Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data Featured

Cloudflare introduces a feature to block AI Scrapers and Crawlers

Publishers can now block artificial intelligence (AI) bots, crawlers, and scrapers from scraping the website content and training large language models (LLM) to recreate it without permission.

Data

Google Translate adds support for 110 new languages

Google Translate expanded its reach to millions by adding support for 110 new languages, including major world languages, minority languages, and revitalized languages.

Data Featured

Nielsen brings deduplicated YouTube CTV measurement to the UK

Nielsen launched deduplicated YouTube CTV campaign measurement in the UK, allowing advertisers to track audience reach and ad frequency across devices.

Data

IAS expands measurement solutions for Microsoft Advertising Network

Integral Ad Science (IAS) expanded its measurement solutions for the Microsoft Advertising Network, offering verification and deeper insights into campaign quality for advertisers.

Data

Google expands AI Tools for Students and Teachers

Google Workspace for Education gets a major AI upgrade with features like a safer Gemini for students, personalized learning with LearnLM, and enhanced Chromebook Plus devices.

Data

Apple updates iOS and iPadOS to comply with EU Digital Markets Act

Apple updated iOS and iPadOS to comply with the EU's Digital Markets Act, allowing alternative app stores, payments, and browsers in the EU.

Social

Meta AI Arrives in India

Meta AI promises to be a versatile companion for Indian users. The announcement highlights a range of functionalities designed to streamline tasks, spark creativity, and enhance information discovery, all within the familiar interfaces of Meta's core apps.

Data

India makes strides in combating Ad Fraud: DV reports 36% reduction

The report analyses media quality and performance trends from more than one trillion impressions from over 2,000 brands across APAC, EMEA, LATAM, and North America.

Video Featured

Google Ads introduces Cross-Media Reach measurement

Google yesterday launched a new tool in Google Ads called Cross-Media Reach Measurement that helps advertisers understand how many people saw their video ads and how often across YouTube and traditional TV (in some regions).

Data

Signal IQ: Amazon's response for cookieless future

As cookies disappear, Amazon Ads offers solutions for a privacy-focused future. Ad Relevance targets ads using browsing behavior & AI, while Signal IQ helps publishers measure ad identifier performance.

Data Featured

IVT: LinkedIn Ads integrates HUMAN

HUMAN has identified less than 1% of impressions on LinkedIn and its publisher network (including CTV) as invalid traffic.

Data

GA4: sending reports with schedule email and recipient lists

Updated Functionality for Distributing Reports to Teams

Video

YouTube for iOS to ask users for permission to track activity for personalized ads

Changes Align with Apple's App Tracking Transparency (ATT) Policy, launched in 2021.

Video Featured

Cloudflare Stream introduces automatic captions powered by AI

Effortless caption generation for on-demand videos and live stream recordings.

Data

Shailin Dhar examines Ad Fraud Research

He explores the mechanics, economics, and processes behind opaque practices within the media, technology, and telecommunications sectors.

Data

MFA Sites: Understanding the problem and protecting your ad spend

These websites prioritize ad revenue over user experience, often employing low-quality content and intrusive advertising tactics.

Data

Amazon invests 10 billion euros in Germany

Amazon yesterday announced a significant investment of 10 billion euros in Germany to further expand its logistics network and cloud infrastructure in the country.

Data Featured

Mozilla acquires Anonym to revolutionize privacy-preserving advertising

Mozilla this week announced the acquisition of Anonym, a company pioneering privacy-preserving advertising technologies.

Data Featured

Teads launches Carbon Reduction program to help advertisers minimize campaign emissions

As the advertising industry grapples with evaluating greenhouse gas emissions from digital campaigns, Teads, a global media platform, announced a new Carbon Reduction Program at Cannes Lions.

Data Featured

Microsoft Clarity and HubSpot now integrated

Microsoft Clarity yesterday announced the integration of its session recording software with HubSpot, a popular customer relationship management (CRM) platform.

Data Featured

GA4 Update: View remarketing audience sizes directly in GA

Advertisers can now see the number of users who are eligible for remarketing and ads personalization directly in GA4

Data Featured

Oracle to shut down advertising products and services by September 2024

Oracle Corporation this week announced the end-of-life (EOL) of its Advertising products and services.

Data

Apple updates App Store Age Ratings in Australia and South Korea

Apple today announced upcoming changes to the App Store age rating system in Australia and South Korea.

Data

DoubleVerify launches Transparency Center to boost industry education

DoubleVerify (DV) today announced the launch of the DV Transparency Center. This initiative aims to enhance industry understanding and trust in digital ad verification by offering educational resources and addressing key topics within the advertising ecosystem.

Data

Meta opens Threads API to all developers

This API allows developers to integrate Threads functionality into their own applications, potentially enabling new features and use cases for the ephemeral messaging platform.