Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

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Data - Sep 28, 2025 LinkedIn launches company intelligence API for B2B attribution tracking

LinkedIn Company Intelligence API launch announcement for B2B attribution tracking partnerships

LinkedIn introduces company intelligence API on September 23, 2025, enabling B2B marketers to track entire organizations through attribution partners with 287% increase in companies reached.

by Luis Rijo

Data - Sep 28, 2025 Economics report demands urgent investment in journalism

Nobel laureates warn of "information Armageddon" threatening democracy and economic stability worldwide.

Nobel laureates warn media collapse threatens democracy and economic stability as platforms capture value from news producers.

by Luis Rijo

Data - Sep 27, 2025 Airbnb unveils advanced lifetime value framework to measure listing performance

Airbnb's three-tier lifetime value framework: baseline, incremental, and marketing-induced LTV metrics

Airbnb announced March 26, 2025, a sophisticated approach to calculating listing lifetime value that incorporates cannibalization effects and marketing interventions, setting new standards for platform measurement.

by Luis Rijo

Data - Sep 27, 2025 IAS acquired by Novacap for $1.9 billion in all-cash deal

Novacap and IAS logos on dark gradient background announcing $1.9 billion acquisition deal September 2025.

Integral Ad Science agrees to $1.9 billion all-cash acquisition by Novacap at $10.30 per share, representing 22% premium, with transaction expected to close by end of 2025.

by Luis Rijo

Data - Sep 27, 2025 Expert calls for structured DMA cooperation to prevent market fragmentation

European map with magnifying glass examining DMA regulatory documents and digital connections. AI generated. (98 characters)

Submission warns of regulatory gaps and recommends strengthened enforcement coordination across EU member states.

by Luis Rijo

Data - Sep 27, 2025 Study reveals which business terms confuse UK workers most in 2025

Research shows "stakeholder" is searched 163,800 times annually as professionals seek clarity on corporate jargon while Inverness emerges as least business-literate city.

by Luis Rijo

Search - Sep 27, 2025 Google challenges Digital Markets Act enforcement amid consultation closure

Google DMA compliance data: 2 years, 3,000+ engineers, 40+ Article 6(5) solutions, 300+ meetings

European Commission closes Digital Markets Act consultation on September 24, 2025 as Google cites €114 billion European business losses and degraded services in official response document.

by Luis Rijo

AI - Sep 27, 2025 Inoreader launches enhanced podcast features with AI-powered transcripts

AI-powered transcript extraction and topic navigation interface for YouTube science content in Inoreader platform.

Inoreader introduces new audio player, instant transcripts, topic extraction, and article generation for podcasts and YouTube videos on September 1, 2025.

by Luis Rijo

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