The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Google confirms TCF v2.3 became mandatory on March 1, 2026. Non-compliant publishers now risk ad requests defaulting to limited ads or being dropped entirely.
Fifth Circuit affirms TCPA allows oral consent for all pre-recorded calls, striking at FCC's written-consent requirement for telemarketing robocalls. What it means for marketers.
LiveRamp today launches agentic AI upgrades enabling autonomous agents to build audiences, measure cross-media performance, and optimize ad spend with governed data access.
LiveRamp today launches agentic AI upgrades enabling autonomous agents to build audiences, measure cross-media performance, and optimize ad spend with governed data access.
Google confirms TCF v2.3 became mandatory on March 1, 2026. Non-compliant publishers now risk ad requests defaulting to limited ads or being dropped entirely.
Fifth Circuit affirms TCPA allows oral consent for all pre-recorded calls, striking at FCC's written-consent requirement for telemarketing robocalls. What it means for marketers.
UK government today opens a national consultation on children's digital wellbeing, covering social media age bans, AI chatbots, curfews, and age verification - open until 26 May 2026.
TruffleSecurity found 2,863 live Google API keys in public code now granting Gemini AI access. A detailed look at the flaw, the disclosure fight, and what changed.
New research audits 8 LLMs including GPT-4o for personal data exposure, finding AI models accurately predict eye color, sexual orientation, and language for everyday EU users.
FTC's February 25, 2026 COPPA policy statement shields platforms collecting kids' data for age verification from enforcement - what it means for digital advertising.
Spain's AEPD published a 71-page guide on agentic AI and GDPR compliance, covering prompt injection, memory risks, automated decisions, and data minimization.
