Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data

Centro to launch additional reporting features and support for Google Data Studio

Centro last month announced the launch of new reporting features, enabling brands and agencies to have more control of their campaigns across programmatic, direct, search, and social campaigns. Basis also announced that it will be connected with Google Data Studio.

Data

Google introduces a retail category reporting in Google Ads

Google this month introduced a retail category reporting in Google Ads. The retail category reporting enables advertisers to see pre-defined product categories across the Search and Shopping campaigns.

Data

LiveRamp says 18 SSPs and 35 DSPs are live or committed into IdentityLink

LiveRamp this month presented the financial results for the first quarter of 2020, and the revenue was up 35% compared to the prior year period, reaching $106 million in revenue. LiveRamp continues to forecast growth for 2020.

Data

Ad-Juster gives a 33% discount to publishers due to coronavirus pandemic

Ad-Juster this week announced that will give a 33% discount to all customers, on their total monthly fees, for May, June and July 2020. Ad-Juster is a reporting and analytics platform for digital publishers, bought by DoubleVerify in November, last year.

Data

Eyeota expands data partnership with YouGov into new 7 markets

France, Indonesia, Malaysia, Thailand, Singapore, Hong Kong and Australia are the new markets where Eyeota is now able to provide YouGov audiences. YouGov/Eyeota audiences were available in Germany, in the United States, and in the United Kingdom, since 2016.

Data

IAB Europe releases a guide to the post third-party cookie era

IAB Europe today released a Guide to the Post Third-Party Cookie Era. IAB Europe says the guide prepares brands, agencies, publishers and tech intermediaries for the much-anticipated post-third-party cookie advertising ecosystem.

Social

Google launches a new S2S integration between Campaign Manager and Facebook

Google this month launched a new S2S (server to server) integration between Campaign Manager and Facebook. With the new server-to-server integration with Facebook, advertisers using Campaign Manager are able to report both impressions and clicks.

Data

Google launches an API for DV360

Google last month launched an API for DV360. According to Google, the DV360 API enables developers to automate complex Display & Video 360 workflows, such as creating insertion orders and setting targeting options for individual line items.

Data

NetWise launches 3 new audiences related with Coronavirus

NetWise last month announced the launch of 3 new targetable audiences related with the coronavirus pandemic.

Data

TapClicks acquires AdStage

TapClicks last month acquired AdStage. TapClicks says it will integrate AdStage into their family of brands which includes Raven Tools, iSpionage, Megalytic, and StatX. TapClicks will integrate the entire AdStage team into the company, including AdStage’s co-founders.

Data

Centro expands the certification programs with free virtual summits for clients

Centro last month announced the expansion of the certification programs with free virtual summits for clients and partners.

Data

Google integrates Google Maps in Data Studio

Google this week added Google Maps into the reports in Data Studio. Google says Google Maps in Data Studio are highly customizable and integrate with any data source that contains valid geo fields. Until now, Data Studio only had static geo maps.

Data

Google brings GA audiences, acquisition, and behavior data into Data Studio

Google this week added Google Analytics audiences, acquisition, and behavior data into the reports in Data Studio.

Data

DeepCrawl lanches a testing tool for SEO

DeepCrawl this week launched a testing tool for SEO. The Automator tool enables developers to test their code for SEO impact before pushing to production.

Data

Peer39 integrates NewsGuard’s database enabling advertisers to avoid fake news

Peer39 this month announced the integration of NewsGuard’s database of trust ratings for thousands of news and information websites.

Data

adsquare integrates ALC data in the Audience Management Platform (AMP)

adsquare today announced a new partnership agreement with ALC. ALC segments will be available in adsquare’s Audience Management Platform (AMP), ready to be used on planning and programmatic media buying in the US.

Data

Google updates Display & Video 360 connector in Data Studio

Google this week updated the Display & Video 360 connector in Data Studio.

Data

ASOdesk raises $1M of funding from Embria

ASOdesk last month announced it has raised $1M round of funding from Embria. ASOdesk helps developers to make their mobile apps more discoverable in iOS and Android app stores.

Search

Google increases Report Editor capacity from 10 to 200 accounts

Google this month announced it has increased the capacity of the Report Editor, from 10 accounts to 200 accounts.

Data

Apple starts blocking all third-party cookies in Safari

The new versions of Safari in iOS and iPadOS 13.4 and Safari 13.1 on macOS, will block all third-party cookies by default, Apple’s WebKit team this week announced.

Data

PubMatic launches Audience Encore offering a way for audience monetization via deals

PubMatic this month announced the launch of Audience Encore, a way for publishers to monetize audience data. Audience Encore enables publishers to activate both data and inventory on programmatic, via deal IDs.

Video

The Trade Desk expands integration of Samba TV data into Australia

The Trade Desk this month announced the integration of Samba TV, at a global level, starting with Australia. Samba TV is a provider of consumer cross-screen television insights and analytics.

Data

Google to remove third-party pixels from YouTube, starting on June 2020

Google this month announced the deadline to remove all third party pixels from YouTube. Starting on June 1, 2020, all YouTube campaigns must have enabled Ads Data Hub linking to be eligible for third-party measurement.

Data

Google revamps Attribution in Google Ads

Google this month revamped Attribution in Google Ads. Attribution was previously known as Search Attribution, and according to Google, the new overview page helps advertisers to visualize the customers’ paths to conversion.

Data

Google integrates Nielsen mobile digital ad ratings (mDAR) in DV360

Google this month announced the integration of Nielsen mobile digital ad ratings (mDAR) in DV360. According to Google, advertisers in the United States and Australia will soon be able to use Nielsen mobile app measurement (mobile digital ad ratings, aka mDAR).