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Audio

Stay updated on the latest audio advertising news and industry developments. PPC Land covers programmatic audio, podcast advertising, streaming platforms like Spotify and YouTube Music, and emerging audio ad tech. Get expert analysis on audio measurement, brand safety, connected car streaming, and monetization strategies. From iHeartMedia to AI-powered audio features, we deliver actionable insights for advertisers navigating the digital audio landscape and programmatic buying.

Audio

Stay updated on the latest audio advertising news and industry developments. PPC Land covers programmatic audio, podcast advertising, streaming platforms like Spotify and YouTube Music, and emerging audio ad tech. Get expert analysis on audio measurement, brand safety, connected car streaming, and monetization strategies. From iHeartMedia to AI-powered audio features, we deliver actionable insights for advertisers navigating the digital audio landscape and programmatic buying.

Audio   -   May 02, 2026 SuperAwesome signs Wow in the World for its kids podcast ad network
SuperAwesome and Tinkercast logos on purple background announcing podcast ad partnership

SuperAwesome adds Wow in the World to its kids podcast ad network, Awesome Audio, connecting global brands with 300 million lifetime listens and 18M monthly.

Audio   -   Apr 29, 2026 Spotify hits 761M users as biddable ads top a third of ad revenue
Spotify ad exchange server room with glowing audio waveform and programmatic data dashboards

Spotify reports 761 million MAUs in Q1 2026, biddable programmatic ads exceed one-third of ad revenue, and free cash flow hits a record 824 million euros.

Ireland digital audio weekly reach 2019-2026, peaking at 78% in 2024, stabilising at 76%
Audio   -   May 03, 2026 Irish digital audio hits COVID-era highs, and advertisers are noticing

IAB Ireland's Listen Up 2026 finds 76% weekly reach, 16.6 hours consumed, and digital audio ads ranked second for claimed attention across all media in Ireland.

by Luis Rijo
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Audio   -   May 03, 2026 Irish digital audio hits COVID-era highs, and advertisers are noticing
Ireland digital audio weekly reach 2019-2026, peaking at 78% in 2024, stabilising at 76%

IAB Ireland's Listen Up 2026 finds 76% weekly reach, 16.6 hours consumed, and digital audio ads ranked second for claimed attention across all media in Ireland.

by Luis Rijo
Audio   -   May 02, 2026 SuperAwesome signs Wow in the World for its kids podcast ad network
SuperAwesome and Tinkercast logos on purple background announcing podcast ad partnership

SuperAwesome adds Wow in the World to its kids podcast ad network, Awesome Audio, connecting global brands with 300 million lifetime listens and 18M monthly.

by Luis Rijo
Audio   -   Apr 29, 2026 Spotify hits 761M users as biddable ads top a third of ad revenue
Spotify ad exchange server room with glowing audio waveform and programmatic data dashboards

Spotify reports 761 million MAUs in Q1 2026, biddable programmatic ads exceed one-third of ad revenue, and free cash flow hits a record 824 million euros.

by Luis Rijo
Audio   -   Apr 28, 2026 Nielsen plugs Triton Digital's podcast data into its planning tool
Nielsen and Triton Digital logos on screens in a data-driven podcast measurement studio.

Nielsen integrates Triton Digital's Podcast Metrics Demos+ into Nielsen Media Impact, giving planners podcast audience data inside a cross-media planning tool.

by Luis Rijo
AI   -   Apr 28, 2026 Magnite expands AI buyer agent and SpringServe mediation with Disney and MiQ
Two robotic arms exchange a glowing data packet in a CTV ad operations center.

Magnite today unveiled a buyer agent and SpringServe AI mediation tools, with Disney Advertising, Kepler, MiQ, and Spectrum Reach among the first to test them.

by Luis Rijo
Audio   -   Apr 26, 2026 SiriusXM lands YouTube's audio ad rights in a deal that surprised the industry
SiriusXM app on phone with YouTube play button glow and headphones on wood desk

SiriusXM Media is now the exclusive U.S. audio ad rep for YouTube, giving brands guaranteed impressions across 212 million monthly listeners starting fall 2026.

by Luis Rijo
Audio   -   Apr 26, 2026 Libsyn signs 5 exclusive podcasts as ad network inventory grows
Libsyn signs 5 exclusive podcasts as ad network inventory grows

Libsyn signs exclusive deals with five podcasts, opening host-read and programmatic ad inventory across faith, geopolitics, true crime, and pop culture today.

by Luis Rijo
Audio   -   Apr 25, 2026 beehiiv adds webinars, podcast MCP and metered paywalls in one update
beehiiv podcast creation interface showing episode setup and import options on the platform.

beehiiv launched webinars, a Podcast MCP, and metered paywalls on April 23, 2026, adding live events and AI analytics to its creator platform with zero fees.

by Luis Rijo
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