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Stay updated on the latest audio advertising news and industry developments. PPC Land covers programmatic audio, podcast advertising, streaming platforms like Spotify and YouTube Music, and emerging audio ad tech. Get expert analysis on audio measurement, brand safety, connected car streaming, and monetization strategies. From iHeartMedia to AI-powered audio features, we deliver actionable insights for advertisers navigating the digital audio landscape and programmatic buying.
Stay updated on the latest audio advertising news and industry developments. PPC Land covers programmatic audio, podcast advertising, streaming platforms like Spotify and YouTube Music, and emerging audio ad tech. Get expert analysis on audio measurement, brand safety, connected car streaming, and monetization strategies. From iHeartMedia to AI-powered audio features, we deliver actionable insights for advertisers navigating the digital audio landscape and programmatic buying.
AdsWizz today announced the addition of Anne Frisbie as Senior Vice President (SVP) of Global Supply.
Nielsen this week launched Gracenote Audio On Demand, a dataset enabling search and discovery of over 37 million podcast episodes across all audio platforms.
Sonos last week launched Sonos Radio, a free and ad-supported streaming radio service, in France, Italy, Germany, The Netherlands, Sweden, and New Zealand.
by Luis Rijo
Sonos last week launched Sonos Radio, a free and ad-supported streaming radio service, in France, Italy, Germany, The Netherlands, Sweden, and New Zealand.
by Luis Rijo
AdsWizz today announced the addition of Anne Frisbie as Senior Vice President (SVP) of Global Supply.
by Luis Rijo
Nielsen this week launched Gracenote Audio On Demand, a dataset enabling search and discovery of over 37 million podcast episodes across all audio platforms.
by Luis Rijo
Google yesterday launched Google Podcasts Manager, a tool where podcasters get insights over their podcasts and audiences across Google products.
by Luis Rijo
AdsWizz today launched Dynamic Creative Optimization (DCO) for audio on its AudioMatic and AudioServe platforms. According to AdsWizz, the new DCO feature uses the data points available on the AdsWizz platform to deliver audio ad creative variations.
by Luis Rijo
Apple today announced that is expanding the podcasts into 20 additional territories throughout Africa, Asia-Pacific, Europe, Latin America, the Middle East, and Oceania.
by Luis Rijo
Triton Digital yesterday expanded the podcast reporting with the United States of America. The Podcast Report provides a ranking of the Top Podcasts as well as the Top Networks in the U.S., as measured by Podcast Metrics.
by Luis Rijo
Google this week announced that is introducing a new user role for clients of agencies in DV360. The new user role will enable agencies and partners to give their clients access to Display & Video 360 without exposing linked partners or advertisers, billable cost, revenue models, or platform fees.
by Luis Rijo