Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Latest Articles 1977 Articles

Data - Nov 11, 2024 Google introduces 7-Day warning period for Customer Match policy violations

Google updates Customer Match policy to include grace period before account suspensions, focusing on user experience protection.

by Luis Rijo

Data - Nov 11, 2024 AppLovin shatters records with $1.2B Q3 Revenue as AI technology transforms digital advertising

Record-breaking quarter shows AppLovin's AI-powered advertising platform AXON driving 39% revenue surge and 300% profit growth.

by Luis Rijo

Data - Nov 10, 2024 Click Fraud explained

Comprehensive analysis of click fraud mechanisms, detection methods, and impact on digital advertising ecosystem.

by Luis Rijo

Data - Nov 10, 2024 Google Analytics launches data access monitoring tools for security control

Google Analytics introduces new quota log reporting features for improved data access tracking and API usage monitoring.

by Luis Rijo

Data - Nov 10, 2024 IAB Tech Lab's Accountability Platform sets new standard for privacy signal monitoring

IAB Tech Lab launches verification framework to monitor privacy signal compliance in digital advertising supply chains.

by Luis Rijo

Data - Nov 09, 2024 Magnite reports strong Q3 2024 results driven by CTV growth and Netflix partnership

Connected TV advertising leads growth with 23% YoY increase as Magnite expands partnerships with major streaming players.

by Luis Rijo

Data - Nov 09, 2024 The Trade Desk reports accelerated growth with 27% revenue increase in Q3 2024

Digital advertising platform reports strong financial performance driven by CTV growth and retail media expansion.

by Luis Rijo

Video - Nov 01, 2024 Nielsen achieves MRC Approval for first-party streaming data integration in TV Ratings

MRC grants Nielsen historic approval to integrate streaming data with TV ratings, marking first accredited person-level measurement solution.

by Luis Rijo