Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data

10 Books to Make Marketing Great Again

Alexandra Rynne, Award-Winning Content Strategy Lead @ LinkedIn Ads, is sharing her top 10 book recommendations for marketers.

Data

Apple introduces Contingent Pricing for App Store Subscriptions

Developers Can Now Offer Discounted Subscriptions Based on Subscribers' Active Subscriptions.

Data

Chrome new Tracking Protection

Chrome this week announced Tracking Protection, a new feature that limits cross-site tracking and marks a significant milestone in the company's plan to phase out third-party cookies by the second half of 2024.

Data

Teads Ad Manager integrates Scope3

Teads this week announced the launch of a tool that measures the carbon emissions associated with digital advertising campaigns. The tool is available in Teads Ad Manager and it is powered by Scope3.

Data

YOC integrates ID5

YOC, a technology platform for high-impact advertising, this week announced a partnership with ID5, an identity provider for digital advertising.

Data

Google Analytics 4 to integrate Protected Audience API and enhanced conversions

Google Analytics 4, the latest generation of Google's analytics platform, this month announced the upcoming integration of the Chrome Privacy Sandbox's Protected Audience API, enabling marketers to continue reaching their audiences while safeguarding user privacy.

Data

Google updates Consent Mode with Two New Parameters

The update includes two new parameters, which will give website owners more flexibility in how they manage user consent.

Data

DoubleVerify expands Brand Safety and Suitability measurement to YouTube Shorts

DoubleVerify (DV), a leading global software platform for digital media measurement, data and analytics, announced today that it is expanding its brand safety and suitability measurement capabilities to include YouTube Shorts.

Data

Global internet traffic soars

Cloudflare today published its fourth annual Year in Review, offering insights into global Internet trends, security challenges, and the most popular Internet services in 2023.

Data

Safari 17.2 adds Blob Partitioning to Protect Privacy

Apple today released Safari 17.2, which includes a new feature called blob partitioning. This feature helps to protect user privacy by preventing websites from tracking users across different websites.

Data

Apple announces upcoming requirements for 3rd party SDKs to enhance user privacy

These requirements, which will take effect in spring 2024, will apply to a list of commonly used SDKs on the App Store and will mandate the inclusion of privacy manifests and signatures for those SDKs.

Data

Google Analytics 4 adds 360 ad platforms reports

Google Analytics 4 this week announced the addition of three new reports that will enable users to analyze data from Campaign Manager 360, Display & Video 360, and Search Ads 360.

Data

Google Analytics updates Preset Date Ranges in Explore

Google Analytics this week announced an update to its Explore feature that changes the way preset date ranges are handled.

Data

Google Analytics introduces Warning System for properties with high event volume

Google Analytics this week announced the introduction of a new warning system to alert owners of large properties that are approaching the event collection limits.

Display

Private State Token API

The Private State Token API is a technology that allows Google to verify that a user has not given consent for the use of their personal data for ad personalization. This API is used by Google to serve Limited Ads.

Data

Google Gemini AI

Google today introduced Gemini, its most capable and general AI model yet. Gemini is multimodal, meaning it can understand and reason about different types of information, including text, code, audio, image, and video.

Data

Google Analytics 4 introduces new dimensions in audience builder

Google Analytics 4 (GA4) yesterday announced the introduction of new dimensions to its audience builder, segment builder, custom reports builder, and Data API

Data

ANA Programmatic Media Study Reveals Transparency Challenges in Digital Advertising

The Trustworthy Accountability Group (TAG), a global certification program dedicated to enhancing safety and transparency in digital advertising, has unveiled the conclusive findings of the ANA Programmatic Media Supply Chain Transparency Report today.

Data

Google Ads Settings

Google Ads Settings (adsettings) is a tool that allows users to control the ads they see on Google and other Google-owned properties. Users can use Ads Settings to turn off ad personalization, select interest categories, and manage their ad activity.

Data

Instagram: Gen Z in India to Drive Culture in 2024

Indian Gen Z are more career-oriented, have a stronger focus on their personal growth and development, and are more interested in DIY and thrifting than their global peers.

Data

Research Paper: Google Improves Privacy-Preserving Ad Measurement

Google published a research paper on their blog post, describing how to significantly improve the accuracy of privacy-preserving ad measurement.

Data

GA4 Audience exports to GAM now Support Publisher Provided Identifiers (PPID)

Google yesterday announced Google Analytics 4 audiences can now be used for first-party segments in Google Ad Manager using Publisher Provided Identifiers (PPIDs).

Data

FTC to Host Virtual Hearing on proposed "Click to Cancel" rulemaking

These amendments include a "click to cancel" provision that would require businesses to make it as easy for consumers to cancel their subscriptions as it was to sign up for them.

Data

IAB Tech Lab releases specification for DSA Transparency

The IAB Tech Lab this week announced the release of a Minimum Viable Product (MVP) specification for DSA Transparency. The specification is designed to help Online Platforms comply with the Digital Services Act (DSA), which goes into effect on February 17, 2024.

Display

What are Demand Gen experiments?

Demand Gen experiments were introduced in Google Ads in October 2023. This feature allows advertisers to create A/B experiments for their Demand Gen campaigns, which can help them to improve the performance of their campaigns and achieve their business goals.