Safari Technology Preview 192: what marketing professionals should know

Apple's latest Safari Technology Preview (STP) release boasts numerous updates and bug fixes that, while not directly aimed at marketers, could subtly impact how campaigns and websites render for users on Safari.

Here's a breakdown of what you need to be aware of:

• CSS Enhancements: Changes to CSS handling, particularly around white-space and the grid track sizing algorithm, might lead to minor layout adjustments on Safari-rendered pages. Marketing teams should test landing pages and ads on STP 192 to ensure everything looks as intended.
• Removal of SVGAnimateColorElement: While this deprecation is likely low-impact for most marketers, be mindful if you have any legacy campaigns or website elements heavily reliant on this particular SVG feature.
• JavaScript Refinements: Fixes to Object.groupBy and Array.fromAsync could positively impact the execution of JavaScript elements used for dynamic content loading, lead capture forms, or interactive ads.
• Authentication Fixes: These address underlying issues for websites that use complex authentication mechanisms; enhanced security indirectly benefits marketers by safeguarding user data.

Why Staying Updated Matters

Safari Technology Preview provides a glimpse into the future of Apple's production-level browser. Proactively testing your marketing assets in STP 192 helps:

• Future-proof your campaigns: Ensure your landing pages, ads, and website elements look and behave correctly as Safari evolves.
• Avoid surprises: Catch potential layout or functionality issues before they hit the mainstream Safari audience.
• Provide a seamless user experience: Maintain excellent user experience across Apple devices and browsers to maximize conversions.

How to Test with Safari Technology Preview

You can download STP 192 alongside your regular Safari browser (instructions here. Use it to preview landing pages, run test ads, and interact with forms or dynamic content on your websites.

While Safari Technology Preview 192 doesn't introduce directly marketing-focused changes, subtle tweaks can still impact web experiences. Proactive testing keeps you ahead of the curve and ensures your campaigns perform seamlessly for Safari users.