Wella's Nioxin gains 70% listener action from AI audio ads
Azerion built 100 audio versions across 24 UK locations with Audiostack AI, lifting recall 21 points among hair-thinning sufferers, brand lift study shows.
Audio
Stay updated on the latest audio advertising news and industry developments. PPC Land covers programmatic audio, podcast advertising, streaming platforms like Spotify and YouTube Music, and emerging audio ad tech. Get expert analysis on audio measurement, brand safety, connected car streaming, and monetization strategies. From iHeartMedia to AI-powered audio features, we deliver actionable insights for advertisers navigating the digital audio landscape and programmatic buying.
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RedCircle turns AI on programmatic ads after cutting read errors 75%
Sex toy creative arrived tagged Shopping and political ads dodged category blocks. Publishers gain automatic checks in seconds, but only on one host platform.
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Amazon DSP gains talkSPORT and Times Radio ads across 15.5m UK listeners
Octave supply opens to Amazon DSP buyers on 24 July, covering Virgin Radio UK, Talk and Times Radio podcasts. Amazon's fourth audio inventory deal in a month.
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Acast gains 26% more revenue per listen while listens rise only 2%
Podcast buyers face rising unit costs as Acast net sales hit SEK 776m on 29% organic growth. Apple Podcasts video inventory now spans 180 shows, 1,000 episodes.
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SiriusXM takes over channel 156 for WWE Radio as SummerSlam lands August 1
Wrestling shows move to a dedicated 24/7 channel on July 27, with live SummerSlam calls on August 1 and 2. What the shift hands to audio advertising buyers.
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Culture Hive gains second SSP in 30 days as Magnite opens ClearLine to CRS
CRS reached Index Exchange on June 23, then Magnite ClearLine 28 days later. No beta outcome data published yet on whether cultural scoring truly lifts results.
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Five audio platforms gain Comscore transcript-level ad targeting
Weekly podcast listening hits 45% among 25-34s while Proximic classifiers reach Spotify, SiriusXM, Triton, Acast and Libsyn. Will audio ad budgets now follow?
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SiriusXM gains 42 Audacy local stations across 29 US markets from September 1
Twenty-three sports stations arrive first for football season, with 19 news and talk outlets later in 2026. Nine reach all subscribers, 14 need 360L hardware.
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SiriusXM wins exclusive ad rights to podcast with 770,000 YouTube subscribers
Exclusive ad sales cover both audio and video versions, as podcast revenue rose 37% in Q1 2026. Show holds 770,000 YouTube subscribers. What buyers get next.
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Amazon DSP gains Triton audio supply across 80-plus country marketplace
Buyers can now layer Amazon first-party shopping signals onto Triton audio inventory. The deal follows iHeartMedia's June DSP tie-up and deepens a wider push.
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Shakira's Dai Dai gains 18% to hit YouTube record 92.7M in ninth week
Record 92.7M views, up from 78.3M, came as the anthem topped 8 of 14 country markets, while four Indian playback singers together drew 1.27bn weekly views.
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Podcast adoption hits 44.9% but skepticism blocks the rest, survey shows
Just 16.8% of podcast marketers track formal ROI, while 41.8% spend more on production than promotion. Investment intent rises, yet the trust gap still remains.
