Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data

Google Maps and Waze unveil new features

Google introduces new features for Maps and Waze, focusing on improved incident reporting and safety alerts for drivers.

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DoubleVerify reports strong Q2 Growth in digital ad verification market

DoubleVerify's Q2 earnings show 17% revenue growth, driven by social and CTV measurement expansion.

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AI-Driven Ad Fraud on the rise: HUMAN report reveals alarming trends

HUMAN Security's 2024 report uncovers increasing sophistication in ad fraud tactics, highlighting AI's role in cyberthreats.

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80% of companies block AI language models, HUMAN Security reports

HUMAN Security's report reveals widespread distrust of AI crawlers, with majority of firms blocking LLM access to their websites.

Data

IAS expands Quality Attention™ to Mobile In-App, enhancing ad measurement

Integral Ad Science's Quality Attention™ now covers mobile in-app, unifying media quality and eye tracking for advertisers.

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Microsoft unveils innovative product lineup in Q4 2024 Earnings Report

Microsoft's Q4 2024 report highlights advancements in gaming, AI, and advertising across its product ecosystem.

Data

Meta launches AI Studio: Personalized AI creation for all users

Meta's AI Studio allows users to create custom AI characters for chat, memes, and more, expanding creative possibilities.

Data

Gemini AI receives major upgrade

Google enhances Gemini with 1.5 Flash, offering improved speed and quality across 40+ languages and 230+ regions.

Data

Adobe refutes FTC's updated complaint on subscription practices

Adobe contests FTC's allegations, emphasizing transparency and customer choice in subscription model for creative software.

Data

Google Tag ID: Key to unified website tracking across Google products

Google streamlines website tracking with unified Google Tag ID, simplifying data collection across multiple platforms.

Data

Google Analytics tackles (not set) attribution with latest update

Google's recent Analytics update aims to eliminate (not set) attribution values, enhancing data accuracy for marketers.

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Meta expands AI assistant capabilities with multilingual support and new tools

Meta AI introduces multilingual support, creative tools, and advanced model integration across various platforms and devices.

Data

Meta releases Llama 3.1: a new frontier in open source AI development

Meta unveils Llama 3.1, a powerful open-source AI model, challenging closed systems and reshaping the AI landscape.

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Google Play unveils major overhaul

Google Play's update introduces AI-powered discovery, expanded gaming options, and enhanced rewards program for users worldwide.

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FTC Warns: Hashed data not anonymous, companies risk deceptive practice claims

FTC issues stern warning about hashed data anonymity claims, signaling potential action against deceptive practices.

Data

FTC launches probe into surveillance pricing practices of eight companies

Federal Trade Commission investigates AI-driven pricing strategies using consumer data, raising privacy concerns.

Social Featured

Kargo and TikTok partner to enhance offline sales insights for advertisers

New integration allows Kargo Commerce customers to access offline sales data in TikTok Ads Manager, improving campaign targeting and reporting.

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Google's Privacy Sandbox APIs show promise in preserving ad performance

Recent tests of Privacy Sandbox APIs demonstrate potential to mitigate impact of third-party cookie loss on ad effectiveness.

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Google strong Q2 2024 results driven by Search and Cloud Growth

Alphabet's Q2 2024 earnings show 14% revenue growth to $84.7B, with Google Cloud surpassing $10B quarterly revenue.

Data

Google Ads to accept licensed online gambling ads in Peru from August 2024

Google updates its Gambling and Games Policy for Peru, allowing ads from MINCETUR-licensed operators starting August 7, 2024.

Data

U.S. Copyright Office unveils new registration option for dynamic News Websites

The U.S. Copyright Office introduces GRNW, a streamlined registration process for frequently updated news websites.

Data

Dutch privacy watchdog fines Kruidvat €600,000 for Illegal tracking cookies

Kruidvat's parent company fined €600,000 by Dutch Data Protection Authority for unlawful use of tracking cookies on its website.

Data

Google shifts course on Privacy Sandbox: industry reacts with relief and refocus

Google's decision to prioritize user consent for third-party cookies instead of phasing them out has sparked relief and strategic shifts within the advertising industry, with a focus on privacy-centric solutions and omnichannel marketing.

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Google unveils new path for Privacy Sandbox: user choice takes center stage

Google's Privacy Sandbox shifts focus to user choice, delaying again third-party cookie deprecation in Chrome.

Data

Italian watchdog probes Google over alleged unclear user data consent practices

Italian competition watchdog investigates Google over allegedly misleading user consent practices for linking its services.