Smartly.io launches a budget visualizer and dynamic local inventory ads
Smartly.io today announced new automation capabilities for retailers with new tools: Budget Pacing Visualizer; Dynamic Local Inventory Ads; and Cross-Campaign Budget Optimization support for Pinterest.
![Smartly.io launches a budget visualizer and dynamic local inventory ads](/content/images/size/w2000/2022/03/retail-ads.jpg)
Smartly.io today announced new automation capabilities for retailers: a Budget Pacing Visualizer; Dynamic Local Inventory Ads; and Cross-Campaign Budget Optimization support for Pinterest.
According Smartly.io, the Budget Pacing Visualizer is a feature, with supported for Facebook, Pinterest, Snapchat, and Twitter, that supplies visual representation of campaigns’ budget pacing progress as compared to the target spend for specified timeframes and date ranges.
“Smartly.io has been an integral platform for Afterpay, enabling the company in driving key business results,” said Martin Kilp, Global Head of Paid Social, Afterpay. “Features like the Budget Pacing Visualizer help us manage ad dollars more efficiently for the many retail brands and advertisers we partner with. We are excited about the new possibilities with Smartly.io’s latest retail-focused capabilities and features in further fueling optimal performance and growth for us.”
The Dynamic Local Inventory Ads enables dynamic ads to leverage a local inventory feed on top of a product catalog for campaigns on Facebook. This gives consumers insight into a product’s store-level price and availability. Smartly.io also enables retailers to customize these ads with branding, logos, borders, and other overlays to further enhance the product imagery.
The Cross-Campaign Budget Optimization, available already for Facebook and Snapchat, was now introduced for Pinterest campaigns. The Cross-Campaign Budget Optimization enables retailers to leverage Smartly.io budget optimization across multiple campaigns. Retailers can pool campaign budgets together and leave the decision-making of optimal budget splits up to Smartly.io’s automation. Retailers can then optimize budgets across multiple campaigns that have the same campaign objective in order to maximize ROAS.
PPC Land is an international news publication headquartered in Frankfurt, Germany. PPC Land delivers daily articles brimming with the latest news for marketing professionals of all experience levels.
Subscribe to our newsletter for just $10/year and get marketing news delivered straight to your inbox. By subscribing, you are supporting PPC Land.
You can also follow PPC Land on LinkedIn, Bluesky, Reddit, Mastodon, X, Facebook, Threads, and Google News.
Know more about us or contact us via info@ppc.land
Our latest marketing news:
- Amazon launches Target Promotion for Sponsored Products advertisers
- Amazon Prime Video secures landmark NBA and WNBA broadcasting rights deal
- FTC Warns: Hashed data not anonymous, companies risk deceptive practice claims
- Taboola unveils AI-powered solution to boost publisher traffic amid digital shifts
- Meta tackles Nigerian financial Sextortion Scams in massive account purge
- FTC launches probe into surveillance pricing practices of eight companies
- Location-based advertising: revolutionizing digital marketing strategies
- Reddit's exclusive Search Deal with Google raises concerns over AI Data
- Netflix surges in Nielsen rankings, streaming dominates TV consumption
- Kargo and TikTok partner to enhance offline sales insights for advertisers