Taboola unveils Abby, an AI Assistant for campaign creation

Taboola, a leading recommendation platform for the open web, has launched Abby, an innovative Generative AI assistant designed to transform how advertisers create and manage digital campaigns. Announced on October 15, 2024, this industry-first technology aims to streamline the advertising process, making it accessible to professionals of all experience levels.

Abby utilizes conversational AI to guide advertisers through every aspect of campaign creation and management. The system draws upon over a decade of data from successful Taboola campaigns, allowing users to launch effective advertising initiatives in a fraction of the time typically required.

Key features of Abby include:

• Conversational interface for building campaigns
• Automated media plan generation based on marketing objectives
• Budget allocation assistance across platforms
• AI-powered creative tools for image editing and caption generation

According to Taboola, early testing indicates that campaigns launched using Abby can go live up to 75% faster than those set up manually. This significant time-saving potential could revolutionize workflow for advertising professionals across industries.

The introduction of Abby comes at a time when the advertising industry is increasingly embracing AI solutions. According to data cited by Taboola:

• Nearly 91% of advertisers are currently using or considering implementing Generative AI technology
• 81% of advertisers believe AI can increase sales for their organizations

Abby leverages Taboola's extensive network to deliver campaigns to a vast audience. The company reports:

• Partnerships with premium publisher websites
• Reach of over 600 million daily active users
• Approximately 18,000 advertisers utilizing the Taboola platform

One of Abby's standout features is its ability to assist with creative aspects of campaign development. Advertisers can use natural language commands to:

• Edit image backgrounds
• Modify call-to-action (CTA) elements
• Generate relevant creative captions

These tools eliminate the need for specialized image editing software or expertise, further democratizing the advertising process.

The introduction of Abby represents a significant step in the ongoing evolution of digital advertising. By removing technical barriers and streamlining workflows, Taboola aims to make sophisticated advertising strategies accessible to a broader range of businesses and professionals.

Adam Singolda, CEO of Taboola, emphasized the transformative potential of Abby, stating, "Abby reinvents what's possible for advertisers of all sizes, taking the guesswork and time demands out of launching campaigns."

Taboola (Nasdaq: TBLA) has established itself as a key player in the digital advertising ecosystem. The company's platform utilizes artificial intelligence to power recommendations across the open web, helping users discover relevant content and products.

Key statistics about Taboola's operations include:

• Long-term partnerships with major digital properties (e.g., Yahoo, CNBC, BBC, NBC News)
• Facilitation of over 1 million monthly e-commerce transactions
• Collaborations with leading brands such as Walmart, Macy's, Skechers, and eBay

While Abby represents a significant advancement in AI-assisted advertising, the technology's long-term impact remains to be seen. Potential challenges and considerations include:

• Adaptation period for advertisers transitioning to AI-driven workflows
• Ongoing refinement of AI algorithms to maintain effectiveness
• Potential shifts in the job market for traditional advertising professionals

The launch of Abby marks a notable milestone in the integration of AI technology within the digital advertising landscape. As the industry continues to evolve, tools like Abby may play an increasingly central role in shaping how businesses connect with their target audiences online.

Key Facts

• Announcement Date: October 15, 2024
• Product Name: Abby
• Developer: Taboola (Nasdaq: TBLA)
• Primary Function: AI-powered advertising campaign assistant
• Reported Efficiency Gain: Up to 75% faster campaign launches
• Taboola's Daily Active Users: Over 600 million
• Number of Taboola Advertisers: Approximately 18,000

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