The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Google Ads announces September 5 expansion of Web to App Connect to YouTube, Hotel, Performance Max and Demand Gen campaigns with unified reporting and tracking features.
Federal prosecutors charge three advertising executives with allegedly using circular transactions to inflate revenue reports by $25 million from 2021-2023.
Dutch court reduced administrative fine to €375 but upheld GDPR violations finding against village livestream operator who filmed public spaces without consent.
Roqad's acquisition of Zeotap-Data combines identity solutions with third-party audiences, bringing privacy-compliant scale to digital advertisers across key European markets.