Data

Technical glitches in Google Analytics 4 service worker communication and BigQuery export estimations threaten data accuracy for marketing teams relying on precise measurement.

Hawk by Azerion and location intelligence platform Adsquare announce global expansion enabling omnichannel data solutions across new territories.

Amazon opens direct access to AMC analytics platform for sponsored ads users globally, eliminating traditional onboarding barriers through enhanced interface.

Draghi calls for radical simplification of privacy rules and halting high-risk AI regulations on September 16 to boost European competitiveness against China.

New guidelines address profiling restrictions, age verification, and advertising transparency obligations under dual regulatory framework.

Italian industry association outlines framework for measuring and reducing environmental impact of digital advertising campaigns.

TikTok jumped to number one among most scraped websites in 2025 as companies collect diverse content for AI training, with video platforms now representing 38% of all scraping activity.

Amazon Brand Lift measurement system extends to eighth global market as Mexican advertisers gain brand impact tracking capabilities through Amazon DSP campaigns.