Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data

Google Universal Analytics 360 Sunset Timeline

Google this month announced changes regarding its Universal Analytics 360 platform providing a Universal Analytics 360 (UA360) Sunset Timeline.

Data

Unlock B2B Marketing Success with LinkedIn's Newsletter Recommendations

Despite the rise and fall of newsletter popularity, B2B marketers can still leverage this traditional marketing tool to reach their target audience and achieve their objectives. Tequia Burt, Editor in Chief, LinkedIn Collective & LinkedIn Ads Blog, wrote this week how.

Data

Demystifying CRM: A Comprehensive Overview of Customer Relationship Management

CRM is an essential tool for marketing professionals in today's competitive landscape. It helps them build stronger customer relationships, gain actionable insights, automate marketing tasks, and measure the effectiveness of their campaigns.

Data

How to avoid Unassigned Traffic in GA4

Many marketers continue to disregard these guidelines, resulting in an abundance of "unassigned traffic" in their GA4 reports.

Video

VideoPoet AI: The future of video creation is here

Unlike existing diffusion-based models, VideoPoet leverages the power of large language models (LLMs) to integrate multiple video generation capabilities within a single model, unlocking a new frontier in video creation.

Data

Account-based marketing (ABM)

Account-based marketing (ABM) is a strategic approach to business marketing that focuses on building personalized relationships with a select group of high-value accounts.

Data

Microsoft Clarity Dashboard gets a Personalized Touch

Microsoft Clarity this week introduced new customizable features: Drag and drop to rearrange cards on the dashboard; Hide cards to remove them temporarily from view; Choose which tab to display by default for cards with multiple tabs.

Data

The FTC proposes new changes to COPPA Rule

The Federal Trade Commission (FTC) today proposed new changes to the Children's Online Privacy Protection Rule (COPPA Rule) that would place new restrictions on the use and disclosure of children’s personal information.

Data

DoubleVerify launches a Global Attention Benchmark Report

DoubleVerify (DV) yesterday released its first-ever global attention benchmark report, providing marketers with insights into how effectively ads capture viewer attention across different industries and regions.

Data

Google settles US Play Store Anti-Trust Lawsuit

Google this week announced it reached a settlement with a group of state attorneys general and a federal district court judge who had alleged that the company had violated antitrust laws in its operation of the Google Play Store.

Data

Insights from Japan's Sports Fan Base

Nielsen Sports' latest Fan Insight Report, released this month, unveils the dynamic landscape of Japanese sports fandom, shedding light on the preferences, trends, and demographics of the nation's avid sports enthusiasts.

Data

Google Analytics 4 integration with AdSense now available

Google this week made it possible to link your Google Analytics 4 (GA4) properties with AdSense accounts. This integration provides an opportunity for small publishers to gain deeper insights into their ad performance and optimize their revenue strategies.

Data

FTC staff report highlights concerns about Generative AI's impact on creative fields

The Federal Trade Commission (FTC) this week released a new report detailing key takeaways from an October 2023 public virtual roundtable that examined the impact of generative artificial intelligence (AI) on creative fields.

Data

Salesforce Data Cloud integrations with Google and LinkedIn

Salesforce this week announced new integrations between its Data Cloud and Google Display & Video 360 (DV360) and LinkedIn.

Data

10 Books to Make Marketing Great Again

Alexandra Rynne, Award-Winning Content Strategy Lead @ LinkedIn Ads, is sharing her top 10 book recommendations for marketers.

Data

Apple introduces Contingent Pricing for App Store Subscriptions

Developers Can Now Offer Discounted Subscriptions Based on Subscribers' Active Subscriptions.

Data

Chrome new Tracking Protection

Chrome this week announced Tracking Protection, a new feature that limits cross-site tracking and marks a significant milestone in the company's plan to phase out third-party cookies by the second half of 2024.

Data

Teads Ad Manager integrates Scope3

Teads this week announced the launch of a tool that measures the carbon emissions associated with digital advertising campaigns. The tool is available in Teads Ad Manager and it is powered by Scope3.

Data

YOC integrates ID5

YOC, a technology platform for high-impact advertising, this week announced a partnership with ID5, an identity provider for digital advertising.

Data

Google Analytics 4 to integrate Protected Audience API and enhanced conversions

Google Analytics 4, the latest generation of Google's analytics platform, this month announced the upcoming integration of the Chrome Privacy Sandbox's Protected Audience API, enabling marketers to continue reaching their audiences while safeguarding user privacy.

Data

Google updates Consent Mode with Two New Parameters

The update includes two new parameters, which will give website owners more flexibility in how they manage user consent.

Data

DoubleVerify expands Brand Safety and Suitability measurement to YouTube Shorts

DoubleVerify (DV), a leading global software platform for digital media measurement, data and analytics, announced today that it is expanding its brand safety and suitability measurement capabilities to include YouTube Shorts.

Data

Global internet traffic soars

Cloudflare today published its fourth annual Year in Review, offering insights into global Internet trends, security challenges, and the most popular Internet services in 2023.

Data

Safari 17.2 adds Blob Partitioning to Protect Privacy

Apple today released Safari 17.2, which includes a new feature called blob partitioning. This feature helps to protect user privacy by preventing websites from tracking users across different websites.

Data

Apple announces upcoming requirements for 3rd party SDKs to enhance user privacy

These requirements, which will take effect in spring 2024, will apply to a list of commonly used SDKs on the App Store and will mandate the inclusion of privacy manifests and signatures for those SDKs.