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The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

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Data   -   Feb 17, 2024 Google doubles down on Ukraine Tech Recovery with $10 million support fund
Google doubles down on Ukraine Tech Recovery with $10 million support fund

Google today announced the launch of its second Google for Startups Ukraine Support Fund, doubling down on its commitment to bolstering the country's entrepreneurial ecosystem and aiding its economic recovery amidst ongoing conflict.

by Luis Rijo
Data   -   Feb 17, 2024 New ROAS Calculator unveiled for simplified profitability analysis
Ad Profitability Calculator

The Ad Profitability Calculator provides SMEs with a quick and straightforward method to assess the profitability of their Google and Meta Ads campaigns.

by Luis Rijo
Data   -   Feb 17, 2024 Technology Industry pledges to Fight Deceptive AI in 2024 Elections
Tech Accord to combat the use of deceptive AI in the upcoming 2024 elections

Leading tech companies, including Adobe, Amazon, Google, IBM, Meta, Microsoft, and TikTok, have signed a Tech Accord to combat the use of deceptive AI in the upcoming 2024 elections.

by Luis Rijo
Data   -   Feb 16, 2024 Google announces next-generation of its large language model: Gemini 1.5
Gemini 1.5

Google AI yesterday unveiled Gemini 1.5, the next generation of its large language model (LLM), boasting significant performance improvements and a breakthrough in long-context understanding.

by Luis Rijo
Data   -   Feb 15, 2024 Google responds to IAB Tech Lab Report on Privacy Sandbox
Google responds to IAB Tech Lab Report on Privacy Sandbox

Google today issued a response to the IAB Tech Lab's recent "Fit Gap Analysis for Digital Advertising," which assessed the suitability of Google's Privacy Sandbox APIs in replacing third-party cookies.

by Luis Rijo
Data   -   Feb 14, 2024 IAB Tech Lab releases updated TCF Canada and GPP String Specifications for Public Comment
IAB Tech Lab

Privacy and technology industry group IAB Tech Lab yesterday released updates to the TCF Canada section string and GPP core string specifications for public review and comment.

by Luis Rijo
Data   -   Feb 14, 2024 Google optimize Chrome Safe Browsing for speed and efficiency
Google Chrome logo

Google Chrome yesterday announced several updates to its Safe Browsing feature, aiming to balance online security with faster browsing experiences.

by Luis Rijo
Data   -   Feb 14, 2024 Similarweb Reports Strong Q4 and FY 2023 Results
Similarweb logo

Similarweb Ltd. (NYSE: SMWB), a leading digital data and analytics company, today announced its financial results for the fourth quarter and fiscal year ended December 31, 2023.

by Luis Rijo
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