Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Latest Articles 1963 Articles

Data - Aug 05, 2025 Scope3 launches AI brand safety integration with Amazon DSP

Custom AI models and agentic decisioning now available for programmatic advertising campaigns.

by Luis Rijo

Data - Aug 05, 2025 Google Analytics now suggests tracking AI chatbots in custom channel groups

AI chatbots ChatGPT, Gemini, Copilot, Claude, Perplexity connecting to Google Analytics dashboard

Analytics platform provides specific guidance for measuring traffic from ChatGPT, Gemini, and other AI tools.

by Luis Rijo

Data - Aug 04, 2025 Microsoft gets EU hall pass despite admitting it can't protect European data

EU officials celebrate Microsoft compliance with blindfolds on while massive US Cloud Act elephant looms behind them.

Regulators declare victory over contractual band-aids while Cloud Act elephant remains in room.

by Luis Rijo

Data - Aug 04, 2025 ICO publishes guidance on profiling tools for online safety compliance

UK flag with digital privacy icons showing data protection and online safety compliance systems.

Data protection watchdog clarifies requirements for trust systems ahead of UK regulatory changes.

by Luis Rijo

Social - Aug 03, 2025 Axel Springer acquires social media advertising platform cmmrcl.ly

cmmrcl.ly first-party data targeting system connects retailer partnerships with audience segments

Media giant expands digital advertising reach with complete acquisition of Central European social media solutions provider.

by Luis Rijo

Data - Aug 03, 2025 Google Tag Manager introduces new client-side API for reliable analytics data access

Google Tag Manager platform interface showing new readAnalyticsStorage API for reliable client ID access.

New readAnalyticsStorage sandbox API eliminates dependency on reverse-engineered solutions for client ID and session ID retrieval.

by Luis Rijo

Data - Aug 03, 2025 Gamers spend more than non-gamers across categories

Gaming controllers on red background showing consumer research findings on gamer spending patterns vs non-gamers.

Research finds gamers outspend non-gamers across multiple product categories, challenging traditional marketing assumptions.

by Luis Rijo

Data - Aug 03, 2025 European court ruling on pseudonymized data disclosure set for September 4

European Court of Justice building with data pseudonymization flow showing personal data transformation process.

Court decision will clarify when companies must inform users about data sharing with third parties, potentially affecting digital marketing practices.

by Luis Rijo