Data Audience360 and ID5 join forces to address digital signal loss Audience360's collaboration with ID5 and Adform yields impressive results in cookieless targeting, paving the way for future-proof digital advertising.
Data Featured Oxford researcher analyzes limitations of new EU AI Professor Sandra Wachter's recent research reveals regulatory loopholes in the EU AI Act, Product Liability Directive, and AI Liability Directive that may fail to address key ethical issues in AI development.
Display Google Antitrust Case: Parties disagree on remedy proceedings schedule DOJ, state plaintiffs and Google submit competing proposals for remedy phase timeline in ongoing antitrust lawsuit.
Data Featured California's AB 3048: New law mandates privacy opt-out in Browsers and Phones Assembly Bill 3048 requires web browsers and mobile OS to include easy opt-out settings for data sharing by 2026.
Search Featured Microsoft clarifies when and how websites should use IndexNow protocol Bing's Product Manager provides detailed guidance on optimal IndexNow usage for various industries to enhance search engine indexing.
Data Google enhances Looker Studio with AI, new connectors, and pivot table features Looker Studio adds Gemini-powered analytics, 5 partner connectors, and pivot table text wrapping in latest update.
Display Eyeota and Equativ join forces Partnership integrates Eyeota's audience solutions with Equativ's SSP, enhancing precision and reach in digital advertising.
Social Reddit's frequency cap restrictions Long-standing restrictions on frequency cap features frustrate small Reddit advertisers, impacting campaign optimization and competitiveness.
Data StackAdapt and Adsquare launch integrated Footfall Attribution solution New partnership enables advertisers to track in-store visits after digital ad exposure, enhancing campaign optimization across global markets.
Video TF1 PUB expands programmatic advertising with Magnite French broadcaster TF1 PUB teams up with Magnite to enhance streaming ad monetization.
Audio Featured SiriusXM begins new era as independent public company SiriusXM, North America's leading audio entertainment company, has entered a new phase as an independent public entity with a simplified capital structure.
Data Google implements new frameworks for transatlantic data transfers Google adopts Swiss-U.S. and UK Extension to EU-U.S. Data Privacy Frameworks for certain data transfers.
Data Apple unveils iPhone 16 lineup with Powerful A18 Chip and AI Features New iPhones boast upgraded cameras, longer battery life, and Apple Intelligence capabilities coming this fall.
Social Instagram expands Reminder Ad features for developers via Marketing API Instagram has rolled out new capabilities for reminder ads through its Marketing API, addressing a longstanding gap between its Ads Manager and API offerings.
Data Featured Google promotes AI for SEO, raising questions in digital marketing community Google's recommendation to use AI for SEO tasks sparks debate among marketers about best practices and potential consequences.
Video Featured Viant COO warns: The Trade Desk's TV OS may create CTV advertising monopoly Chris Vanderhook of Viant cautions against The Trade Desk's reported TV OS development, citing potential market dominance concerns.
Video Google's TAG disrupts over 13,000 coordinated influence operations in Q3 2024 TAG's Q3 2024 bulletin reveals surge in Russian and Chinese influence campaigns, with increased focus on geopolitical narratives.
Data Adobe stock tumbles despite record Q3 revenue as outlook disappoints investors Adobe reports record Q3 revenue, driven by AI innovations across Creative, Document, and Experience Clouds.
Video YouTube expands First Position ad targeting to all content in DV360 Google broadens availability of First Position ads on YouTube, allowing advertisers to reach target audiences across all content types.
Display Featured IAB Europe unveils CreativeLi: New tool to optimize digital display ads IAB Europe introduces CreativeLi, a beta tool for compressing digital ad creatives while maintaining visual quality.
Data Comprehensive Ad Tech Glossary This comprehensive ad tech glossary provides an in-depth look at the terminology and concepts driving the digital advertising industry.
Data Oracle Privacy Settlement: Steps to submit your claim Learn how to file a claim in the $115 million Oracle privacy settlement before the October 17, 2024 deadline.
Data Featured Google introduces Confidential Matching to enhance advertiser data New technology aims to simplify data protection for businesses using first-party information.
Data Proximic Report reveals data privacy laws' impact on digital advertising New study shows 88% of advertisers expect significant changes due to privacy regulations, with AI seen as key solution.
Data Google unveils enhanced Trending Now feature for real-time search insights Google's updated Trending Now tool offers marketers and content creators powerful data on rising search trends and user behavior.
