Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

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Data - Jul 01, 2024 Grindr fined 65 million kroner for sharing sensitive user data

A Norwegian court upheld a $7 million fine against Grindr for illegally sharing users' sensitive data with advertisers.

by Luis Rijo

Data - Jul 01, 2024 Zeta launches AI-powered economic index to track US consumer trends

Zeta Global launched an AI-powered economic index, the ZEI, that tracks US consumer trends to measure economic health and stability.

by Luis Rijo

Data - Jun 30, 2024 GA4 unveils AI-Powered Insights

Google Analytics 4 Unveils AI-Powered Insights, Simplifying Data Interpretation.

by Luis Rijo

Data - Jun 30, 2024 Google Analytics unveils Tag Diagnostics Tool to enhance data accuracy

New Tag Diagnostics feature helps websites identify and resolve tag issues for improved analytics data collection.

by Luis Rijo

Data - Jun 30, 2024 Pixalate unveils May 2024 Global Mobile Publisher Trust Index Rankings

WeatherBug and TextNow lead North American apps in programmatic ad quality across Apple and Google stores.

by Luis Rijo

Data - Jun 30, 2024 IAB Tech Lab releases final analysis of Privacy Sandbox fit gaps

IAB Tech Lab final analysis of Privacy Sandbox

The IAB Tech Lab released a final analysis of Privacy Sandbox, expressing concerns that it may hinder effective advertising for publishers and brands.

by Luis Rijo

Social - Jun 30, 2024 Sprinklr expands partnership with Snapchat to empower brands on public profiles

Social media management platform Sprinklr partners with Snapchat to offer unified management of organic and paid content for brands on Snapchat Public Profiles.

by Luis Rijo

Data - Jun 30, 2024 Finance apps see explosive growth with 119% revenue increase year-over-year

A new report by Adjust reveals a surge in revenue, user engagement, and market expansion within the finance app industry, with a 119% year-over-year increase in revenue in Q1 2024.

by Luis Rijo

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