Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data Featured

Massive Mobile Ad Fraud Operation Konfety Uncovered by HUMAN's Satori Team

HUMAN's Satori team exposes Konfety, a large-scale mobile ad fraud scheme using evil twin apps to deceive advertisers and users.

Data Featured

Google Maps Platform slashes prices for Indian Developers, sparks industry debate

Google announces significant price cuts for Maps API in India, accepting INR payments amidst criticism from local competitors.

Data Featured

Oracle's $115M Privacy Settlement reshapes data collection landscape

Oracle reportedly agrees to pay $115 million and change data practices in a landmark privacy lawsuit settlement, impacting digital marketing.

Data

Looker Studio expands capabilities with new features and partner connectors

Looker Studio's July 2024 update enhances Google Ads integration and adds new partner connectors for Facebook Ads, Wrike, SurveyMonkey, and more.

Data

GA4 BigQuery Export enriched with Session Traffic Source Data

This article explains how Google Analytics 4's BigQuery Export update provides businesses with valuable session traffic source data to optimize marketing campaigns.

Data Featured

Global outage disrupts businesses worldwide due to Windows PC Error

A global IT outage linked to a faulty CrowdStrike Falcon Sensor deployment caused widespread disruption to businesses on Windows PCs.

Data Featured

Google URL Shortener to shut down permanently on August 25, 2025

Google announces the closure of its URL Shortener service on August 25, 2025, urging users to migrate to other alternatives.

Data

Adform revamps Tag Management experience for improved efficiency

Adform announces a major update to its tag management system within Adform FLOW, aiming to improve efficiency and user experience for advertisers.

Data

Chrome remains the dominant web browser, holding a market share of 65.158%

Cloudflare finds Chrome remains the dominant web browser at 65%.

Data

Cloudflare releases Q2 2024 Search Engine Market Share report

Cloudflare's report shows Google dominates search with 89%.

Data

Website Tracking: A guide to Google Tags based on Matt Landers' expertise

Matt Landers' video explains how Google tags help website owners track visitor behavior and optimize their website using gtag.js or Google Tag Manager.

Data

Comscore releases 2024 State of Gaming Report with insights for advertisers

Comscore's 2024 State of Gaming Report reveals a massive gaming audience with cross-platform play and diverse advertising opportunities.

Data Featured

Google Analytics bolsters BigQuery Export with additional UTM fields

Google Analytics adds three new UTM fields to BigQuery exports for more detailed analysis of marketing campaign performance.

Data

NielsenIQ expands on premise measurement for beverage alcohol brands

NielsenIQ expands its On Premise Measurement service to help beverage alcohol brands navigate a changing market with shifting consumer preferences.

Data

Microsoft Clarity: Analytics for food bloggers introduced today

Microsoft Clarity's Recipe Widget helps food bloggers understand how visitors interact with recipes to improve content and potentially increase ad revenue.

Data

EDPB offers clarity on EU-U.S. Data Privacy Framework

The European Data Protection Board clarifies the EU-U.S. Data Privacy Framework for European individuals with a FAQ explaining their rights and complaint procedures.

Data

EDPB recommends DPAs as AI market surveillance authorities

The European Data Protection Board (EDPB) recommends designating Data Protection Authorities (DPAs) as the main AI oversight body for high-risk systems and potentially others.

Data Featured

Google releases First-Party Mode for Google Tag Manager

Google's new "First-Party Mode" for Google Tag Manager allows website owners to host tracking scripts on their own domain for potentially better data security and privacy, but raises concerns about user control and motives.

Data

Google updates policies on Ads in Private Messaging and Personalized Advertising

Google updated its AdSense and AdMob policies to prohibit ads in private messaging and standardize personalized advertising regulations.

Data Featured

Apple soars for User Privacy with Whimsical Trackers Beware Ad

Apple's whimsical Trackers Beware ad highlights enhanced privacy features in Safari's Private Browsing 2.0, contrasting with their rejection of Google's Topics API for user privacy concerns.

Data Featured

Apple locks horns with Google over Privacy in Web Tracking

Apple rejects Google's Topics API for web tracking, citing privacy concerns over user browsing history exposure.

Data Featured

Safari unveils Private Browsing 2.0: Enhanced security for user privacy

Apple's WebKit team introduces Private Browsing 2.0 for Safari, offering advanced protection against cross-site tracking and fingerprinting. New and improved privacy features to become available in Safari 17's enhanced Private Browsing mode.

Data

Google Ads API to standardize Page Size across all Versions from August

Google announces removal of custom page_size setting in GoogleAdsService.Search requests, standardizing to 10,000 rows per page.

Data

Understanding Google Analytics 4 BigQuery event ordering changes for Web Properties

New Fields Enhance Event Sequencing Analysis in BigQuery Exports.

Video

Attention in Advertising: New study challenges conventional wisdom

Kantar research reveals surprising insights on attention's role in brand-building, reshaping advertising strategies.