Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

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Data - Nov 18, 2025 Amazon Ads introduces benchmarks for data-driven advertising decisions

Amazon introduces benchmark reports enabling advertisers to compare brand performance across ad formats and campaign goals using sophisticated peer matching methodology.

by Luis Rijo

Data - Nov 18, 2025 Utiq reaches 70 million users across six European markets

Telco-powered advertising identifier Utiq announced November 15 it reached 70 million users in Germany, Austria, France, Spain, UK and Italy with 300+ publishers.

by Luis Rijo

Data - Nov 18, 2025 Chrome reaches 66.3% market share as Safari grows to 15.1% in Q3 2025

Cloudflare's Q3 2025 browser data reveals Chrome gaining ground while emerging privacy-focused browsers show modest growth across mobile and desktop platforms.

by Luis Rijo

Social - Nov 17, 2025 Epsilon audiences now available on Pinterest with improved match rates

Pinterest integrates Epsilon Clean Room technology for direct audience activation, offering 3-day faster delivery and 5-15% higher match rates for US, UK, and France advertisers.

by Luis Rijo

Data - Nov 17, 2025 Amazon expands conversion path reporting worldwide after beta launch

Amazon Ads extends conversion path reporting to 29 countries after January 2025 beta, tracking 30-day customer journeys across sponsored ads and DSP formats.

by Luis Rijo

Data - Nov 17, 2025 Google AdMob launches consent syncing for apps using European CMP

AdMob introduces cross-app consent syncing for European regulations on November 10, eliminating redundant privacy prompts across multiple applications.

by Luis Rijo

Social - Nov 17, 2025 TikTok wins delay on order blocking China data access during appeal

Irish court allows TikTok to keep sending European user data to China while challenging €530 million fine, ruling could take until March 2026 to resolve.

by Luis Rijo

Data - Nov 17, 2025 Google activates privacy controls in Delaware and Oregon via GPC signals

Google AdSense implements Global Privacy Control for Delaware and Oregon users, triggering Restricted Data Processing mode starting November 17, 2025.

by Luis Rijo

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