Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

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Data - Oct 25, 2025 IAB Tech Lab opens comment period for privacy framework updates

IAB Tech Lab launched public comment on Global Privacy Protocol and Data Deletion Request Framework updates through December 1, adding four U.S. states.

by Luis Rijo

Data - Oct 25, 2025 LG Ad Solutions integrates ACR data with Databricks Marketplace

LG Ad Solutions launches Program Views dataset on Databricks Marketplace, providing 33M+ opted-in Smart TV viewership data through Delta Sharing infrastructure.

by Luis Rijo

Data - Oct 25, 2025 Microsoft Clarity adds city and state metrics to dashboard cards

Microsoft Clarity dashboard showing city-level traffic data with session counts for global locations

Microsoft Clarity launched city and state analytics on dashboard cards October 22, enabling regional traffic analysis without filter navigation for local businesses.

by Luis Rijo

Data - Oct 24, 2025 Marketing measurement confidence stalls despite data growth

Marketing mix modeling leads investment plans at 46.9%, followed by incrementality testing at 36.2%.

Over half of marketers report unchanged confidence in measurement accuracy year-over-year, with 60% facing internal skepticism that puts budgets at risk.

by Luis Rijo

Data - Oct 23, 2025 AWS launches dedicated network for real-time ad bidding workloads

Real-time bidding infrastructure with digital ad exchanges processing programmatic transactions

AWS announces RTB Fabric on October 23, 2025, offering single-digit millisecond latency and 80% cost savings for advertising technology companies processing RTB transactions.

by Luis Rijo

Data - Oct 23, 2025 LiveRamp enables retail media networks to measure Meta campaign performance

LiveRamp announced expanded measurement capabilities on October 23, 2025, allowing retail media networks to analyze Meta advertising through its Clean Room platform.

by Luis Rijo

Data - Oct 23, 2025 Prebid clarifies transaction ID policy after industry confusion

Prebid.org issued statement on October 23, 2025, addressing confusion around Transaction ID updates in Prebid.js version 10.9 while offering publishers flexibility.

by Luis Rijo

Data - Oct 23, 2025 Meta tests GA4 integration for cross-platform tracking in ads

Meta Ads interface showing Google Analytics 4 integration option for third-party reporting setup.

Meta introduces third-party reporting tools option at ad level, connecting Meta Ads directly to Google Analytics 4 for measuring website and shop actions.

by Luis Rijo

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