Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

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Social - Aug 03, 2024 Zuckerberg unveils Meta's AI-driven vision for the next decade

Meta CEO outlines ambitious plans for AI integration across platforms, open-source development, and metaverse technologies.

by Luis Rijo

Data - Aug 03, 2024 Google Maps and Waze unveil new features

Google introduces new features for Maps and Waze, focusing on improved incident reporting and safety alerts for drivers.

by Luis Rijo

Data - Aug 01, 2024 DoubleVerify reports strong Q2 Growth in digital ad verification market

DoubleVerify's Q2 earnings show 17% revenue growth, driven by social and CTV measurement expansion.

by Luis Rijo

Data - Jul 31, 2024 AI-Driven Ad Fraud on the rise: HUMAN report reveals alarming trends

HUMAN Security's 2024 report uncovers increasing sophistication in ad fraud tactics, highlighting AI's role in cyberthreats.

by Luis Rijo

Data - Jul 31, 2024 80% of companies block AI language models, HUMAN Security reports

Concerns over intellectual property theft and content scraping

HUMAN Security's report reveals widespread distrust of AI crawlers, with majority of firms blocking LLM access to their websites.

by Luis Rijo

Data - Jul 31, 2024 IAS expands Quality Attention™ to Mobile In-App, enhancing ad measurement

Integral Ad Science's Quality Attention™ now covers mobile in-app, unifying media quality and eye tracking for advertisers.

by Luis Rijo

Data - Jul 31, 2024 Microsoft unveils innovative product lineup in Q4 2024 Earnings Report

Microsoft's Q4 2024 report highlights advancements in gaming, AI, and advertising across its product ecosystem.

by Luis Rijo

Data - Jul 30, 2024 Meta launches AI Studio: Personalized AI creation for all users

Meta's AI Studio allows users to create custom AI characters for chat, memes, and more, expanding creative possibilities.

by Luis Rijo

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