The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
A growing number of users opting out of marketing cookies, creating a data gap that hindered their ability to track user behavior and optimize campaigns.
Pixalate this week released its Q1 2024 Delisted CTV Apps Report. This report sheds light on a concerning trend: a significant rise in the number of apps being removed from popular CTV app stores.
Google yesterday announced the program lineup for its annual developer conference, Google I/O. The event will take place virtually and in person at its headquarters in Mountain View, California, with the keynote addresses scheduled for May 14th.
Google AdSense announced an upcoming change to its reporting system for AdSense for Search (AFS) and AdSense for Domains (AFD) users. This update aims to balance user privacy with the needs of publishers who leverage custom reporting features.
The Privacy Sandbox team at Google yesterday announced an update to its guidance for addressing potential invalid traffic in experiments conducted within the Privacy Sandbox initiative.
