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AI

Stay informed with the latest AI industry news impacting digital advertising and marketing. PPC Land covers breaking developments from Google Gemini, ChatGPT, Microsoft Copilot, and emerging AI platforms. Get expert analysis on how artificial intelligence transforms programmatic advertising, search marketing, and ad tech. From AI-generated content and brand safety to AI Overview ads and traffic impacts, we deliver actionable insights for advertising professionals navigating the AI revolution.

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  • EU forces Meta to reopen WhatsApp to rival AI assistants 10 min read

    EU forces Meta to reopen WhatsApp to rival AI assistants

    The European Commission today ordered Meta to restore free API access to WhatsApp for rival AI assistants, citing serious risk to competition in the AI market.

  • AI ad spend forecast cuts ChatGPT down to size 18 min read

    AI ad spend forecast cuts ChatGPT down to size

    EMARKETER puts ChatGPT's US chatbot ad ceiling at $5bn by 2030. Elkjop's NOK 20m GDPR fine, TikTok Shop RFP budgets, and lingering Google ranking volatility.

  • Semrush maps how LinkedIn content earns citations in AI search tools 11 min read

    Semrush maps how LinkedIn content earns citations in AI search tools

    Semrush analyzed 89,000 LinkedIn URLs cited by AI search tools. The data points to content structure, employee advocacy, and B2B brand visibility patterns.

  • EMARKETER says US AI ad spend hits $68bn by 2030 - and ChatGPT misses most of it 10 min read

    EMARKETER says US AI ad spend hits $68bn by 2030 - and ChatGPT misses most of it

    US AI ad spending will more than double to $68.25bn by 2030, but over 80% flows next to AI content, not inside chatbots, per EMARKETER's 2026 forecast report.

  • NotebookLM gets Gemini 3.5, a cloud computer, and 11 output formats 8 min read

    NotebookLM gets Gemini 3.5, a cloud computer, and 11 output formats

    Google upgraded NotebookLM on June 8 with Gemini 3.5, a secure cloud computer, 100-plus software skills, and 11 new downloadable output formats for paid tiers.

  • Apple bets on Gemini, TikTok rewrites the shop, and GDPR heads to Luxembourg 17 min read

    Apple bets on Gemini, TikTok rewrites the shop, and GDPR heads to Luxembourg

    Apple's WWDC Gemini deal, TikTok Shop's sweeping creator governance overhaul, Nielsen's Italy four-screen launch, and a GDPR referral that could redraw how ad tech platforms publish their data contracts.

  • Google's World Cup 2026 search tools go deeper than you'd expect 10 min read

    Google's World Cup 2026 search tools go deeper than you'd expect

    Google today activated live scores, agentic ticket booking, Street View stadium imagery and Gemini match briefings across Search, Maps, Waze and the Gemini app.

  • Google's SEO hiring guide now flags third-party tool risks and AI advice 9 min read

    Google's SEO hiring guide now flags third-party tool risks and AI advice

    Google revised its Search Central documentation on June 5, 2026 to warn against SEO ranking guarantees, unverified third-party tools, and AEO and GEO claims.

  • Apple turns to Google Gemini for Siri AI - and rewrites App Store marketing 23 min read

    Apple turns to Google Gemini for Siri AI - and rewrites App Store marketing

    Apple unveiled Siri AI, built with Google Gemini models, at WWDC 2026, plus new App Store Creative Assets, ad coordination, subscriptions, and an EU delay.

  • ChatGPT targets Google's $224bn search ad business with $102bn bet 10 min read

    ChatGPT targets Google's $224bn search ad business with $102bn bet

    Barclays forecasts ChatGPT ad revenue at $102bn by 2030. Google Search and YouTube ads alone generated $261bn in 2025, and OpenAI has neither of those assets yet.

  • What does it feel like to publish for machines? 8 min read

    What does it feel like to publish for machines?

    Bots now read 57% of the web. This week's news — ChatGPT ads, GA4 changes, Roblox under-13, Liftoff's IPO, Bing toggles, Spielberg's cinema bet — all make more sense through that lens.

  • The Firefox security harness that fixed 271 bugs no one had found for years 10 min read

    The Firefox security harness that fixed 271 bugs no one had found for years

    Mozilla's Claude Mythos harness found 271 Firefox bugs in one release - 180 rated sec-high - exposing flaws that 20 years of fuzzing and manual review missed.

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