Data - PPC Land (Page 32)

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Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Salesforce data import in GA4

Google Analytics 4 adds Salesforce integration for direct data import

Google Analytics 4 (GA4) today announced a new integration with Salesforce, allowing the direct import of offline event data from the popular CRM platform.

Learn JavaScript

Google launches a new Learn JavaScript course for aspiring web developers

Web.dev, an online resource for web development, has expanded its offerings with a comprehensive new course titled Learn JavaScript. Authored by acclaimed web developer Mat Marquis, the course promises a deep dive into the fundamentals of modern JavaScript.

FTC cracks down on Impersonation Scams with new regulation

FTC cracks down on Impersonation Scams with new regulation

A new Trade Regulation Rule on Impersonation of Government and Businesses goes into effect this month, aiming to protect both consumers and businesses from these costly scams.

New competition rules: Google warns of trade-offs for consumers and businesses

New competition rules: Google warns of trade-offs for consumers and businesses

While these laws generally aim to increase competitiveness within the tech sector, Google believes they can come with significant trade-offs that may end up hurting the very consumers and businesses they are designed to protect.

Google Cloud's BigQuery adds Differential Privacy for stronger data analysis security

Google Cloud's BigQuery adds Differential Privacy for stronger data analysis security

Google Cloud this week announced the general availability of differential privacy for its BigQuery data warehouse platform. Differential privacy is a sophisticated method for anonymizing data.

Apple's WWDC24 kicks off June 10th

Starting June 10th and running through the 14th, the event promises exciting revelations for developers and Apple enthusiasts alike.

Experian to acquire illion, strengthening presence in Australia and New Zealand credit market

Experian this week announced the signing of an agreement to acquire illion, a top consumer and commercial credit bureau operating in Australia and New Zealand. This move significantly bolsters Experian's position within this economically vital region.

DV360 linking recommendation

Google Analytics introduces new linking recommendation for DV360 advertisers

GA4 will now proactively suggest linking unlinked DV360 advertisers to their corresponding Google Analytics accounts.

YouTube new features for live streamers: Analytics and HDR Streaming

YouTube new features for live streamers: Analytics and HDR Streaming

This week on Creator Insider, YouTube announced 3 new features for live streamers: live stream reaction analytics, impressions by new and returning viewers, and the ability to live stream in HDR.

Gracenote simplifies U.S. FAST channel launch with expanded program

Nielsen's content data business unit, Gracenote, today announced the U.S. expansion of its FAST Program, designed to ease the launch process for new free ad-supported streaming TV (FAST) channels.

Microsoft Advertising auto-enables Click ID for improved conversion tracking

Microsoft Advertising yesterday announced it is streamlining conversion tracking efforts for advertisers by automatically enabling Microsoft Click ID (MSCLKID) on eligible accounts.

Google to deprecate legacy Search Ads 360 Connector in Looker Studio

Google today announced the upcoming deprecation of the legacy Search Ads 360 connector used in conjunction with Looker Studio.

FTC: Impersonation rule goes into effect today

The Federal Trade Commission (FTC) today announced that its new rule on government and business impersonation goes into effect, strengthening protections for consumers.

Google Ads Transparency Center

A Deep Dive into the Google Ads Transparency Center

Google launched Ads Transparency Center (ATC) in 2019. The ATC provides a window into the often-opaque world of online advertising.

Every advertiser in EEA needs a Consent Management Platform (CMP)

Every advertiser in EEA needs a Consent Management Platform (CMP)

Website owners operating in the European Economic Area (EEA) must adhere to the EU user consent policy.

What are Custom Affinity and Custom Intent audiences?

What are Custom Affinity and Custom Intent audiences?

Custom list targeting is a tool within Google's DV360 and Google Ads (as custom segments) offering a refined approach by empowering marketers to pinpoint specific audiences. This capability includes both Custom Affinity and Custom Intent audiences.

Conversions are now called key events

Google Analytics update simplifies reporting and aligns conversion measurement

Conversions are now called key events. Google says it has updated the terminology to simplify conversion measurement and reporting across Google platforms.

Looker Studio expands reporting capabilities with new Search Ads 360 label fields

Looker Studio, Google's powerful data visualization platform, has enhanced its New Search Ads 360 connector with the inclusion of 2 new label fields.

DV360 to discontinue support for SDF v5.5

Google this week announced it will be discontinuing support for Structured Data Files (SDF) v5.5, a tool used for managing advertising data, on October 3, 2024. Users will need to move to the most recent version, SDF v7, by the sunset date to maintain functionality.

ID5 and Adobe partner to power privacy-first audience engagement in a cookieless world

ID5 today announced a strategic integration with Adobe Advertising. This partnership empowers marketers to target relevant audiences and accurately measure campaign success - all without relying on traditional third-party cookies.

U.S. Copyright Office to announce major updates on AI and copyright

U.S. Copyright Office to announce major updates on AI and copyright

The U.S. Copyright Office has released significant new developments in its ongoing study of the relationship between copyright law and artificial intelligence (AI).

Adobe and Microsoft integrate Generative AI into Microsoft 365

Adobe and Microsoft integrate Generative AI into Microsoft 365, supercharging marketing workflows

Unveiled at Adobe Summit, the world's largest digital experience conference, this collaboration integrates Adobe Experience Cloud workflows and insights with Microsoft Copilot for Microsoft 365.

Google Chrome optimized for arm-compatible Windows PCs now available

Google today announced the rollout of a fully optimized version of its popular Chrome browser for Windows PCs powered by Arm-based Snapdragon processors. This new release promises significant speed and performance improvements for users of Arm-compatible Windows devices.

iSpot and Comcast’s AudienceXpress

iSpot and Comcast’s AudienceXpress announce new Data Collaborations

iSpot this week announced a collaboration with Comcast's AudienceXpress. The partnership is focused on driving innovation within cross-platform TV advertising.