Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

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Data - Jun 25, 2024 India makes strides in combating Ad Fraud: DV reports 36% reduction

The report analyses media quality and performance trends from more than one trillion impressions from over 2,000 brands across APAC, EMEA, LATAM, and North America.

by Luis Rijo

Video - Jun 25, 2024 Google Ads introduces Cross-Media Reach measurement

Google Ads Cross-Media Reach measurement

Google yesterday launched a new tool in Google Ads called Cross-Media Reach Measurement that helps advertisers understand how many people saw their video ads and how often across YouTube and traditional TV (in some regions).

by Luis Rijo

Data - Jun 23, 2024 Signal IQ: Amazon's response for cookieless future

As cookies disappear, Amazon Ads offers solutions for a privacy-focused future. Ad Relevance targets ads using browsing behavior & AI, while Signal IQ helps publishers measure ad identifier performance.

by Luis Rijo

Data - Jun 22, 2024 IVT: LinkedIn Ads integrates HUMAN

HUMAN's solution for LinkedIn identifies and filters out invalid traffic before advertisers even bid on ad placements

HUMAN has identified less than 1% of impressions on LinkedIn and its publisher network (including CTV) as invalid traffic.

by Luis Rijo

Data - Jun 21, 2024 GA4: sending reports with schedule email and recipient lists

Updated Functionality for Distributing Reports to Teams

by Luis Rijo

Video - Jun 21, 2024 YouTube for iOS to ask users for permission to track activity for personalized ads

Changes Align with Apple's App Tracking Transparency (ATT) Policy, launched in 2021.

by Luis Rijo

Video - Jun 20, 2024 Cloudflare Stream introduces automatic captions powered by AI

Effortless caption generation for on-demand videos and live stream recordings.

by Luis Rijo

Data - Jun 20, 2024 Shailin Dhar examines Ad Fraud Research

He explores the mechanics, economics, and processes behind opaque practices within the media, technology, and telecommunications sectors.

by Luis Rijo

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