 (v7.1) and the open beta launch of a new QA format for SDFs.

Search Featured

Google Search completes transition to Mobile-First Indexing by July 5, 2024

This initiative, initially announced in 2016, signifies a shift in how Google crawls and indexes websites, prioritizing mobile versions of webpages for search results.

Social

Google Search Central launches new LinkedIn Page

Google Search Central today announced the launch of its new LinkedIn page. This initiative aims to provide website owners, developers, and search engine optimization (SEO) professionals with a new platform to access resources and updates about Google Search.

Data

Google Ads announces completion of new design rollout

Google Ads last week announced the completion of its new design rollout. This new interface, introduced in 2023, aims to improve overall user experience by making navigation and functionality more intuitive.

Data

Google Analytics introduces Instant Email Reporting

Google Analytics last week announced a new feature for administrators: the ability to send standard and custom reports by email instantly.

Retail Featured

Dollar General partners with Criteo to boost Retail Media offerings

This collaboration aims to enhance Dollar General's existing retail media offerings and provide brands with improved access to a large audience of rural shoppers.

Retail Featured

Prime Perk Plate Up: Amazon and Grubhub deepen partnership

The deal offers Prime members in the United States a complimentary Grubhub+ membership, a subscription service typically costing $120 annually. Grubhub+ waives delivery fees on qualifying orders, reduces service fees, and offers credits on takeout orders.

Social

LinkedIn streamlines Page Management with New Admin Dashboard

LinkedIn this week announced the launch of a new Pages Admin Dashboard designed to simplify page management and improve audience engagement. This update comes as social media continues to be a crucial platform for brands to connect with their target audience.

Data

Google to open Click Tracker Certification Applications for 2024

Google this week announced the opening of the application window for its Click Tracker Certification program for 2024.

Search

Fire TV unveils AI-Powered Search

Amazon this week announced an update to their Fire TV search function. This new feature leverages artificial intelligence (AI) to deliver a more natural and personalized content discovery experience for users.

Search Featured

Brave Search Ads exit beta

Brave, the privacy-focused browser with over 65 million monthly active users, announced the official launch of Brave Search Ads on May 30, 2024. This move follows a successful 18-month testing phase with major brands like Amazon, Dell, and Shutterstock.

Search Featured

Google's response to early concerns about AI Overviews

Just weeks after launching its ambitious AI Overviews feature, Google is scrambling to address concerns about accuracy and the potential for misleading information.

Display Featured

The Trade Desk's top 100 publishers list: A boon for advertisers or a power grab?

The Trade Desk, a leading demand-side platform (DSP) in the digital advertising space, sent ripples through the industry this month, with the release of its Top 100 Publishers list.