Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data Featured

Google updates Privacy Sandbox experiment guidance to address Invalid Traffic

The Privacy Sandbox team at Google yesterday announced an update to its guidance for addressing potential invalid traffic in experiments conducted within the Privacy Sandbox initiative.

Data Featured

Nielsen Report: Asian American audiences embrace streaming and mobile content

The report, titled Reaching Asian American Audiences: Understanding Asian Influence and Media Consumption, was released today, coinciding with the start of Asian Pacific American Heritage Month.

Data

Similarweb unveils SAM, an AI sales assistant powered by digital data

SAM is an AI-powered sales assistant designed to integrate with existing workflows and empower salespeople with data-driven insights to improve lead generation and deal closing.

Data Featured

Google EU user consent policy now applies to Switzerland

Google this week announced an expansion of its EU User Consent Policy to include users in Switzerland. This policy outlines specific requirements for obtaining user consent regarding data collection and ad personalization.

Data Featured

Google Ads unveils audience demographic insights for Performance Max campaigns

Marketers running Performance Max campaigns gained a valuable tool this month, with the introduction of audience demographics within asset audience insights.

Display Featured

Microsoft Advertising expands Chat Ads API reach with Direqt partnership

This collaboration expands the reach of Microsoft's Chat Ads API, a solution enabling publishers to monetize their chat experiences through advertising.

Data

Axel Springer and Microsoft deepen partnership in AI, Content, and Cloud Services

Axel Springer and Microsoft this week announced an expansion of their existing partnership. This multi-faceted collaboration strengthens their ties in advertising, artificial intelligence (AI), content creation, and cloud computing.

Data

Google AdSense updates Privacy & Messaging User Consent Revocation process

Google today announced updates to its Privacy & messaging user consent process within Google AdSense, reflecting the evolving landscape of user privacy expectations in Europe. These changes aim to enhance user transparency and control over their data.

Data

Australians embrace travel despite economic pressures: Nielsen report reveals top trends

A recent report by Nielsen Consumer & Media View (CMV) paints a positive picture of the Australian travel industry, indicating a strong consumer appetite for travel despite economic concerns.

Data Featured

Large Language Model sparks privacy concerns in the EU

The complaint centers on concerns regarding the model's potential to generate inaccurate information about individuals and OpenAI's apparent inability to address these inaccuracies.

DOOH Featured

Vistar Media acquires ADstruc

Vistar Media this week announced the acquisition of ADstruc, a software solution for traditional OOH planning and buying, from PJX Media. This move strengthens Vistar's offerings within the OOH industry.

Data Featured

Marin Software unveils AI-powered Anomaly Detector for performance marketing optimization

Marin Software yesterday announced the launch of its Anomaly Detector. This tool leverages OpenAI technology to automatically identify and explain unexpected results within performance marketing campaigns across various platforms.

Data

Kantar earns recognition as TikTok Measurement Partner for Brand Lift Studies

Kantar this month been named a TikTok Measurement Partner for Brand Lift studies. This designation signifies Kantar's expertise in evaluating the impact of advertising campaigns on the TikTok platform.

Data Featured

Google Ads Introduces IP address exclusions in Performance Max campaigns

Google Ads yesterday unveiled a new feature designed to provide marketers with greater control over ad delivery within Performance Max campaigns. IP address exclusions allow marketers to block specific IP addresses or network ranges from seeing their ads.

Data Featured

Display & Video 360: Audience profile analysis deprecation announced

Google this week announced the upcoming removal of the Audience Profile Analysis feature within Display & Video 360 (DV360).

Data Featured

Apple announces updated App Store Privacy requirements for developers

Apple announced last week upcoming changes to the App Store review process, with a focus on increased transparency and user privacy for third-party app developers.

Search Featured

Pichai discusses AI Strategy and Search Innovation on Q1 earnings call

A core focus of the discussion revolved around Google's approach to artificial intelligence (AI) and its integration into Search.

Data Featured

Study: Generative AI poised to accelerate economic growth, create new jobs

Released on April 25, 2024, the report highlights the potential of this technology to act as a powerful economic driver.

Data

FTC strengthens health data protections with updated breach notification rule

The Federal Trade Commission (FTC) this week announced a significant update to the Health Breach Notification Rule (HBNR). This update aims to strengthen protections for consumers' health data in the digital age.

Data

DeepL launches AI writing assistant, DeepL Write Pro, for businesses

This marks a significant development for DeepL, as it represents their first product built on their own Large Language Model (LLM) technology.

Data

Salesforce unveils AI-Powered tools to help banks resolve transaction disputes faster

These capabilities, built on the Einstein 1 Platform, integrate with Salesforce Financial Services Cloud to leverage customer data and automate manual tasks, aiming to improve efficiency and customer satisfaction.

Data Featured

IAB wins legal challenge against FTC's proposed online subscription rules

The IAB argued that the FTC's proposed changes to the "Negative Options Rule" would harm both businesses and consumers.

Data

Common reporting mistake in GA4 and How to Fix It

The issue centers around how referrer data is handled within GA4 for marketing channel performance.

DOOH Featured

JCDecaux's Metro Audience Measurement gains validation from Ipsos

JCDecaux SA this week announced Ipsos, a renowned market research firm, has validated its global metro audience measurement system, "Metro Audience Metrix" (MAM).

Data Featured

Google Analytics 4: enhanced user data import for audience targeting

Google this week updated user data import functionality for Google Analytics 4 (GA4) audiences. This update allows data imported via user data import to be immediately utilized as criteria for existing GA4 audiences.