Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Display

Temu, Hims, Lisa AI Top Similarweb's Apps 100 Ranking

This list highlights the fastest-growing mobile apps in the US, measured by estimated average monthly active users (MAU).

Data

DoubleVerify expands Brand Safety Controls with tiered "Made for Advertising" categories

DoubleVerify (DV) today announced the launch of tiered brand suitability categories for "Made for Advertising" (MFA) content. MFA content, while not inherently fraudulent, is specifically designed to display ads rather than organic content.

Data

Google Analytics unveils "Trend Change Detection" tool

Google Analytics today rolled out a new feature today called "Trend Change Detection," designed to help businesses identify subtle but significant shifts in their data over time.

Video

Freevee Advertisers gain transparency with New Content Genre and Rating Reporting

Advertisers can now access downloadable reports detailing the Content Genre and Content Rating where their ad impressions were delivered.

Data

Level Up Your Marketing Game: 14 AI Courses to Master the Future

Artificial intelligence (AI) is rapidly transforming the marketing landscape. To remain competitive, upskilling in this transformative technology is crucial. This curated list presents 14 AI courses designed to empower marketers.

Data Featured

IAB Tech Lab releases In-Depth Analysis of Google's Privacy Sandbox

The IAB Tech Lab last week released a comprehensive analysis of Google's Privacy Sandbox, raising concerns about its readiness for industry-wide adoption.

Data

Google launches €10 Million AI Fund in Europe

According to Google, this fund aims to equip European workers, particularly those most vulnerable to workforce transitions due to AI, with the essential skills and knowledge to thrive in the evolving job market.

Data

Mozilla Monitor Plus: New paid service offers automatic data removal and continuous monitoring

Monitor Plus provides automatic data removal and continuous monitoring of exposed personal information on data broker sites.

Data

Nielsen Expands YouTube CTV Ads Measurement to 11 Countries

Nielsen this week announced a new partnership with Google to expand its Connected TV (CTV) measurement of YouTube ads to 11 new markets.

Data

Consumer Reviews: IAB makes a case against proposed FTC Rules at upcoming hearings

The Interactive Advertising Bureau (IAB) is doubling down on its opposition to the Federal Trade Commission's (FTC) proposed rules for consumer reviews and online subscriptions, arguing they could stifle legitimate speech and harm businesses.

Data

LiveRamp enthusiastic about the potential of Google's PAIR initiative

LiveRamp is enthusiastic about the potential of Google's PAIR initiative as the industry navigates the cookieless future.

Data

LiveRamp announces Solid Q3 Results, exceeding expectations

LiveRamp this week reported Q3 results and future outlook point to a strong position in the data collaboration market. Revenue: Up 10% YoY to $174 million, exceeding analyst estimates.

Data

Google Analytics 360 Event Parameter Limit increased for Mobile Apps

Marketing professionals leveraging Google Analytics 360 for mobile app insights now benefit from an increase in event parameter value length.

Data

GA4 launch Subproperties and Roll-up Properties integration with Search Ads 360 and Display & Video 360

Google Analytics this week expanded the data accessibility for Google Marketing Platform users, enabling the linking of subproperties and roll-up properties with Search Ads 360 and Display & Video 360.

Data

Google Analytics expands Traffic Source Data with Manual Dimensions

Google Analytics yesterday introduced 8 new platform-agnostic traffic source dimensions, offering granular insights into user behavior across paid and organic campaigns, regardless of media source.

Data

AdMob Report Revamp: Hourly Data, CSV Exports, and Custom Comparisons

AdMob is introducing several enhancements to its reporting suite, designed to provide publishers with more granular data, flexible comparison options, and expanded export capabilities.

Data

Google Ad Manager upgrades Reach Reporting with improved calculations and flexibility

Previously, the Reach report might have displayed "-" in certain instances where data was limited. This frustratingly left publishers without valuable information. Well, say goodbye to those dashes!

Data

Google Ad Manager unveils deeper auction insights in data transfer

Google Ad Manager last month dropped a significant update in their January 29th release, offering transparency into auction dynamics through enhanced Data Transfer functionalities.

Data

Google unveils Gemini

Google today announced the evolution of Bard, its AI platform, into Gemini. This exciting update brings several key changes designed to empower marketers with the latest advancements in Google AI.

Data

Valentine's Day projected to break spending records

The report predicts total spending on significant others to reach a record-breaking $14.2 billion, marking a significant shift from last year's focus on celebrating various relationships.

Social

LinkedIn launches a Media Planning API

LinkedIn today announced the launch of a Media Planning API, aiming to empower B2B agencies with deeper audience insights and campaign optimization tools.

Social

IAS expands Brand Safety net to Facebook and Instagram

Integral Ad Science (IAS) today announced the expansion of its Brand Safety and Suitability Measurement to Facebook and Instagram.

Data

OpenX unveils Cookieless Deal Library, simplifying ad targeting in a post-cookie world

OpenX, a omnichannel supply-side platform (SSP), announced this week the launch of its Cookieless Deal Library, a solution designed to help advertisers navigate the evolving programmatic landscape without relying on third-party cookies.

Data

Pinpoint gets AI upgrade to understand key points in documents and organize data

Pinpoint, a tool designed specifically for journalists, is receiving an AI-powered upgrade. Reporters can now query documents to quickly grasp key points, saving valuable time during research.

Data

Nielsen to expand its National TV out-of-home (OOH) panel

Nielsen announced an expansion of its National TV out-of-home (OOH) panel. This initiative aims to capture out-of-home viewing habits across all U.S. TV households, marking a major step towards comprehensive viewership measurement.