Latest Articles
9094 Articles
Content creators file second amended complaint January 5, 2026 with specific merchant contracts proving PayPal's Honey extension violated affiliate agreements.
by Luis Espada
PayPal launched Transaction Graph Insights & Measurement on January 6, giving advertisers cross-merchant purchase data that platform-specific tools miss entirely.
by Luis Espada
IAB Tech Lab unveils agentic roadmap on January 6, extending OpenRTB and existing standards with modern protocols to scale AI agents without rebuilding digital advertising.
by Luis Espada
Google Merchant Center will require separate product IDs for online versus in-store items starting March 2026, affecting Local Inventory Ads and feed management.
by Luis Espada
Walmart introduces agentic advertising assistant and AI-powered creative tools on January 6, positioning retail media platform against rising competition from Amazon.
by Luis Espada
Basis and Mediaocean announce integration linking programmatic, search, social, and CTV advertising with enterprise planning, ordering, trafficking, measurement, and financial systems.
by Luis Espada
Google Ads will permit prediction market advertising starting January 21, 2026, exclusively for platforms authorized by CFTC as Designated Contract Markets or NFA-registered brokerages.
by Luis Espada
England implements sweeping restrictions on high fat, sugar and salt food marketing starting January 2026, drawing mixed reactions from industry stakeholders and health experts.
by Luis Espada
Content creators file second amended complaint January 5, 2026 with specific merchant contracts proving PayPal's Honey extension violated affiliate agreements.
by Luis Espada
Meta is testing clickable links directly in Instagram post captions, capped at 10 per month, exclusively for Meta Verified subscribers - a shift from its long-standing link restriction policy.
Google launched Merchant Center for Agencies on March 11, 2026, giving digital marketing firms a single dashboard to manage all client accounts, diagnostics, and ad opportunities.
Amazon raises Prime Video's ad-free subscription from $2.99 to $4.99 a month on April 10, a 67% price increase rebranded as Prime Video Ultra with added 4K features.
Meta will discontinue Nielsen DMA targeting for automotive model ads on June 22, 2026, replacing it with Comscore Markets - campaigns must migrate or stop delivering
YouTube today hosts the 98th Academy Awards with four official livestreams, as the platform prepares to become the exclusive global broadcaster of the Oscars from 2029. Over 3 billion views of Oscars-related content accumulated in the past 12 months.
Aller Media, Bonnier News, and Schibsted endorsed IAB Sweden's expulsion of Meta on March 12 over fake ads, citing SEK 136 billion in fraud revenue and consumer harm on Facebook.
MCP adoption, IAB Sweden expels Meta, NBCU Olympics programmatic expansion, Trade Desk's AI bets, and Google search volatility define the week in ad tech.
IAB Australia's 10th annual Audio Advertising State of the Nation report reveals $339m in 2025 spend, 69% of buyers plan podcast increases, yet fragmentation blocks scale.
Content creators file second amended complaint January 5, 2026 with specific merchant contracts proving PayPal's Honey extension violated affiliate agreements.
by Luis Espada
PayPal launched Transaction Graph Insights & Measurement on January 6, giving advertisers cross-merchant purchase data that platform-specific tools miss entirely.
by Luis Espada
IAB Tech Lab unveils agentic roadmap on January 6, extending OpenRTB and existing standards with modern protocols to scale AI agents without rebuilding digital advertising.
by Luis Espada
Google Merchant Center will require separate product IDs for online versus in-store items starting March 2026, affecting Local Inventory Ads and feed management.
by Luis Espada
Walmart introduces agentic advertising assistant and AI-powered creative tools on January 6, positioning retail media platform against rising competition from Amazon.
by Luis Espada
Basis and Mediaocean announce integration linking programmatic, search, social, and CTV advertising with enterprise planning, ordering, trafficking, measurement, and financial systems.
by Luis Espada
Google Ads will permit prediction market advertising starting January 21, 2026, exclusively for platforms authorized by CFTC as Designated Contract Markets or NFA-registered brokerages.
by Luis Espada
England implements sweeping restrictions on high fat, sugar and salt food marketing starting January 2026, drawing mixed reactions from industry stakeholders and health experts.
by Luis Espada