Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Social

HubSpot integrates TikTok Ads

HubSpot and TikTok this week announced a partnership to make community-based customer acquisition easier for B2B brands. The integration allows HubSpot customers to capture leads from TikTok directly in HubSpot's Smart CRM.

Data

Microsoft Audiences now available in Invest (Microsoft DSP)

Microsoft has launched a new Microsoft Audiences in Invest (Microsoft DSP - ex-AppNexus/Xandr). Microsoft Audiences enables advertisers to reach engaged Microsoft users with personalized ads.

Video

Nielsen to access ACR data footprint from LG

Nielsen this month announced that LG Ad Solutions will provide Nielsen with its ACR data for use in its national TV measurement service, giving Nielsen one of the largest ACR data footprint in the industry.

Data

Google Analytics 4 adds calculated metrics

Google Analytics 4 has received a new update that adds calculated metrics, a feature that allows users to create custom metrics by combining existing metrics with mathematical formulas.

Data

Specifications for implementing AdChoices and Consent Management Platforms

A coalition of privacy self-regulatory organizations today launched a uniform approach for brands and publishers to offer privacy controls on sites and apps through Consent Management Platforms (CMPs) and the AdChoices program.

Data

European telcos jump in to replace cookies

Last week the European Comission approved the creation of a joint venture by Deutsche Telekom, Orange, Telefónica, and Vodafone, to replace cookies and to solve the identity problem on the web and apps.

Data

GumGum launches a contextual certification program

GumGum last week launched a free Contextual Advertising Certification intended to educate media planners and buyers on contextual advertising and GumGum offerings.

Data

Google updates Google Analytics 4 search bar

Google yesterday updated Google Analytics 4 search bar, at the top of Google Analytics. The search bar at the top of GA4 now enables advertisers to find information about the current property or to navigate to other Google Analytics 4 property.

Data

Twitter launches the Marketing Calendar for the year 2023

Twitter this week launched the Marketing Calendar for the year 2023. Advertisers can find events in different locations for the current year.

Data

EDPB on the minimum thresholds for cookies banners

The European Data Protection Board (EDPB) last week released a report with minimum thresholds for the cookie / consent banners. EDPB issued the report in reaction to over 700 cookie banner complaints from noyb.

Data

Google to shut down Optimize in September

Google last week announced that Google Optimize will no longer be available after September 30, 2023. Google Optimize was created 5 years ago for free.

Data

Germany to limit Google's data sharing between services

Bundeskartellamt last month announced it has opened an administrative proceeding against Google, due to Google’s data processing terms across multiple Google services.

Data

Bid Manager API v1.1 sunset

Google last week reminded advertisers that Bid Manager (DBM) API v1.1 will sunset on February 28, 2023.

Data

FTC updates guidance on environmental marketing claims

The Federal Trade Commission last month opened up for public comment potential updates and changes to the Green Guides, for the use of environmental claims. Comments to be accepted until February 21.

Data

Cookies in Chrome capped to 400 days

Google last week announced it has introduced in Chrome a cap for the expiration of cookies to a maximum of 400 days, around 13 months, from the time the cookie was set.

Data

Google introduces new ecommerce dimensions and metrics in Google Analytics

Google yesterday announced the introduction of new ecommerce dimensions and metrics in GA4. Google Analytics now provides an item-scoped and event-scoped version of each ecommerce metric.

Data

Nielsen to release Nielsen ONE Ads this week market-wide

Nielsen ONE Ads will be available this Wednesday, January 11, market-wide, Nielsen last week announced.

Display

IAS partners with Gadsme bringing viewability and invalid traffic measurement to in-game ads

Integral Ad Science last month announced a partnership with Gadsme, a global in-game advertising platform designed for the gaming and eSports industries.

Data

The Trade Desk launches Galileo for first-party data matching

The Trade Desk yesterday announced Galileo, where advertisers are able to onboard and activate their first-party data, via CRM, CDP and clean room providers.

Video

Paramount EyeQ adopts Unified ID 2.0

Paramount yesterday announced the enablement of Unified ID 2.0 (UID2) to transact across a group of Paramount’s owned and operated streaming channels, including including Paramount+, and Pluto TV.

Display

DoubleVerify gains MRC accreditation for its Authentic Attention metrics

DoubleVerify yesterday announced it has received Media Rating Council (MRC) accreditation for its DV Authentic Attention® metrics, DV’s attention-based analytics and performance solution.

Social

Meta fined in €390 million because of behavioural advertising on contractual basis

The Irish Data Protection Commission (DPC) yesterday announced it has fined Meta in €390 million, for GDPR breaches.

Data

Yahoo taps AWS for its ad tech business

Amazon last month announced Yahoo will migrate all of its advertising technology workloads from its on-premises data centers to AWS.

Display

France’s data protection authority fines Apple due to non-consent IDFA usage in old iOS versions

France’s data protection authority CNIL today announced it has imposed a fine of 8 million euros on APPLE DISTRIBUTION INTERNATIONAL.

Data

Google rebrands Data Studio as Looker Studio limiting GA4 data usage

In November, one month after the announcement, advertisers got errors in the rebranded Looker Studio. Reports exceeding a data quota displayed a error message: “Exhausted concurrent requests quota.”