Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

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Data - Apr 28, 2024 Study: Generative AI poised to accelerate economic growth, create new jobs

Released on April 25, 2024, the report highlights the potential of this technology to act as a powerful economic driver.

by Luis Rijo

Data - Apr 28, 2024 FTC strengthens health data protections with updated breach notification rule

The Federal Trade Commission (FTC) this week announced a significant update to the Health Breach Notification Rule (HBNR). This update aims to strengthen protections for consumers' health data in the digital age.

by Luis Rijo

Data - Apr 28, 2024 DeepL launches AI writing assistant, DeepL Write Pro, for businesses

This marks a significant development for DeepL, as it represents their first product built on their own Large Language Model (LLM) technology.

by Luis Rijo

Data - Apr 28, 2024 Salesforce unveils AI-Powered tools to help banks resolve transaction disputes faster

These capabilities, built on the Einstein 1 Platform, integrate with Salesforce Financial Services Cloud to leverage customer data and automate manual tasks, aiming to improve efficiency and customer satisfaction.

by Luis Rijo

Data - Apr 28, 2024 IAB wins legal challenge against FTC's proposed online subscription rules

The IAB argued that the FTC's proposed changes to the "Negative Options Rule" would harm both businesses and consumers.

by Luis Rijo

Data - Apr 28, 2024 Common reporting mistake in GA4 and How to Fix It

The issue centers around how referrer data is handled within GA4 for marketing channel performance.

by Luis Rijo

DOOH - Apr 28, 2024 JCDecaux's Metro Audience Measurement gains validation from Ipsos

JCDecaux SA this week announced Ipsos, a renowned market research firm, has validated its global metro audience measurement system, "Metro Audience Metrix" (MAM).

by Luis Rijo

Data - Apr 28, 2024 Google Analytics 4: enhanced user data import for audience targeting

Google this week updated user data import functionality for Google Analytics 4 (GA4) audiences. This update allows data imported via user data import to be immediately utilized as criteria for existing GA4 audiences.

by Luis Rijo

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