Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Latest Articles 1981 Articles

Data - Jul 19, 2024 Google URL Shortener to shut down permanently on August 25, 2025

Starting August 23, 2024, goo.gl links will start displaying an interstitial page

Google announces the closure of its URL Shortener service on August 25, 2025, urging users to migrate to other alternatives.

by Luis Rijo

Data - Jul 18, 2024 Adform revamps Tag Management experience for improved efficiency

Adform announces a major update to its tag management system within Adform FLOW, aiming to improve efficiency and user experience for advertisers.

by Luis Rijo

Data - Jul 18, 2024 Chrome remains the dominant web browser, holding a market share of 65.158%

Cloudflare finds Chrome remains the dominant web browser at 65%.

by Luis Rijo

Data - Jul 18, 2024 Cloudflare releases Q2 2024 Search Engine Market Share report

Cloudflare's report shows Google dominates search with 89%.

by Luis Rijo

Data - Jul 18, 2024 Website Tracking: A guide to Google Tags based on Matt Landers' expertise

Matt Landers' video explains how Google tags help website owners track visitor behavior and optimize their website using gtag.js or Google Tag Manager.

by Luis Rijo

Data - Jul 18, 2024 Comscore releases 2024 State of Gaming Report with insights for advertisers

Comscore's 2024 State of Gaming Report reveals a massive gaming audience with cross-platform play and diverse advertising opportunities.

by Luis Rijo

Data - Jul 18, 2024 Google Analytics bolsters BigQuery Export with additional UTM fields

Google Analytics adds three new UTM fields to BigQuery exports for more detailed analysis of marketing campaign performance.

by Luis Rijo

Data - Jul 18, 2024 NielsenIQ expands on premise measurement for beverage alcohol brands

NielsenIQ expands its On Premise Measurement service to help beverage alcohol brands navigate a changing market with shifting consumer preferences.

by Luis Rijo