Snap to return to IAB NewFronts, promises new advertising and content offerings

Snap Inc. will take a prominent stage at the upcoming IAB NewFronts on May 1, showcasing new advertising tools, content partnerships, and emphasizing the platform's unique qualities. The event will be held in-person in New York City and streamed live online.

During the presentation, Snap executives, including Chief Creative Officer Colleen DeCourcy, will unveil fresh advertising features designed to enhance targeting and results for brands of all sizes. The company is also expected to announce new content partnerships and highlight opportunities for advertisers to leverage cultural events.

Additional speakers from Snap include:

• Katelyn Kroneman, Director, Advertiser Solutions
• Francis Roberts, Head of Public Figures
• Sophia Dominguez, Director, AR Platform,

Key Themes:

• Differentiation from Traditional Social Media: Snap will likely emphasize its focus on augmented reality experiences, close-knit communities, and the platform's positive engagement metrics.
• New Advertising Solutions: Expect announcements about targeting capabilities, campaign management tools, and potential forays into emerging ad formats.
• Content Expansion: New content partnerships could signal Snap's continued investment in short-form video, with potential expansion into new verticals like gaming, news, and lifestyle programming.

How to Watch:

Interested viewers can register for the event's live stream.