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Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Latest Articles 1981 Articles
Data   -   Aug 17, 2024 EU Digital Services Act brings new requirements for app store developers
EU Digital Services Act

Apple announces crucial deadlines for app developers to comply with EU Digital Services Act on the App Store.

by Luis Rijo
Data   -   Aug 17, 2024 Nielsen and Innovid partner to streamline cross-media ad measurement
Nielsen ONE

Collaboration aims to simplify workflow and enhance coverage in digital advertising measurement across TV and streaming platforms.

by Luis Rijo
Data   -   Aug 17, 2024 Microsoft Clarity launches SDK for Jetpack Compose, enhancing mobile app analytics
Jetpack Compose

New Clarity Compose SDK offers advanced user behavior insights for Android apps built with Jetpack Compose, expanding analytics capabilities.

by Luis Rijo
Data   -   Aug 17, 2024 Adobe unveils AI-powered B2B marketing solution
Adobe Journey Optimizer B2B Edition Dashboard

New Adobe Journey Optimizer B2B Edition uses generative AI to identify and personalize experiences for complex B2B sales cycles.

by Luis Rijo
Data   -   Aug 17, 2024 Looker unveils comprehensive guide on hosting options
Looker

New resource helps organizations choose between Looker-hosted and customer-hosted deployments for data analytics.

by Luis Rijo
Data   -   Aug 12, 2024 Apple revises App Store rules for EU: external purchase links expanded
Apple in European Union

Apple updates StoreKit External Purchase Link Entitlement, allowing developers more freedom in promoting off-app purchases in EU.

by Luis Rijo
Video   -   Aug 12, 2024 Effectv unveils new TV Ad Solutions for 2024 political campaigns
Effectv

Comcast's Effectv launches advanced multiscreen advertising tools to help political campaigns reach voters effectively.

by Luis Rijo
Data   -   Aug 12, 2024 Looker Studio enhances Bin Calculated Field type with new formatting options
Looker Studio

Looker Studio introduces three new formatting options for Bin calculated fields, improving data visualization and analysis capabilities.

by Luis Rijo
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