Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Latest Articles 1978 Articles

Data - Sep 25, 2024 Automattic sends cease-and-desist letter to WP Engine over trademark usage

Legal action unfolds as Automattic demands WP Engine halt unauthorized use of WordPress and WooCommerce trademarks.

by Luis Rijo

Data - Sep 24, 2024 Nielsen launches advanced audiences in Australia and New Zealand

Advanced targeting solution integrates with major DSPs across Australia and New Zealand.

by Luis Rijo

Data - Sep 24, 2024 CMA continues oversight of Google's Privacy Sandbox changes

UK competition watchdog evaluates Google's revised approach to third-party cookies and Privacy Sandbox browser updates.

by Luis Rijo

Data - Sep 24, 2024 WordPress co-founder's criticism of WP Engine leads to legal confrontation

Matt Mullenweg's remarks at WordCamp US 2024 about WP Engine's contributions to WordPress result in legal action.

by Luis Rijo

Data - Sep 22, 2024 Google expands Privacy Sandbox: 90-day interest groups, deals, and click data

Google extends Privacy Sandbox interest group lifetime to 90 days, adds deal support and click data for improved ad targeting.

by Luis Rijo

Data - Sep 22, 2024 WordPress co-founder's criticism of WP Engine sparks controversy in open source community

Matt Mullenweg's keynote at WordCamp US 2024 ignites debate over contributions to open source projects and hosting practices.

by Luis Rijo

Data - Sep 22, 2024 California Governor vetoes privacy bill AB 3048

Governor Newsom rejects legislation mandating opt-out settings in browsers and mobile OS, emphasizing existing options and developer autonomy

by Luis Rijo

Data - Sep 22, 2024 Microsoft's groundbreaking deal to revive Three Mile Island for AI power

Tech giant partners with Constellation to restart iconic nuclear plant, signaling shift in energy landscape for AI development.

by Luis Rijo