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Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Latest Articles 1985 Articles
Data   -   Jan 31, 2024 Microsoft Search and News advertising revenue rises 8%
Microsoft

Microsoft Corporation (NASDAQ “MSFT” @microsoft) yesterday announced that its Search and News advertising revenue excluding traffic acquisition costs rose 8% (up 7% in constant currency) year-over-year in the second quarter of fiscal year 2024.

by Luis Rijo
Data   -   Jan 28, 2024 Data Privacy Day
Data Privacy Day

The purpose of Data Privacy Day is to raise awareness about the importance of data privacy and to promote best practices for protecting personal information.

by Luis Rijo
Data   -   Jan 28, 2024 Data Protection Authorities not effectively enforcing GDPR, study finds
GDPR a culture of non-compliance Study

74% of data protection professionals believe that data protection authorities (DPAs) would find "relevant violations" if they conducted an on-site investigation at an average company handling user data.

by Luis Rijo
Data   -   Jan 27, 2024 Google temporarily allows Private Aggregation Debug Mode
Google Chrome Logo

Google has announced that it will temporarily allow the Private Aggregation Debug Mode for browsers in Mode B during Chrome-facilitated testing.

by Luis Rijo
Data   -   Jan 26, 2024 Data Validation in Google Analytics

By identifying and addressing any data discrepancies, you can gain valuable insights into your website traffic and make informed decisions about your marketing strategies.

by Luis Rijo
Data   -   Jan 25, 2024 Apple updates App Store Review Guidelines in order to comply with the DMA
New Apple Fee Calculator

Apple is making major changes to its iOS, Safari, and App Store policies in order to comply with the Digital Markets Act (DMA), a new law in the European Union that is designed to promote competition in the tech industry.

by Luis Rijo
Data   -   Jan 24, 2024 Nielsen to continue measuring FOX Networks across Broadcast, Cable and Streaming
Nielsen

Nielsen and Fox yesterday announced a multi-year renewal agreement. This agreement expands Nielsen's involvement with FOX, ensuring that the company will continue to measure all FOX properties across broadcast, cable, and free streaming.

by Luis Rijo
Data   -   Jan 23, 2024 Comscore and Nexstar partner on Cross-Platform Audience Measurement
Comscore and Nexstar partner on Cross-Platform Audience Measurement

Under the terms of the agreement, Comscore will provide Nexstar with measurement metrics across Nexstar’s local TV, broadcast, network, and digital businesses.

by Luis Rijo
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