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Stay updated on the latest audio advertising news and industry developments. PPC Land covers programmatic audio, podcast advertising, streaming platforms like Spotify and YouTube Music, and emerging audio ad tech. Get expert analysis on audio measurement, brand safety, connected car streaming, and monetization strategies. From iHeartMedia to AI-powered audio features, we deliver actionable insights for advertisers navigating the digital audio landscape and programmatic buying.

Audio

Stay updated on the latest audio advertising news and industry developments. PPC Land covers programmatic audio, podcast advertising, streaming platforms like Spotify and YouTube Music, and emerging audio ad tech. Get expert analysis on audio measurement, brand safety, connected car streaming, and monetization strategies. From iHeartMedia to AI-powered audio features, we deliver actionable insights for advertisers navigating the digital audio landscape and programmatic buying.

Video   -   Mar 22, 2026 K-Pop Demon Hunters' Oscar win shows what cinema does that streaming can't
Three animated K-Pop Demon Hunters characters wielding glowing weapons against a blue backdrop.

K-Pop Demon Hunters won two Oscars in March 2026. VAB data shows cinema builds fandom-aligned audiences that outperform digital channels on brand recall and purchase.

Audio   -   Mar 17, 2026 Podtential launches today to close the gap independent podcasters can't bridge alone
Wade Kingsley, founder of Podtential, at a podcast studio desk with microphone on launch day.

Podtential launches today in Melbourne with a 100-point diagnostic tool targeting mid-tier independent podcasters who lack structured support to reach commercial viability.

YouTube Music weekly charts: NO BATIDÃO holds global #1 for 21st week on Shorts
Audio   -   Mar 24, 2026 NO BATIDÃO hits week 21 — and these charts tell you why it won't stop

YouTube's weekly music charts for mid-March 2026 show NO BATIDÃO at global #1 for a 21st week, with sharp regional splits across 15 territories and a Shorts chart that explains everything.

by Luis Rijo
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Audio   -   Mar 24, 2026 NO BATIDÃO hits week 21 — and these charts tell you why it won't stop
YouTube Music weekly charts: NO BATIDÃO holds global #1 for 21st week on Shorts

YouTube's weekly music charts for mid-March 2026 show NO BATIDÃO at global #1 for a 21st week, with sharp regional splits across 15 territories and a Shorts chart that explains everything.

by Luis Rijo
Video   -   Mar 22, 2026 K-Pop Demon Hunters' Oscar win shows what cinema does that streaming can't
Three animated K-Pop Demon Hunters characters wielding glowing weapons against a blue backdrop.

K-Pop Demon Hunters won two Oscars in March 2026. VAB data shows cinema builds fandom-aligned audiences that outperform digital channels on brand recall and purchase.

by Luis Rijo
Audio   -   Mar 17, 2026 Podtential launches today to close the gap independent podcasters can't bridge alone
Wade Kingsley, founder of Podtential, at a podcast studio desk with microphone on launch day.

Podtential launches today in Melbourne with a 100-point diagnostic tool targeting mid-tier independent podcasters who lack structured support to reach commercial viability.

by Luis Rijo
Audio   -   Mar 15, 2026 Shorts decides the charts now - and this week's data proves it
Brazilian phonk mascot from NO BATIDÃO, the track dominating YouTube Shorts for 20 weeks globally.

YouTube's Mar 6–12, 2026 charts show NO BATIDÃO ruling Shorts for week 19 while BLACKPINK's GO slides from its global #1 debut to #20 in just seven days.

by Luis Rijo
Audio   -   Mar 15, 2026 58% of Americans now listen to podcasts monthly - a record
Older Americans listening to podcasts via headphones and smartphone at home and in the car.

Infinite Dial 2026 finds podcast monthly listeners hit 58%, online audio at 81%, and 93% of Americans aware of generative AI brands - key data for marketers.

by Luis Rijo
Audio   -   Mar 14, 2026 Australian digital audio ad spend hits $339m - but measurement gaps threaten growth
Australia digital audio ad spend 2025: streaming 60% ($205m) vs podcast 40% ($134m) of $339m total

IAB Australia's 10th annual Audio Advertising State of the Nation report reveals $339m in 2025 spend, 69% of buyers plan podcast increases, yet fragmentation blocks scale.

by Luis Rijo
Audio   -   Mar 14, 2026 Spotify warns podcast creators: Anchor and legacy accounts face April 17 deletion
Spotify warns podcast creators: Anchor and legacy accounts face April 17 deletion

Spotify for Creators is deleting inactive Anchor and Spotify for Podcasters accounts on April 17, 2026. Creators must migrate to a Spotify login to preserve audio, video, and image files.

by Luis Rijo
Audio   -   Mar 10, 2026 BLACKPINK's "GO" debuts at YouTube global #1 after three years away
BLACKPINK

BLACKPINK's "GO" enters YouTube's Global Weekly Top Songs at #1 with 43M views, the group's first release in over three years. Full chart data across 15 territories.

by Luis Rijo
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