Quora this month integrated LiveRamp IdentityLink in Quora Ads Manager, enabling the advertisers to onboard people-based audiences.
LiveRamp provides an identity resolution platform connecting people, data, and devices across the digital and physical world, powering the people-based marketing.
Quora says the LiveRamp integration enables marketers to onboard segmented audiences to the Quora Ads Manager based on offline records for the purpose of reaching and engaging those audiences. Advertisers can now use segments from their offline records in order to activate and run ad campaigns on Quora. Ryan Oshima, Software Engineer at Quora, said that the integration should increase match rates for targeting, exclusion, or lookalike modeling.
How to use LiveRamp audiences in Quora Ads Manager?
Advertisers need to activate Quora as a new destination in the LiveRamp Connect account. More details here.