Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

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Cookieless Ads: 40% lower value but early signs of progress

Data reveals cookieless ad inventory sells at 40% lower value, but Prebid shows improvement and extended timeline offers hope for publishers.

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Apple introduces AdAttributionKit, a new framework for measuring app install

During the Meet AdAttributionKit session at WWDC24, Apple this week introduced AdAttributionKit, a new framework for measuring app install ad campaigns.

Data

Advertising industry bodies scrutinized for lack of objectivity

The article highlights a potential conflict of interest due to the financial ties between these organizations and big tech companies like Google.

Data

Antitrust concerns resurface as Oracle shuts down ad tech business

The shuttering of Oracle's ad tech business raises concerns about a potential decrease in competition within the online advertising industry.

Data

Rethinking Conversion Windows for accurate Attribution in GA4

When using Google Analytics 4 (GA4), the default settings for conversion windows might not be ideal for achieving the most accurate attribution data.

Data

Apple Pay gains ground with rewards, installments, and wider browser support

Apple this month announced a significant expansion of Apple Pay features coming this fall. Users can expect greater flexibility and choice when making online and in-app purchases with iPhone and iPad.

Display

Adobe reports strong Q2 FY 2024 Results, raises annual targets

The company reported record revenue of $5.31 billion, an increase of 10% year-over-year (11% in constant currency).

Data

Amazon launches Amazon Publisher Cloud, a new clean room technology

APC tackles the challenge of audience targeting amidst evolving privacy regulations by leveraging "clean room" technology.

Data

Opera and GeoEdge renew partnership to enhance Ad Quality and User Safety

This partnership focuses on improving ad quality, user safety, and overall transparency within the digital advertising ecosystem.

Data

Looker Studio updates enhance Data Visualization

Google this month announced updates to Looker Studio, its data visualization tool. These updates focus on improved data presentation and user experience.

Data

Nielsen and LiveRamp partner for advanced audience measurement

Nielsen this month announced a collaboration with LiveRamp, a data collaboration platform. This partnership aims to enhance audience planning and measurement capabilities within Nielsen ONE, Nielsen's advertising suite.

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UK consumers want Free Content but open to data-driven advertising

The research, conducted in April 2024 among 1,500 UK adults, reveals a complex dynamic between the desire for free content and the willingness to accept advertising for continued access.

Data

GA4 introduces Custom Event Data Import

Google Analytics 4 (GA4) this week rolled out a new feature – custom event data import. This functionality empowers users to integrate valuable data collected outside of GA4 with their existing Analytics data.

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GA4 adds Key Event Rate Metrics to User Acquisition and Traffic Acquisition Reports

The update introduces new metrics, "User key event rate" and "Session key event rate," to the User Acquisition and Traffic Acquisition reports.

Data

Advertisers unprepared for the Cookieless future

A new study by YouGov, commissioned by Taboola, sheds light on advertiser readiness for the upcoming demise of third-party cookies.

Data

Google AdSense increases reporting thresholds for Custom Channels and Search Styles

The update specifies that the minimum reporting thresholds will apply to ten specific click-derived metrics.

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Oracle exits advertising business after years of decline

This marked a significant shift for the software giant, which had previously invested heavily in building an ad tech presence.

Data

Safari 18 Beta enhances Web App experience on Mac

This builds upon the foundation laid in macOS Sonoma (released in 2023), which introduced the ability to add any website to the Dock and launch it as a web app.

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Google Analytics 4 now allows importing custom event data

Google Analytics 4 (GA4) now lets you import and analyze event data you collect outside of GA4 for a more comprehensive view.

Data

Lionsgate and Nielsen partner for first-ever FAST channel viewership measurement

Lionsgate and Nielsen join forces to bring traditional TV measurement to FAST channels, with MovieSphere becoming the first to benefit.

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Google Analytics updates Attribution Model for Paid Search

Google Analytics 4 (GA4) announces an update to its attribution model aimed at improving conversion credit accuracy for paid search campaigns.

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DuckDuckGo Launches Anonymous AI Chat Service

DuckDuckGo introduces DuckDuckGo AI Chat, a privacy-focused platform to anonymously interact with various AI chatbots.

Data

Google Ads API Update: New Features and Changes for v17

Google releases v17 of the Google Ads API, featuring updates for resource usage policies, reporting capabilities, and campaign management.

Data

Marketing Mix Modeling: A resurrected technique for today's marketers

Marketing Mix Modeling (MMM) sees a resurgence as a tool for marketers, with considerations for data privacy and limitations for smaller budgets.

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IAB Tech Lab finalizes Framework for Data Deletion Requests in Ad Tech

IAB Tech Lab releases finalized Data Deletion Request Framework, standardizing how companies handle consumer privacy requests within the digital ad supply chain.