Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

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Data - Jul 17, 2024 Google Ads API to standardize Page Size across all Versions from August

Google announces removal of custom page_size setting in GoogleAdsService.Search requests, standardizing to 10,000 rows per page.

by Luis Rijo

Data - Jul 16, 2024 Understanding Google Analytics 4 BigQuery event ordering changes for Web Properties

New Fields Enhance Event Sequencing Analysis in BigQuery Exports.

by Luis Rijo

Video - Jul 16, 2024 Attention in Advertising: New study challenges conventional wisdom

Kantar research reveals surprising insights on attention's role in brand-building, reshaping advertising strategies.

by Luis Rijo

Data - Jul 14, 2024 Google Analytics 4 recommended events for enhanced tracking

GA4 has a wide array of recommended events to improve data collection and reporting across various business verticals.

by Luis Rijo

Data - Jul 14, 2024 A guide for developers navigating the end of third-party cookies in Chrome

PSAT helps developers analyze and debug potential issues arising from the deprecation of third-party cookies in Chrome.

by Luis Rijo

Data - Jul 13, 2024 Amazon Q Apps: build your own AI-powered apps

Amazon announced the general availability of Amazon Q Apps, a no-code solution for building generative AI-powered applications within its enterprise assistant tool, Amazon Q Business.

by Luis Rijo

Data - Jul 13, 2024 NielsenIQ integrates Consumer and Retail Data for deeper consumer insights

New NIQ Discover Platform Combines Retail & Consumer Data for Holistic View. Now live in all 23 NIQ panel markets across North America, Europe, Asia, Pacific, South Africa and Latin America.

by Luis Rijo

Data - Jul 13, 2024 Decoding Cookie Consent: a look at noyb's report

DPAs compared to the recommendations of the EDPB taskforce

New report analyzes Cookie Banner Requirements across Europe.

by Luis Rijo

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