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Stay updated on the latest audio advertising news and industry developments. PPC Land covers programmatic audio, podcast advertising, streaming platforms like Spotify and YouTube Music, and emerging audio ad tech. Get expert analysis on audio measurement, brand safety, connected car streaming, and monetization strategies. From iHeartMedia to AI-powered audio features, we deliver actionable insights for advertisers navigating the digital audio landscape and programmatic buying.

Audio

Stay updated on the latest audio advertising news and industry developments. PPC Land covers programmatic audio, podcast advertising, streaming platforms like Spotify and YouTube Music, and emerging audio ad tech. Get expert analysis on audio measurement, brand safety, connected car streaming, and monetization strategies. From iHeartMedia to AI-powered audio features, we deliver actionable insights for advertisers navigating the digital audio landscape and programmatic buying.

Audio   -   May 20, 2026 Sounder.AI lands inside The Trade Desk with pre-bid podcast targeting

Triton Digital today expanded Sounder.AI contextual targeting and brand suitability into The Trade Desk, giving programmatic buyers pre-bid podcast signals.

Audio   -   May 19, 2026 Basis and DAX give political buyers exclusive audio for 2026 midterms
Vintage microphone on a stage surrounded by audio waveforms and voter data shards

Basis integrates with DAX US to give political advertisers exclusive programmatic access to 100M+ listeners, L2 and Experian data for the 2026 U.S. election.

Spotify co-CEOs Alex Norstrom and Gustav Soderstrom on stage at the 2026 Investor Day
Audio   -   May 21, 2026 Spotify bets its next chapter on podcast memberships and personal audio

Spotify unveiled podcast Memberships, Personal Podcasts and real-time interactivity at its 2026 Investor Day, reshaping how creators earn and listeners engage.

by Luis Rijo
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Audio   -   May 21, 2026 Spotify bets its next chapter on podcast memberships and personal audio
Spotify co-CEOs Alex Norstrom and Gustav Soderstrom on stage at the 2026 Investor Day

Spotify unveiled podcast Memberships, Personal Podcasts and real-time interactivity at its 2026 Investor Day, reshaping how creators earn and listeners engage.

by Luis Rijo
Audio   -   May 20, 2026 Sounder.AI lands inside The Trade Desk with pre-bid podcast targeting

Triton Digital today expanded Sounder.AI contextual targeting and brand suitability into The Trade Desk, giving programmatic buyers pre-bid podcast signals.

by Luis Rijo
Audio   -   May 19, 2026 Basis and DAX give political buyers exclusive audio for 2026 midterms
Vintage microphone on a stage surrounded by audio waveforms and voter data shards

Basis integrates with DAX US to give political advertisers exclusive programmatic access to 100M+ listeners, L2 and Experian data for the 2026 U.S. election.

by Luis Rijo
AI   -   May 19, 2026 Alexa+ now generates podcast episodes on any topic, on demand
Alexa Podcasts on Echo Show with four AI-generated episodes on sports, music, history, and baking

Amazon's Alexa+ now generates on-demand podcast episodes using AI and over 200 news publications. Available now for Alexa+ subscribers in the United States.

by Luis Rijo
Audio   -   May 17, 2026 94% of Americans now listen to online audio weekly - what it means for ads
Bar chart showing weekly online audio engagement rising from 57% in 2006 to 94% in 2026

Edison Research data shows 94% of monthly online audio listeners now tune in weekly, up from 57% in 2006, a shift advertisers cannot ignore in budget planning.

by Luis Rijo
Audio   -   May 17, 2026 Spotify opens managed accounts to free-tier families in six markets
Spotify app screens showing the four steps to create a managed account for young listeners.

Spotify's free-tier managed accounts let parents control music for under-13s in Argentina, Colombia, Denmark, Italy, New Zealand, and Sweden starting May 13.

by Luis Rijo
Audio   -   May 17, 2026 How to save AI-generated audio to Spotify with a CLI tool
How to save AI-generated audio to Spotify with a CLI tool

Spotify launched a beta CLI tool on May 7, 2026, letting AI agents like Claude Code and OpenAI Codex generate and save personal podcasts to a Spotify library.

by Luis Rijo
Audio   -   May 17, 2026 Vapi closes $50M Series B as voice AI agents hit 1 billion calls

Vapi raised $50M in a Series B led by Peak XV, hitting 1 billion calls and 10x enterprise ARR growth as demand for production-grade voice AI intensifies in 2026.

by Luis Rijo
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