Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data Featured

GA4 strengthens campaign measurement with Floodlight Linking

Google Analytics 4 expands Floodlight linking for subproperties and roll-up properties, enhancing campaign measurement capabilities.

Data Featured

Google Analytics 4 enhances Real-Time User Tracking

Google Analytics 4 update provides minute-by-minute user activity data for websites and apps in the Realtime report.

Data Featured

Microsoft Clarity introduces Funnels

See how Clarity Funnels visualize user journeys & help optimize your website for conversions.

Data

How Chrome became fastest browser on Speedometer

Chrome team this week detailed how Chrome achieved the highest score ever recorded on Speedometer 3.0, a recently released browser benchmark.

Data Featured

Managing Google Ads for a business? Verify affiliation

Google Ads offers an optional step to confirm your affiliation with the advertised business.

Data

Looker Studio Updates: New partner connectors and enhanced total calculations

Google yesterday released updates to Looker Studio, its data visualization tool. These updates focus on expanding data source options through partner connectors and improving report functionality.

Data

Gemini mobile app expands to Europe

Google today announced the expansion of its AI assistant mobile app, Gemini, to European countries. This follows the initial launch in February 2024 in select markets.

Display

DV360 announces update to Structured Data Files (SDF) and introduces new QA format

Google Display & Video 360 last week announced the general availability of Structured Data Files (SDF) version 7.1 (v7.1) and the open beta launch of a new QA format for SDFs.

Data

Google Ads announces completion of new design rollout

Google Ads last week announced the completion of its new design rollout. This new interface, introduced in 2023, aims to improve overall user experience by making navigation and functionality more intuitive.

Data

Google Analytics introduces Instant Email Reporting

Google Analytics last week announced a new feature for administrators: the ability to send standard and custom reports by email instantly.

Data

Google to open Click Tracker Certification Applications for 2024

Google this week announced the opening of the application window for its Click Tracker Certification program for 2024.

Data Featured

PayPal to build a new advertising platform

PayPal yesterday announced two key leadership appointments aimed at driving innovation in both advertising and consumer product development.

Data Featured

Chrome introduces Minimized Custom Tabs for enhanced in-app browsing

Google today announced the introduction of Minimized Custom Tabs in the latest Chrome release. This new feature aims to improve the multi-tasking experience within mobile apps that utilize Chrome Custom Tabs for in-app web browsing.

Data

Independent Measurement arrives for Twitch Ads

AudienceProject, a company specializing in independent audience measurement, today announced the launch of Twitch ad measurement within its AudienceReport platform.

Data Featured

Chromebook Plus: A comprehensive look at new features and updates

Google this week announced a wave of updates for Chromebooks, with a particular focus on Chromebook Plus models. These updates include new built-in Google AI features, improved integration with other Google services, and several new Chromebook devices.

Data

Landing Pages: A Crucial Element for PPC Success

Simply driving traffic to a website isn't enough. To maximize the return on investment (ROI) from PPC campaigns, businesses need effective landing pages.

Data

European Data Protection Board scrutinizes data practices of Large Language Model ChatGPT

The European Data Protection Board (EDPB) this week published a report by its ChatGPT taskforce. This taskforce was established to investigate the data collection and processing practices of ChatGPT, a large language model (LLM) chatbot developed by OpenAI.

Data

Facial recognition in Airports: EDPB prioritizes user control over biometric data

This decision comes amidst growing concerns around the world about the use of biometric data for passenger identification.

Data Featured

Understanding Publisher Provided Signals in Google Ad Manager

This functionality allows publishers to leverage their own first-party data and contextual information to enhance programmatic ad monetization.

Data Featured

Microsoft Clarity vs. Google Analytics 4: a detailed comparison

Microsoft this week published a blog post detailing the functionalities of Clarity as an alternative to Google Analytics 4 (GA4). This article explores the key features of Clarity, its potential benefits for website analysis, and how it compares to GA4.

Data

Apple revamps Developer Forums to enhance support and community

Apple this week announced a significant redesign of its Developer Forums, coinciding with the annual Worldwide Developers Conference (WWDC24).

Data

Looker Studio updates: new features and community migration

The update introduces a new centralized forum for the Looker Studio community, integrates Looker drill-down functionalities, and introduces several new partner connectors to the Looker Studio Report Gallery.

Data Featured

PubMatic and Adsquare partner to enhance omnichannel campaign targeting

PubMatic this week announced a new data collaboration with Adsquare, a location intelligence data platform. This partnership aims to improve omnichannel campaign targeting capabilities for advertisers.

Data

Cloudflare retires Page Rules

This change will be phased in over the next 18 months, with a complete shutdown of creating new Page Rules for all accounts by January 6, 2025. Existing Page Rules will be automatically migrated to Cloudflare's new "Rules" features throughout 2025.

Data Featured

The Disappearing Web: a study highlights loss of online content

The study, titled When Online Content Disappears, analyzes website snapshots collected between 2013 and 2023 to estimate the volume of webpages no longer accessible.