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Stay informed with the latest AI industry news impacting digital advertising and marketing. PPC Land covers breaking developments from Google Gemini, ChatGPT, Microsoft Copilot, and emerging AI platforms. Get expert analysis on how artificial intelligence transforms programmatic advertising, search marketing, and ad tech. From AI-generated content and brand safety to AI Overview ads and traffic impacts, we deliver actionable insights for advertising professionals navigating the AI revolution.

AI

Stay informed with the latest AI industry news impacting digital advertising and marketing. PPC Land covers breaking developments from Google Gemini, ChatGPT, Microsoft Copilot, and emerging AI platforms. Get expert analysis on how artificial intelligence transforms programmatic advertising, search marketing, and ad tech. From AI-generated content and brand safety to AI Overview ads and traffic impacts, we deliver actionable insights for advertising professionals navigating the AI revolution.

Search   -   Apr 24, 2026 Google Business Profile is now a data layer that feeds AI, Maps and Search
Google Business Profile logo, the local data layer feeding Gemini and Search in 2026

Google's April 2026 GBP updates - recurring posts, review moderation, Ask Maps AI - reveal how business profiles now feed search rankings and Gemini results.

Search   -   Apr 24, 2026 Google's Liz Reid on who will own search as AI rewires how people query
Liz Reid, Google Search VP, on Bloomberg Odd Lots podcast with Weisenthal and Alloway

Google's head of search Liz Reid explains AI Overviews, longer queries, ad monetization, and the future of search in a Bloomberg Odd Lots podcast interview.

Nick Fox, Google SVP, discusses AI Mode and the future of Search with Bernard Marr
Search   -   Apr 24, 2026 Google's search chief reveals the real shape of AI Mode, Maps and agents

Nick Fox, Google SVP for Search and Maps, explains query fan-out, agentic restaurant booking, personal intelligence, and why ads stay labeled in AI search.

by Luis Rijo
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Search   -   Apr 24, 2026 Google's search chief reveals the real shape of AI Mode, Maps and agents
Nick Fox, Google SVP, discusses AI Mode and the future of Search with Bernard Marr

Nick Fox, Google SVP for Search and Maps, explains query fan-out, agentic restaurant booking, personal intelligence, and why ads stay labeled in AI search.

by Luis Rijo
Search   -   Apr 24, 2026 Google Business Profile is now a data layer that feeds AI, Maps and Search
Google Business Profile logo, the local data layer feeding Gemini and Search in 2026

Google's April 2026 GBP updates - recurring posts, review moderation, Ask Maps AI - reveal how business profiles now feed search rankings and Gemini results.

by Luis Rijo
Search   -   Apr 24, 2026 Google's Liz Reid on who will own search as AI rewires how people query
Liz Reid, Google Search VP, on Bloomberg Odd Lots podcast with Weisenthal and Alloway

Google's head of search Liz Reid explains AI Overviews, longer queries, ad monetization, and the future of search in a Bloomberg Odd Lots podcast interview.

by Luis Rijo
AI   -   Apr 24, 2026 IAB Italia's AI white paper maps the future of marketing in Italy
IAB Italia White Paper Artificial Intelligence April 2026 cover with IAB logo

IAB Italia published its AI white paper on April 13, covering generative AI, the EU AI Act, targeting, hyper-personalisation and the future of Italian marketing

by Luis Rijo
AI   -   Apr 23, 2026 Most AI harm comes from software, not robots, 1,400 incidents show
Bar chart: general public leads 15 most harmed groups in AI incidents, at 26%

Paligo: 49% of harmful AI incidents involve software, not robots, in 1,406 cases - chatbots, recommendation engines and deepfakes dominate the incident record.

by Luis Rijo
AI   -   Apr 23, 2026 49% of shoppers now use AI for gift ideas - what it means for Mother's Day
Pie chart: 49% of US shoppers regularly use AI tools like ChatGPT for gift ideas

Optimove surveyed 648 US consumers in April 2026: 49% now use AI tools for gift recommendations, with omnichannel shopping reshaping Mother's Day purchases.

by Luis Rijo
Search   -   Apr 23, 2026 Yelp Assistant goes full-service: book, order, and schedule in one chat
Yelp app showing home feed, Popular Offerings for auto repair, and natural language photo search

Yelp this week launched a fully redesigned AI Assistant that handles reservations, deliveries, and appointments across 450+ categories in a single conversation.

by Luis Rijo
Data   -   Apr 22, 2026 Most Dutch people do not know their rights when algorithms decide about them

A survey of 1,480 Dutch residents by the Autoriteit Persoonsgegevens reveals deep gaps in awareness of GDPR rights around algorithmic and AI-driven decisions.

by Luis Rijo
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