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Stay informed with the latest AI industry news impacting digital advertising and marketing. PPC Land covers breaking developments from Google Gemini, ChatGPT, Microsoft Copilot, and emerging AI platforms. Get expert analysis on how artificial intelligence transforms programmatic advertising, search marketing, and ad tech. From AI-generated content and brand safety to AI Overview ads and traffic impacts, we deliver actionable insights for advertising professionals navigating the AI revolution.

Latest Articles 791 Articles
Data   -   Jan 26, 2025 DV360: New tools for privacy-focused advertising
DV360 adopts PAIR

Google’s Display & Video 360 introduces PAIR and AI tools to enhance privacy and audience targeting in digital advertising.

by Luis Rijo
AI   -   Jan 25, 2025 How to write effective prompts in 2025
Google's Prompting Guide 101

A comprehensive guide on writing effective prompts for Google Gemini Workspace to enhance productivity and creativity.

by Luis Rijo
AI   -   Jan 19, 2025 Perplexity AI chief predicts artificial intelligence dominance in daily activities
Perplexity AI CEO predicts inevitable AI integration in daily life, sparking debate on tech determinism

Perplexity AI CEO makes statement on AI integration into daily life, sparking discussions about technology's future role.

by Luis Rijo
AI   -   Jan 18, 2025 UK unveils ambitious AI action plan to become global leader in artificial intelligence
UK unveils ambitious AI action plan to become global leader in artificial intelligence

The UK government releases comprehensive strategy to expand AI infrastructure and adoption across public and private sectors.

by Luis Rijo
AI   -   Jan 16, 2025 Artificial intelligence providers adopt contrasting news licensing strategies
Associated Press

Google partners with AP for real-time news while OpenAI faces lawsuit, highlighting divergent approaches to AI news integration.

by Luis Rijo
AI   -   Jan 16, 2025 US patent office unveils comprehensive artificial intelligence strategy for 2025
US patent office unveils comprehensive artificial intelligence strategy for 2025

The USPTO releases strategy focused on fostering AI innovation, leveraging technology responsibly, and empowering future development.

by Luis Rijo
AI   -   Jan 14, 2025 Legal experts warn AI terms of service may prove unenforceable in court

New research shows licensing restrictions on AI models face significant legal hurdles, casting doubt on tech firms' control.

by Luis Rijo
AI   -   Jan 14, 2025 California requires licensed physicians to supervise AI use in healthcare
California AG issues legal framework for AI use in healthcare, focusing on patient protections.

Legal advisory details new requirements and restrictions for artificial intelligence systems in medical settings.

by Luis Rijo
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