Announcement

Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data   -   Aug 25, 2020 How to link Google Analytics with Google Ads?
Google Analytics

1. Sign in to Google Analytics and click Admin 2. Go to the PROPERTY column and click Google Ads Linking 3. Then click + NEW LINK GROUP 4. Select the Google Ads accounts you want to link, then click Continue. 5. Turn linking ON for each view in the property in

Data   -   Aug 25, 2020 Supermetrics raises 40 million euros
Supermetrics

Supermetrics helps marketers to connect data from popular marketing platforms into destinations like Google Sheets, Google Data Studio, and Excel.

Opticon20
Data   -   Aug 26, 2020 Optimizely’s Opticon20 conference goes virtual and is now free to attend

In the past, the conference took place in San Francisco, and London.

by Luis Rijo
Other Tags
Latest Articles 2280 Articles
Data   -   Aug 26, 2020 Optimizely’s Opticon20 conference goes virtual and is now free to attend
Opticon20

In the past, the conference took place in San Francisco, and London.

by Luis Rijo
Data   -   Aug 25, 2020 How to link Google Analytics with Google Ads?
Google Analytics

1. Sign in to Google Analytics and click Admin 2. Go to the PROPERTY column and click Google Ads Linking 3. Then click + NEW LINK GROUP 4. Select the Google Ads accounts you want to link, then click Continue. 5. Turn linking ON for each view in the property in

by Luis Rijo
Data   -   Aug 25, 2020 Supermetrics raises 40 million euros
Supermetrics

Supermetrics helps marketers to connect data from popular marketing platforms into destinations like Google Sheets, Google Data Studio, and Excel.

by Luis Rijo
Display   -   Aug 25, 2020 Google tells mobile app publishers to prepare for the iOS 14
Consent Manager

GMA SDK is prepared for the new AppTrackingTransparency framework

by Luis Rijo
Data   -   Aug 24, 2020 Integral Ad Science launches Context Control, a suite of brand safety & suitability solutions
Context Control

IAS now allows advertisers and publishers to test their contextual technology.

by Luis Rijo
Data   -   Aug 21, 2020 Google to start paying for news in Brazil and Germany
Google News

Google is now licencing the news from 10 newspapers in Germany and Brazil. The newspapers are ZEIT ONLINE, Der Spiegel, Tagesspiegel, Frankfurter Allgemeine Zeitung, Ippen Media Group and Rheinische Post in Germany and Estado de Minas, A Gazeta, Correio Braziliense and UOL in Brazil. “Collaborating with Google on this new

by Luis Rijo
Data   -   Aug 21, 2020 Google to introduce support for Google Analytics goals on Custom Bidding scripts in DV360
DV360

Advertisers can now export the Google Analytics goals to the DV360 advertiser to use on Custom Bidding.

by Luis Rijo
Data   -   Aug 21, 2020 Google introduces attribution models based on viewable impressions in DV360
DV360

Advertisers to be able to remove view-through conversions attributed to non-viewable impressions.

by Luis Rijo
Your link has expired. Please request a new one.
Your link has expired. Please request a new one.
Your link has expired. Please request a new one.
Great! You've successfully signed up.
Great! You've successfully signed up.
Welcome back! You've successfully signed in.
Success! You now have access to additional content.