Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Latest Articles 1977 Articles

Data - Nov 19, 2024 LiveRamp launches Media Intelligence Tools to streamline cross-platform campaign analysis

LiveRamp expands Quick Start Insights with standardized media metrics across premium publishers to enhance campaign measurement.

by Luis Rijo

Data - Nov 19, 2024 DOJ seeks Chrome Sale in historic Google Antitrust remedy proposal

Justice Department to request Google sell Chrome browser and implement AI restrictions as part of landmark antitrust case remedies.

by Luis Rijo

Data - Nov 18, 2024 Short seller's report claims misconduct in Zeta Global's data collection practices

Culper Research report alleges Zeta Global operates extensive consent farms and engages in revenue round-tripping.

by Luis Rijo

Data - Nov 18, 2024 App Store updates VAT and pricing changes in multiple countries for December 2024

Major tax and pricing changes announced for App Store developers in Nepal, Kazakhstan, Madeira, Japan and Türkiye.

by Luis Rijo

Data - Nov 17, 2024 FTC warns Data Clean Rooms not a privacy silver bullet despite growing industry use

Federal Trade Commission issues guidance on Data Clean Rooms' privacy limitations and companies' legal obligations.

by Luis Rijo

Data - Nov 17, 2024 Meta enhances Developer Platform with new user data deletion requirements

Meta implements mandatory user data deletion protocol for developers, strengthening privacy protection measures.

by Luis Rijo

Data - Nov 17, 2024 Looker connected sheets triples pivot table row limit to 100,000 rows

Major update to Looker Connected Sheets increases pivot table row limit from 30,000 to 100,000 rows for enhanced data analysis.

by Luis Rijo

Data - Nov 11, 2024 CMA demands changes to Google Privacy Sandbox after cookie deprecation reversal

CMA intervention on Google Privacy Sandbox

UK regulator finds ongoing competition concerns in Google's revised Privacy Sandbox approach despite user choice on cookies.

by Luis Rijo