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Stay informed with the latest AI industry news impacting digital advertising and marketing. PPC Land covers breaking developments from Google Gemini, ChatGPT, Microsoft Copilot, and emerging AI platforms. Get expert analysis on how artificial intelligence transforms programmatic advertising, search marketing, and ad tech. From AI-generated content and brand safety to AI Overview ads and traffic impacts, we deliver actionable insights for advertising professionals navigating the AI revolution.

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Search - Dec 28, 2025 Google deploys Gemini 3 in search with model-designed interfaces

Google Search leaders discuss Gemini 3 generative UI integration in December 2025 podcast episode

Google integrates Gemini 3 frontier model into search on December 18, 2025, enabling dynamic interface generation and real-time simulations for complex queries across millions of users.

by Luis Rijo

AI - Dec 28, 2025 AI takes first steps onto television home screens for nonprofit advertising

Magnite deploys first AI-generated home screen ads on LG and TCL, lowering creative barriers for nonprofits entering streaming TV advertising markets.

by Luis Rijo

AI - Dec 28, 2025 Google Discover feeds users AI and YouTube while publishers watch traffic vanish

AI Summaries consume publisher traffic as YouTube and Google platforms dominate Discover feed landscape

Data from Marfeel reveals Google Discover transformed into an AI platform, with 51% of feed positions now occupied by AI Summaries in test markets, while YouTube absorbs the majority of default exits.

by Luis Rijo

AI - Dec 28, 2025 One-third of YouTube Shorts feed now consists of AI-generated slop

New research reveals 33% of YouTube Shorts shown to new users are brainrot content, while 21% are AI-generated slop, as machine-made videos flood the platform.

by Luis Rijo

AI - Dec 28, 2025 Microsoft Clarity reveals how AI assistants are reshaping website traffic patterns

Microsoft Clarity's December 18 analysis shows AI referrals grew 155% in eight months while converting 11 times better than search despite under 1% traffic share.

by Luis Rijo

AI - Dec 28, 2025 Why greed, not technology, blocks programmatic advertising reform

Advertising veterans warn new AI protocol ignores fraud risks while major platforms resist adoption that threatens vendor lock-in profits.

by Luis Rijo

AI - Dec 28, 2025 Google December update wrecks traffic as ChatGPT explores ads

Google's third core update of 2025 devastated Discover traffic for news publishers during peak holiday season, while OpenAI signals advertising ambitions and major ad tech consolidation reshapes the competitive landscape.

by Luis Rijo

AI - Dec 28, 2025 Why advertising experts say new AI protocol won't fix programmatic's biggest problem

Ad fraud threatens AdCP protocol as bots consume advertising budgets without verification.

Industry veterans warn Ad Context Protocol ignores fraud risks that plagued similar standards while major platforms lack incentive to adopt it.

by Luis Rijo

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