Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data

Google brings GA audiences, acquisition, and behavior data into Data Studio

Google this week added Google Analytics audiences, acquisition, and behavior data into the reports in Data Studio.

Data

Google integrates Google Maps in Data Studio

Google this week added Google Maps into the reports in Data Studio. Google says Google Maps in Data Studio are highly customizable and integrate with any data source that contains valid geo fields. Until now, Data Studio only had static geo maps.

Data

Centro expands the certification programs with free virtual summits for clients

Centro last month announced the expansion of the certification programs with free virtual summits for clients and partners.

Data

Peer39 integrates NewsGuard’s database enabling advertisers to avoid fake news

Peer39 this month announced the integration of NewsGuard’s database of trust ratings for thousands of news and information websites.

Data

adsquare integrates ALC data in the Audience Management Platform (AMP)

adsquare today announced a new partnership agreement with ALC. ALC segments will be available in adsquare’s Audience Management Platform (AMP), ready to be used on planning and programmatic media buying in the US.

Data

Google updates Display & Video 360 connector in Data Studio

Google this week updated the Display & Video 360 connector in Data Studio.

Data

ASOdesk raises $1M of funding from Embria

ASOdesk last month announced it has raised $1M round of funding from Embria. ASOdesk helps developers to make their mobile apps more discoverable in iOS and Android app stores.

Search

Google increases Report Editor capacity from 10 to 200 accounts

Google this month announced it has increased the capacity of the Report Editor, from 10 accounts to 200 accounts.

Data

PubMatic launches Audience Encore offering a way for audience monetization via deals

PubMatic this month announced the launch of Audience Encore, a way for publishers to monetize audience data. Audience Encore enables publishers to activate both data and inventory on programmatic, via deal IDs.

Data

Apple starts blocking all third-party cookies in Safari

The new versions of Safari in iOS and iPadOS 13.4 and Safari 13.1 on macOS, will block all third-party cookies by default, Apple’s WebKit team this week announced.

Data

The Trade Desk expands integration of Samba TV data into Australia

The Trade Desk this month announced the integration of Samba TV, at a global level, starting with Australia. Samba TV is a provider of consumer cross-screen television insights and analytics.

Data

Google to remove third-party pixels from YouTube, starting on June 2020

Google this month announced the deadline to remove all third party pixels from YouTube. Starting on June 1, 2020, all YouTube campaigns must have enabled Ads Data Hub linking to be eligible for third-party measurement.

Data

Google revamps Attribution in Google Ads

Google this month revamped Attribution in Google Ads. Attribution was previously known as Search Attribution, and according to Google, the new overview page helps advertisers to visualize the customers’ paths to conversion.

Data

Data Studio now supports data from Hotel Campaigns on Google Ads

Google this week introduced support in Data Studio for Hotel Campaigns on Google Ads. According to Google, the campaign data automatically appears in the Ads-connected reports, and there is no need to refresh the data source.

Data

Google updates the Combined Audiences in DV360 allowing AND combinations for interest-based audiences

Combined Audiences will be more flexible, accepting the AND combination of generic Google audiences with first-party audiences. Until now, generic Google audiences and first-party audiences could only have the combination OR.

Data

Wunderman Thompson acquires XumaK

WPP this month announced that Wunderman Thompson has acquired XumaK, a marketing technology consultancy company headquartered in Miami, and with offices in Guatemala, and Colombia.

Data

Google integrates Nielsen mobile digital ad ratings (mDAR) in DV360

Google this month announced the integration of Nielsen mobile digital ad ratings (mDAR) in DV360. According to Google, advertisers in the United States and Australia will soon be able to use Nielsen mobile app measurement (mobile digital ad ratings, aka mDAR).

Data

Google Maps now used by over 1 billion people every month

Google Maps last week turned 15 years old. Google Maps was launched on Feb 8, 2005, and has become the most utilised map in the world.

Data

Dentsu Aegis Network acquires Media Storm

Dentsu Aegis Network yesterday announced the acquisition of Media Storm, an US agency, headquartered in New York, and specialized in data-driven audience planning and targeting.

Data

Forrester Consulting study finds 67% of marketers plan to use attention metrics on mobile

Forrester Consulting in December released a study, commissioned by Yieldmo, that investigates how customer attention metrics can improve mobile advertising outcomes.

Data

Dentsu acquires 4Cite Marketing

Dentsu last month acquired 4Cite Marketing, a people-based identification and data services technology company. 4Cite will join Merkle.

Data

MAIRDUMONT NETLETIX partners with GeoEdge to prevent malicious advertising

MAIRDUMONT NETLETIX last month announced a partnership with GeoEdge. MAIRDUMONT NETLETIX will integrate GeoEdge, offering protection from Auto Redirects, technology to detect and prevent malicious advertising, so that malicious and low-quality advertisements don’t impair usability.

Data

Taboola integrates IAS pre-bid and post-bid solutions

Taboola last month announced the integration of Integral Ad Science (IAS). IAS is now scanning Taboola’s publishers’ URLs globally, scoring each page on brand safety segments.

Data

AcuityAds integrates Tapad to increase DSP cross-device capabilities

AcuityAds last month partnered with Tapad to enhance their existing cross-device solution, especially on its cross-channel Connected TV offering.

Data

RTB House integrates Segment to gain insights about in-app campaigns

RTB House last month announced the integration of the CDP (Customer Data Platform) Segment. RTB House says the integration of Segment helps RTB House to gain further insights about in-app marketing campaigns.