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Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Latest Articles 1981 Articles
Data   -   Jun 13, 2024 Advertisers unprepared for the Cookieless future
Cookieless future

A new study by YouGov, commissioned by Taboola, sheds light on advertiser readiness for the upcoming demise of third-party cookies.

by Luis Rijo
Data   -   Jun 13, 2024 Google AdSense increases reporting thresholds for Custom Channels and Search Styles
Reporting thresholds for Custom Channels and Search Styles

The update specifies that the minimum reporting thresholds will apply to ten specific click-derived metrics.

by Luis Rijo
Data   -   Jun 12, 2024 Oracle exits advertising business after years of decline
Grapeshot, a company Oracle acquired in 2018, is a significant player in providing contextual targeting segments

This marked a significant shift for the software giant, which had previously invested heavily in building an ad tech presence.

by Luis Rijo
Data   -   Jun 12, 2024 Safari 18 Beta enhances Web App experience on Mac
Web App experience on Mac

This builds upon the foundation laid in macOS Sonoma (released in 2023), which introduced the ability to add any website to the Dock and launch it as a web app.

by Luis Rijo
Data   -   Jun 11, 2024 Google Analytics 4 now allows importing custom event data
GA4: importing custom event data

Google Analytics 4 (GA4) now lets you import and analyze event data you collect outside of GA4 for a more comprehensive view.

by Luis Rijo
Data   -   Jun 10, 2024 Lionsgate and Nielsen partner for first-ever FAST channel viewership measurement
MovieSphere

Lionsgate and Nielsen join forces to bring traditional TV measurement to FAST channels, with MovieSphere becoming the first to benefit.

by Luis Rijo
Data   -   Jun 10, 2024 Google Analytics updates Attribution Model for Paid Search
Google Analytics updates Attribution Model for Paid Search

Google Analytics 4 (GA4) announces an update to its attribution model aimed at improving conversion credit accuracy for paid search campaigns.

by Luis Rijo
Data   -   Jun 09, 2024 DuckDuckGo Launches Anonymous AI Chat Service
DuckDuckGo Ai Chat

DuckDuckGo introduces DuckDuckGo AI Chat, a privacy-focused platform to anonymously interact with various AI chatbots.

by Luis Rijo
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