Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data

State Bar complaint filed against Google executive over alleged evidence destruction

Advocacy groups urge California State Bar to investigate Google's Kent Walker for alleged systematic destruction of legal records.

Data

YouTube streamlines Third-Party Measurement controls for Display & Video 360 platform

Google announces self-service enablement for YouTube's third-party measurement partners, enhancing advertising analytics automation.

Data

Display & Video 360 launches SDF v8: Major update brings Demand Gen integration

Google's DV360 platform introduces SDF v8 with enhanced Demand Gen support, new ad types, and improved campaign management features.

Data

HubSpot acquires Cacheflow to transform B2B billing and CPQ solutions

HubSpot's strategic acquisition of Cacheflow enhances B2B billing capabilities, promising automated revenue management solutions.

Data

Google Analytics unveils benchmarking tool for industry performance comparison

Google's new Analytics benchmarking feature enables encrypted data comparison across 1000+ industry peer groups for business metrics.

Search

CRTC approves $100M annual Google payment to support Canadian news organizations

CRTC grants Google a 5-year exemption from Online News Act in exchange for $100M annual contribution to Canadian journalism.

Data

Microsoft exposes Google's shadow campaigns and lobbying efforts in Cloud Computing battle

Microsoft reveals Google's covert operations to influence cloud computing market through undisclosed funding and lobbying groups.

Data

Study reveals all languages share similar information speed despite differences

Research finds human languages transmit information at ~39 bits per second through natural balance of speech rate and density.

AI

Apple Intelligence launches today

Apple releases comprehensive AI system with writing tools, enhanced Siri, and photo editing across iOS 18.1 and macOS Sequoia devices.

Data

Privacy setting increases online news reading by 54%, major European study reveals

New research shows disabling cookie tracking leads to higher engagement with news content, challenging digital advertising assumptions.

Data Featured

Industry groups challenge FTC's landmark "Click to Cancel" rule

Major trade associations file lawsuit against Federal Trade Commission's comprehensive rule requiring simple cancellation methods for subscription services.

Video

Nielsen launches YouTube CTV ad measurement with cross-device tracking in Thailand

Nielsen expands YouTube advertising measurement in Thailand, offering deduplicated tracking across CTV, mobile and desktop devices.

Data

Google Analytics updates BigQuery Export with enhanced traffic source analysis

Learn about the latest Google Analytics BigQuery export enhancement adding session-scoped traffic source fields for deeper insights.

Video

Nielsen expands YouTube CTV ad measurement in India with cross-device analytics

Nielsen launches deduplicated measurement for YouTube CTV ads across mobile and desktop devices in India, enhancing ad analytics.

Data

Google and YouTube launch Election Tools for US Voters

Google rolls out features to help voters access polling locations, candidate information, and combat AI-generated content ahead of November election.

Social

LinkedIn Ireland faces €310 Million fine for GDPR violations in data processing

Irish Data Protection Commission penalizes LinkedIn for unlawful processing of personal data and targeted advertising practices.

Data Featured

Huawei launches HarmonyOS NEXT: A complete break from Android ecosystem in 2024

Huawei's HarmonyOS NEXT debuts with 15,000+ native apps, marking full Android independence and major ecosystem growth.

Search

Google launches new Search Trends documentation to help content creators

Google Search Central releases comprehensive guide on using Google Trends data for content strategy and market understanding.

Data

DV360 revamps reporting system with major November 2024 infrastructure update

Google announces comprehensive changes to Display & Video 360 reporting, including faster loading times and enhanced statistical controls.

Display

Google Ads API launches AI budget recommendations for campaign optimization

Google introduces machine learning budget recommendations in Ads API v18, improving campaign budget optimization for advertisers.

Data

Adloox expands Brand Safety verification to Facebook and Instagram campaigns

Adloox launches comprehensive brand safety and suitability measurement for Meta advertising, covering Facebook and Instagram Feed and Reels campaigns.

Data

Google unveils features for data-driven journalism using Google Trends

Learn how journalists can leverage Google Trends for creating compelling news stories through data analysis and real-time insights.

Data

Wikipedia's AI Challenge: How the free encyclopedia adapts in the age of ChatGPT

Explore how Wikipedia is evolving to meet the challenges posed by AI, ensuring its relevance and reliability in the digital age.

Data

TikTok Study: Brand Awareness boosts Performance Marketing ROI by 286%

New research reveals synergy between brand building and performance marketing on TikTok, challenging traditional strategies.

Data

Google AdSense, AdMob, Ad Manager: Adapting to 2025 US Privacy Laws

Learn how Google's advertising products are helping publishers comply with new privacy laws in 5 US states, including updates to Restricted Data Processing.