Spotify yesterday announced the rollout of new metrics on Ad Studio, a Spotify self-serve ad platform that enables advertisers to reach listeners on Spotify.
According to Spotify, the new conversion metrics help artist teams, labels, and music marketers to understand how listeners responded after they heard the ad:
- How many people who heard your ad checked out your music on Spotify?
- Did your ad perform better with fans that have been playing your music recently or with newer listeners?
- How many of them saved your music to their library or added one of your songs to a playlist?
Spotify says that since launch Spotify Ad Studio is being used as part of promotional plans for music.
“This is the reporting we’ve been wanting to see,” shared Jimmy Brunetti, VP of Marketing at independent label services company Croshal Entertainment Group. “I really like how it gives us an indication about how our ads drive deeper actions. That’s promising for an artist, especially newer artists with room to grow.”