Display Google Ads Optimized Targeting: Default setting disrupts remarketing campaign performance Recent findings reveal how Google Ads' default optimized targeting setting affects remarketing campaigns and audience targeting precision.
Display Sovrn eliminates SSP Revenue share, publishers save 48% on ad tech fees Revolutionary pricing model helps publishers retain more revenue from programmatic advertising through flat CPM fees.
Data Wikipedia's AI Challenge: How the free encyclopedia adapts in the age of ChatGPT Explore how Wikipedia is evolving to meet the challenges posed by AI, ensuring its relevance and reliability in the digital age.
AI EU Tech sector's struggles not due to regulation, study finds New research challenges the view that strict EU tech regulations hinder innovation, pointing to other factors behind the US-EU tech gap.
Search Google to remove Sitelinks Search Box Google announces removal of sitelinks search box from search results, effective November 21, 2024. Learn about impacts and actions.
Search Google Ads Rep's unauthorized account changes spark industry concern Unauthorized modifications to a client's Google Ads account by a representative raise compliance questions and industry-wide debate.
Audio Hawk DSP and Deezer launch Audio-Video ad integration New partnership streamlines digital advertising, offering direct access to premium inventory and reducing costs for marketers.
Data TikTok Study: Brand Awareness boosts Performance Marketing ROI by 286% New research reveals synergy between brand building and performance marketing on TikTok, challenging traditional strategies.
Data Google AdSense, AdMob, Ad Manager: Adapting to 2025 US Privacy Laws Learn how Google's advertising products are helping publishers comply with new privacy laws in 5 US states, including updates to Restricted Data Processing.
Video Spotify expands music videos beta Spotify rolls out music videos beta to 85 additional markets, boosting artist-fan engagement for Premium subscribers worldwide.
Search Google's Reddit favoritism: How low-quality threads dominate search results Explore how Reddit threads maintain high Google rankings despite content issues, raising questions about search quality and fairness.
Search Google updates UK gambling ad policy to include charity raffles Google will begin accepting ads for charity raffles and prize draws in the UK, with new verification requirements.
AI G7 launches Toolkit to guide responsible AI use in Government New framework provides roadmap for public sector AI adoption, highlighting trends and challenges across G7 countries while emphasizing ethical deployment and citizen trust.
Data Yahoo expands identity solutions to CTV and publishers, boosting ad targeting Yahoo enhances digital advertising capabilities with Identity Solutions for CTV and expanded publisher availability via major SSPs.
Search Featured Google halts US Election Ads after polls close: 2024 Policy Update Google announces temporary pause on US election-related ads post-voting in 2024. Learn about new policy impacts and exceptions.
Data Google Analytics launches Shared Segments for enhanced data analysis New saved segments feature in Google Analytics enables property-wide data sharing and collaborative analysis.
Audio Political Podcasts surge 28% in U.S. Podcast Ranker ahead of 2024 election Triton Digital's September 2024 report shows political podcast growth, demographic shifts, and top rankers in U.S. podcast landscape.
Audio NotebookLM Update: AI-powered audio summaries and business pilot launch Google enhances NotebookLM with customizable Audio Overviews and introduces a business version, expanding AI-assisted research capabilities.
Data FTC finalizes "Click to Cancel" rule to protect consumers from deceptive subscription practices New Federal Trade Commission rule aims to make subscriptions easier to cancel and crack down on unfair negative option marketing.
Search Bing unveils AI-powered Copilot for Webmaster Tools in limited preview Microsoft Bing introduces Copilot, an AI-driven tool for Webmaster Tools, offering real-time insights and streamlined SEO processes.
Search Bing Webmaster Tools launches recommendations for SEO optimization Bing enhances its Webmaster Tools with a powerful Recommendations feature, offering data-driven insights for improved website performance and SEO.
Search Bing Webmaster tools expands Search Performance data to 16-month view Microsoft Bing extends historical data in Webmaster Tools, enhancing SEO analysis and long-term strategy planning for webmasters.
Video YouTube shakes up pricing: introduces Premium Lite and hikes standard rates YouTube introduces Premium Lite in select countries and raises standard Premium prices globally, reshaping its subscription model.
Data Featured Google Ads simplifies Video Experiments to boost creative performance New feature streamlines setup for Video consideration and reach experiments, enabling data-driven optimization of YouTube ad creative.
Data Google Ads API v18 introduces new features for Performance Max and reporting Latest update brings enhanced reporting capabilities, budget recommendations, and audience targeting improvements for advertisers.
