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Brand Terms in Google Performance Max
Search Featured

Haus analysis reveals insights on Brand Terms in Google Performance Max

New research from Haus sheds light on the impact of including or excluding brand terms in Google Performance Max campaigns.
Aug 24, 2024 3 min read
Google's Cryptocurrency Ad Policy for Swiss Market
Display

Google updates Cryptocurrency Ad Policy for Swiss Market in September 2024

Google updates its cryptocurrency advertising policy, allowing certified Swiss crypto exchanges and wallets to advertise from September 20, 2024.
Aug 24, 2024 3 min read
Google Tag Manager
Data

Google Analytics 4 enhances session tracking for ad manager-linked properties

GA4 improves session_start event processing for properties linked to Google Ad Manager, offering more accurate user session data.
Aug 24, 2024 3 min read
LinkedIn Advertising 101
Social Featured

LinkedIn outlines Key Metrics for effective B2B advertising campaigns

New guide from LinkedIn highlights essential metrics for measuring B2B ad performance across awareness, consideration, and conversion stages.
Aug 24, 2024 4 min read
Google Tag
Data Featured

Google releases Step-by-Step Video Guide for adding Google Tag

Google's new instructional video offers a detailed walkthrough on implementing the Google Tag via Google Tag Manager.
Aug 24, 2024 3 min read
Baidu
Search

Baidu's Q2 2024 Earnings: AI Cloud drives growth amidst search engine transformation

Baidu's Q2 2024 earnings reveal a mixed performance, with AI Cloud leading growth while the search business faces challenges due to macroeconomic factors and AI integration. The company remains optimistic about its long-term AI-driven strategy.
Aug 24, 2024 2 min read
ADVANCE
Data

Tech Leaders Converge for ADVANCE: Smartly's Flagship Advertising Event in NYC

ADVANCE event explores AI, creativity, and social impact in advertising with industry leaders on September 18, 2024, in New York City.
Aug 23, 2024 2 min read
Prime Big Deal Days
Retail

Amazon announces Prime Big Deal Days for October

Amazon's Prime Big Deal Days returns in October, offering exclusive deals across 19 countries for Prime members.
Aug 23, 2024 4 min read
AudienceProject report
Data

AudienceProject unveils enhanced interface for improved campaign management

AudienceProject introduces a new 'Campaign' entity and user interface in AudienceReport, aligning with industry standards.
Aug 23, 2024 4 min read
Looker Studio
Data

Looker Studio enhances Pivot Tables, adds 12 new partner connectors

Looker Studio's August update brings conditional formatting to collapsed pivot tables and expands data integration options.
Aug 23, 2024 4 min read
BKFC TV FAST Channel
Video Featured

Fubo launches BKFC TV: First 24/7 bare knuckle fighting FAST channel

FuboTV partners with Bare Knuckle Fighting Championship to launch BKFC TV, a free ad-supported streaming channel.
Aug 23, 2024 4 min read
Merchant Center Next
Retail Featured

Google completes Merchant Center Next Rollout

Google announces full transition to Merchant Center Next, offering retailers enhanced features including AI-powered Product Studio.
Aug 23, 2024 4 min read
Meta Data Access Renewal
Data

Meta unveils consolidated data access renewal process for developers

Meta announces a streamlined annual assessment for developers, consolidating multiple processes into one efficient system.
Aug 23, 2024 4 min read
Apple browser choice screen
Data Featured

Apple announces significant changes to Browser Choice Screen for EU Users

Apple unveils updates to browser choice screen, default apps, and app deletion options for EU users, set to roll out by year-end.
Aug 22, 2024 4 min read
Hardbacon web traffic
Search Featured

Hardbacon CEO reports traffic surge after bankruptcy announcement, citing Google update

Financial startup Hardbacon sees unexpected traffic increase following Google algorithm change, days after announcing closure due to previous updates.
Aug 22, 2024 3 min read
Nielsen's The Gauge for Poland July 2024
Video

Nielsen Report: Cable and Satellite dominate Polish TV Landscape in July 2024

Nielsen's The Gauge for Poland reveals cable and satellite TV lead viewing shares, while streaming grows to 8.6% in July 2024.
Aug 22, 2024 4 min read
Netflix
Video Featured

Netflix expands ad capabilities, reports 150% increase in upfront commitments

Netflix announces major enhancements to its advertising platform and significant growth in upfront ad sales for 2024.
Aug 21, 2024 4 min read
Nielsen's The Gauge for Mexico July 2024
Video

Nielsen report reveals Streaming Surge in Mexico's TV viewing landscape

Nielsen's The Gauge for Mexico shows streaming reached 19.7% of TV viewing in July 2024, with YouTube leading growth.
Aug 21, 2024 3 min read
Google SEO Office Hours
Search

Google SEO Office Hours: Insights on indexing, redirects, and international SEO

Google's latest SEO office hours address crucial topics including page indexing, redirect issues, and international website optimization.
Aug 21, 2024 4 min read
TV Viewing in July
Video Featured

Streaming dominates TV Viewing in July, Nielsen's The Gauge reports record share

Nielsen's latest The Gauge report shows streaming reached 41.4% of TV viewing in July, with YouTube breaking 10% share.
Aug 21, 2024 3 min read
Googlebot
Search Featured

Google explains 'Discovered - Currently Not Indexed' status in Search Console

Google's Martin Splitt clarifies reasons behind 'Discovered - Currently Not Indexed' status and potential solutions for webmasters.
Aug 21, 2024 3 min read
Shopping app insights report
Retail Featured

Shopping App installs surge 61% globally, Adjust report reveals key trends

Adjust's latest report shows significant growth in shopping app installs and in-app revenue, offering insights for Q4 strategies.
Aug 20, 2024 4 min read
Display & Video 360
Display

Oracle Audiences to Sunset in Display & Video 360: Key Changes Ahead

Google's Display & Video 360 to remove Oracle audiences and introduce new features for enhanced advertising efficiency.
Aug 20, 2024 5 min read
Bing Webmaster Tools
Search Featured

Bing Webmaster Tools vs Google Search Console: Key Differences Unveiled

Microsoft's Fabrice Canel compares Bing Webmaster Tools and Google Search Console, highlighting unique features and functionalities.
Aug 20, 2024 3 min read
happiness
Social

Australian study reveals online messaging boosts happiness and relationships

New research shows Australians find more happiness and authenticity in messaging apps compared to social media platforms.
Aug 20, 2024 3 min read
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