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Stay informed with the latest AI industry news impacting digital advertising and marketing. PPC Land covers breaking developments from Google Gemini, ChatGPT, Microsoft Copilot, and emerging AI platforms. Get expert analysis on how artificial intelligence transforms programmatic advertising, search marketing, and ad tech. From AI-generated content and brand safety to AI Overview ads and traffic impacts, we deliver actionable insights for advertising professionals navigating the AI revolution.

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AI - Jan 22, 2026 Former Extreme Reach CEO takes MINT's helm as advertising operations hit breaking point

Louisa Wong appointed MINT CEO to lead advertising resource management platform global expansion

Louisa Wong becomes CEO of MINT on February 2, bringing two decades of agency and adtech experience to lead advertising resource management platform as industry faces fragmentation.

by Luis Rijo

AI - Jan 22, 2026 Yelp bets $270M on AI with Hatch acquisition to automate services leads

Yelp acquires AI communication platform Hatch for $270 million to automate lead management for home services businesses, marking its largest AI investment to date.

by Luis Rijo

AI - Jan 22, 2026 AI psychosis warning: the "assistant axis" controlling model behavior

Human figure wrapped in glowing AI neural networks illustrating persuasive influence and persona drift

WordPress founder Matt Mullenweg warns of AI psychosis as Anthropic researchers identify neural patterns governing AI personas and methods to prevent harmful drift.

by Luis Rijo

AI - Jan 21, 2026 Why developers are obsessed with Claude Code

Anthropic's Claude Code transforms software development through file system access and Unix commands, threatening traditional SaaS models while accelerating 2026's AI coding adoption.

by Luis Rijo

Retail - Jan 21, 2026 Two-thirds of marketers brace for AI to upend consumer behavior

AI transforms shopping: consumer moves from overwhelmed search to effortless conversational commerce

Boston Consulting Group and Moloco survey 238 marketing leaders revealing 67% expect major AI disruption to consumer journeys as traditional search declines.

by Luis Rijo

AI - Jan 20, 2026 Majority of programmatic buyers now demand AI optimization as CTV budgets surge

Programmatic ad spend growth moderates to 58% in 2026 from 72% peak in 2025, Comscore reports

Comscore's 2026 State of Programmatic Report reveals 82% of marketers prioritize AI-powered optimization while 58% increase programmatic spend this year.

by Luis Rijo

AI - Jan 19, 2026 Wikipedia turns 25 with eyes on AI survival and tech partnerships

Wikipedia puzzle globe surrounded by AI data streams as tech partnerships expand in 2026

Wikimedia Foundation marks quarter-century milestone with docuseries, partnerships with Microsoft and Amazon, and new strategy to sustain volunteer-powered knowledge.

by Luis Rijo

AI - Jan 19, 2026 Why deterministic systems still win in AI's probabilistic world

Deterministic data platforms vs probabilistic AI agents in marketing technology stacks

Deterministic data platforms remain marketing's most valuable infrastructure despite probabilistic AI dominance, but only when integrated as ecosystem orchestrators.

by Luis Rijo

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