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Stay informed with the latest AI industry news impacting digital advertising and marketing. PPC Land covers breaking developments from Google Gemini, ChatGPT, Microsoft Copilot, and emerging AI platforms. Get expert analysis on how artificial intelligence transforms programmatic advertising, search marketing, and ad tech. From AI-generated content and brand safety to AI Overview ads and traffic impacts, we deliver actionable insights for advertising professionals navigating the AI revolution.

Latest Articles 770 Articles
AI   -   Dec 30, 2025 IAB Tech Lab CEO warns industry chasing 'shiny pennies' in agentic AI
IAB Tech Lab CEO Anthony Katsur discusses agentic AI hype on AdTechGod podcast December 29, 2025.

IAB Tech Lab CEO Anthony Katsur warns advertising industry must fix transparency and privacy issues before embracing agentic AI during 2025's hectic pace.

by Luis Rijo
AI   -   Dec 29, 2025 How Google's AI agent will change search forever
SEO expert Marie Haynes explains how Google transforms into AI agent performing tasks for users directly.

Marie Haynes explains how Google is becoming an AI agent, not a search engine—and what this fundamental shift means for SEO professionals and marketers.

by Luis Rijo
AI   -   Dec 29, 2025 Why AI might create more marketing jobs, not fewer
Marketing professionals collaborate on AI-powered campaign strategies in modern workspace environment.

As AI tools become more efficient, a 19th-century economic principle suggests demand for marketing work could increase rather than decline.

by Luis Rijo
AI   -   Dec 29, 2025 Slowing down becomes marketers' secret weapon in the AI speed race
Marketer standing out from AI-automated crowd by slowing down and mastering craft manually

Dan Koe argues AI democratization makes slowing down the new competitive advantage as marketing automation creates efficiency without strategic depth.

by Luis Rijo
AI   -   Dec 29, 2025 Microsoft CEO admits Copilot integrations "don't really work" as adoption falters
Microsoft Copilot app icon displayed on LG smart TV interface alongside YouTube and streaming apps

Satya Nadella told managers Copilot's Gmail and Outlook connections "don't really work" and are "not smart" while taking hands-on role to fix AI assistant problems.

by Luis Rijo
AI   -   Dec 28, 2025 What Ahrefs' fake brand experiment actually proved about AI search
AI models tested: Perplexity, Copilot, Gemini showed high manipulation vs. ChatGPT, Claude resistance

Ahrefs tested AI platforms with misinformation about a fictional brand on December 10. Search Engine Journal's critique revealed what the experiment really demonstrated.

by Luis Rijo
Search   -   Dec 28, 2025 Google deploys Gemini 3 in search with model-designed interfaces
Google Search leaders discuss Gemini 3 generative UI integration in December 2025 podcast episode

Google integrates Gemini 3 frontier model into search on December 18, 2025, enabling dynamic interface generation and real-time simulations for complex queries across millions of users.

by Luis Rijo
AI   -   Dec 28, 2025 AI takes first steps onto television home screens for nonprofit advertising
AI takes first steps onto television home screens for nonprofit advertising

Magnite deploys first AI-generated home screen ads on LG and TCL, lowering creative barriers for nonprofits entering streaming TV advertising markets.

by Luis Rijo
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