OpenAI's CPA ads, DoorDash at scale, and ad tech's IPO test
OpenAI activates cost-per-action bidding in ChatGPT, DoorDash reaches 400,000 advertisers, and Liftoff's IPO prices at $437 million this June.
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Stay informed with the latest AI industry news impacting digital advertising and marketing. PPC Land covers breaking developments from Google Gemini, ChatGPT, Microsoft Copilot, and emerging AI platforms. Get expert analysis on how artificial intelligence transforms programmatic advertising, search marketing, and ad tech. From AI-generated content and brand safety to AI Overview ads and traffic impacts, we deliver actionable insights for advertising professionals navigating the AI revolution.
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You can't turn off AI search? Here's what actually works on 10 engines
What actually works when trying to disable AI on 10 search engines: Google, Bing, DuckDuckGo, Brave, Ecosia, Qwant, Startpage, Kagi, Perplexity, and Yahoo.
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Bing now lets you turn off AI search results with one click
Microsoft ships a Bing AI toggle for Chrome and Edge, letting users disable AI summaries in one click. The preview also sets Bing as the default search engine.
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Google's new Merchant Center report tracks your brand in AI Mode
Google Merchant Center adds AI performance insights for AI Mode, AI Overviews, and the Gemini app, covering share of voice and funnel data across five markets.
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Liftoff prices IPO at $23 and surges past $30 on Nasdaq debut
Liftoff Mobile priced its IPO at $23 per share on June 3, 2026, raising $437 million and debuting on Nasdaq as LFTO - the first ad tech IPO since MNTN in 2025.
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What ChatGPT actually searches for: 5 million fanout queries analyzed
Peec AI's analysis of 5 million fanouts shows ChatGPT injects 'best,' 'reviews,' and '2026' into hidden searches, explaining why listicles dominate AI results.
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ChatGPT ads reach the UK as ad tech's infrastructure bets pile up
ChatGPT goes live with UK ads today as DoorDash, Pinterest, and Roblox each reshape where and how advertising works in 2026.
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ChatGPT ads go live in the UK as OpenAI expands pilot beyond US
OpenAI today activated ChatGPT advertising in the UK, with ads targeting free and Go subscribers while Plus, Pro, and Enterprise users remain entirely ad-free.
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IAB Tech Lab summit confronts an agentic web that already arrived
Nearly 400 advertising and tech professionals gathered May 28 to tackle agentic AI standards, publisher monetization, and machine-to-machine ad infrastructure.
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Cloudflare AI Gateway now caps runaway AI bills with dollar budgets
Cloudflare added spend limits to AI Gateway today, letting firms cap AI costs in dollars by team, user or model, with fallback routing when budgets run out.
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Google quietly cut its cyber threat team while betting billions on AI
Google quietly laid off staff across Google Cloud, including its Threat Intelligence Group and Mandiant, as it redirects spending toward AI infrastructure.
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Bots now outnumber humans on the web - and most aren't here to search
Cloudflare data puts bots at 57.4% of all web traffic - AI training alone at 50.6% - as AI brand mentions prove commercially worthless for losing publishers.
