The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Previously, the Reach report might have displayed "-" in certain instances where data was limited. This frustratingly left publishers without valuable information. Well, say goodbye to those dashes!
Google Ad Manager last month dropped a significant update in their January 29th release, offering transparency into auction dynamics through enhanced Data Transfer functionalities.
AdMob is introducing several enhancements to its reporting suite, designed to provide publishers with more granular data, flexible comparison options, and expanded export capabilities.
AdMob is introducing several enhancements to its reporting suite, designed to provide publishers with more granular data, flexible comparison options, and expanded export capabilities.
Previously, the Reach report might have displayed "-" in certain instances where data was limited. This frustratingly left publishers without valuable information. Well, say goodbye to those dashes!
Google Ad Manager last month dropped a significant update in their January 29th release, offering transparency into auction dynamics through enhanced Data Transfer functionalities.
Google today announced the evolution of Bard, its AI platform, into Gemini. This exciting update brings several key changes designed to empower marketers with the latest advancements in Google AI.
The report predicts total spending on significant others to reach a record-breaking $14.2 billion, marking a significant shift from last year's focus on celebrating various relationships.
LinkedIn today announced the launch of a Media Planning API, aiming to empower B2B agencies with deeper audience insights and campaign optimization tools.
OpenX, a omnichannel supply-side platform (SSP), announced this week the launch of its Cookieless Deal Library, a solution designed to help advertisers navigate the evolving programmatic landscape without relying on third-party cookies.
