The latest news about audio ads. Audio ads are digital audio advertisements that are played on a variety of platforms, including streaming radio services, podcasts, and social media. They are typically 15-30 seconds.
Spotify last week announced the acquisition of The Ringer, a creator of sports, entertainment and pop culture content. The Ringer was founded by Bill Simmons in 2016, and according to Similar Web, the website has over 10 million page views per month, mainly from the US.
Spotify last week gave the guidance for 2020. In the financial statement for the Q4 of 2019, Spotify says it expects to reach a total revenue between €8.08 and €8.48 billion, which is the same as YouTube did 3 years ago.
Nielsen last month announced that IPG Mediabrands (IPG) is now a subscriber to the Nielsen Podcast Listener Buying Power service, a service that provides access to podcast insights.
Spotify and Apple Music has a competitor with millions of users. Amazon last month announced that it has now over 55 million customers globally. According to Amazon, subscriptions to Amazon Music Unlimited grew by more than 50% last year alone.
AudioGO, the new self-serve audio ad buying service from AdsWizz, last month announced the integration of AudioEngage. AudioEngage is an Audio Advertising Network of Spanish-language media company Entravision.
Spotify this month roll out Podcast Ads, using a Streaming Ad Insertion (SAI) together with Spotify planning, reporting, and measurement capabilities.