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Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

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Data   -   Sep 07, 2025 Google expands Web to App Connect across YouTube, Performance Max campaigns
Google Ads unified conversion setup page showing web and app measurement configuration with bundled tracking options.

Google Ads announces September 5 expansion of Web to App Connect to YouTube, Hotel, Performance Max and Demand Gen campaigns with unified reporting and tracking features.

by Luis Rijo
Data   -   Sep 07, 2025 Red Sea cable cuts
Damaged submarine fiber optic cables underwater showing severed connections and light streams

Microsoft says submarine cable cuts in Red Sea cause increased network delays for Azure cloud services across Middle East routes.

by Luis Rijo
Data   -   Sep 06, 2025 Mobile advertising scheme masked $25 million revenue fraud
Near Intelligence MobileFuse round-tripping fraud scheme diagram showing circular money flow inflating revenue

Federal prosecutors charge three advertising executives with allegedly using circular transactions to inflate revenue reports by $25 million from 2021-2023.

by Luis Rijo
Video   -   Sep 05, 2025 Dutch court reduces fine in livestream surveillance ruling but upholds GDPR violations
Dutch village livestream surveillance cameras monitor public spaces raising GDPR privacy concerns

Dutch court reduced administrative fine to €375 but upheld GDPR violations finding against village livestream operator who filmed public spaces without consent.

by Luis Rijo
Data   -   Sep 05, 2025 Marketing data quality crisis reveals 45% of business decisions based on unreliable information
Marketing professional analyzing data quality issues on dashboard showing incomplete metrics with red warning indicators across multiple channels.

New research exposes widespread data accuracy problems as CMOs prioritize quality improvements over automation advances in competitive landscape.

by Luis Rijo
Data   -   Sep 05, 2025 Court clarifies personal data definition in pseudonymized transfers
Court of Justice hearing room during EDPS v SRB case on pseudonymized data protection rules

Ruling establishes recipient perspective matters when pseudonymized data cannot be linked to individuals.

by Luis Rijo
Data   -   Sep 04, 2025 Safari 26 tracking changes to impact marketing measurement
Safari 26 tracking changes to impact marketing measurement

New default fingerprinting protection and enhanced web capabilities arrive in September with limited campaign tracking disruption expected.

by Luis Rijo
Data   -   Sep 04, 2025 Roqad acquires Zeotap-Data to strengthen European identity leadership
Roqad acquires Zeotap-Data to strengthen European identity leadership

Roqad's acquisition of Zeotap-Data combines identity solutions with third-party audiences, bringing privacy-compliant scale to digital advertisers across key European markets.

by Luis Rijo
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