Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Latest Articles 1977 Articles

Data - Oct 24, 2024 Huawei launches HarmonyOS NEXT: A complete break from Android ecosystem in 2024

Huawei's HarmonyOS NEXT debuts with 15,000+ native apps, marking full Android independence and major ecosystem growth.

by Luis Rijo

Search - Oct 24, 2024 Google launches new Search Trends documentation to help content creators

Google Search Central releases comprehensive guide on using Google Trends data for content strategy and market understanding.

by Luis Rijo

Data - Oct 24, 2024 DV360 revamps reporting system with major November 2024 infrastructure update

Google announces comprehensive changes to Display & Video 360 reporting, including faster loading times and enhanced statistical controls.

by Luis Rijo

Display - Oct 24, 2024 Google Ads API launches AI budget recommendations for campaign optimization

Google introduces machine learning budget recommendations in Ads API v18, improving campaign budget optimization for advertisers.

by Luis Rijo

Data - Oct 24, 2024 Adloox expands Brand Safety verification to Facebook and Instagram campaigns

Adloox launches comprehensive brand safety and suitability measurement for Meta advertising, covering Facebook and Instagram Feed and Reels campaigns.

by Luis Rijo

Data - Oct 24, 2024 Google unveils features for data-driven journalism using Google Trends

Learn how journalists can leverage Google Trends for creating compelling news stories through data analysis and real-time insights.

by Luis Rijo

Data - Oct 21, 2024 Wikipedia's AI Challenge: How the free encyclopedia adapts in the age of ChatGPT

Explore how Wikipedia is evolving to meet the challenges posed by AI, ensuring its relevance and reliability in the digital age.

by Luis Rijo

Data - Oct 20, 2024 TikTok Study: Brand Awareness boosts Performance Marketing ROI by 286%

New research reveals synergy between brand building and performance marketing on TikTok, challenging traditional strategies.

by Luis Rijo