Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

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Data - Nov 02, 2025 EU's cloud sovereignty plan gives more points to efficiency than independence

Commission's scoring system weights supply chain 20% and legal jurisdiction 10%, letting US providers win contracts despite foreign government access.

by Luis Rijo

Data - Nov 02, 2025 Uber launches platform-specific attention metric with Adelaide and Kantar

Uber Advertising announces the first custom attention model combining brand lift data with predictive attention measurement for ride and food delivery ads.

by Luis Rijo

Video - Nov 02, 2025 IAB pushes standardized conversion APIs to close CTV outcome gap

IAB releases guide showing Conversion APIs can bridge Connected TV's measurement gap with search and social. Two-thirds of advertisers improved ROAS after CAPI.

by Luis Rijo

Data - Nov 02, 2025 Bombora launches curated ecosystem audiences with premier B2B partners

Bombora debuts curated ecosystem audiences on October 30, 2025, partnering with Crunchbase, Definitive Healthcare, G2, and HG Insights for B2B targeting.

by Luis Rijo

AI - Nov 02, 2025 Cloudflare unveils registry format for bot and agent authentication

Illustration showing diverse bot faces representing automated agents requiring authentication and registry management.

Cloudflare introduces registry format enabling website operators to discover and validate cryptographic keys from bots and agents at scale, addressing authentication needs.

by Luis Rijo

Data - Nov 02, 2025 Microsoft Clarity enforces final cookie consent deadline starting now

Microsoft Clarity begins final enforcement of cookie consent requirements for European traffic on October 31, 2025, affecting analytics features.

by Luis Rijo

Data - Nov 01, 2025 AdRoll integrates HUMAN Security for fraud defense and viewability tracking

AdRoll announced integration with HUMAN Security on October 28, 2025, combining pre-bid fraud detection and viewability measurement for advertising campaigns.

by Luis Rijo

AI - Nov 01, 2025 HUMAN Security launches open-source MCP server for AI threat analysis

HUMAN Security released its MCP Server on July 24, 2025, enabling AI assistants to query threat intelligence through conversational interfaces.

by Luis Rijo

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