Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

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LinkedIn’s new privacy setting prevents users to export email addresses

LinkedIn introduced a new setting on Privacy that enables users to protect their email addresses. This was spotted first by TechCrunch.

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Nielsen has a new CEO, David Kenny

David Kenny was nominated last month as the new CEO of Nielsen. David Kenny will join Nielsen as Chief Executive Officer, effective on December 3, 2018. David Kenny joins Nielsen from IBM, where he led IBM’s Cognitive Solutions business.

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Digital Marketing Institute now provides content for HubSpot Academy

Digital Marketing Institute (DMI) this week announced it will provide exclusive content and digital assets for graphics design education to HubSpot’s official learning resource, HubSpot Academy.

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Cloudflare seeing 4% to 7% increase in traffic month on month in Africa

Cloudflare last week announced that is seeing a 4% to 7% increase in traffic month on month. As of July 2018, Cloudflare has 8 datacenters in Angola, Djibouti, Egypt, Kenya, Mauritius, and 3 in South Africa. Africa has a population of 1.2 billion people over 58 countries, but the

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Emojis are increasing the open rates in push notifications and emails

Emails with emojis are having a +66% increase in open rates. Push notifications with emojis enjoy an uplift of +254% increase in open rates, according to a study from Leanplum, based on 300 million mobile message deliveries (email + push notifications).

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The 5 Consent Management Platforms (CMP) Google is recommending

Google created a page to help publishers and advertisers with consent, where at this date, is recommending 5 consent tools. Google’s own consent tool remains in beta.

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Google increases prices of Google Maps API and developers are not happy

Google increased the prices of Google Maps API. Google limited the free tiers, and now requires billing for all. Developers and entrepreneurs are not happy.

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Cloudflare created the fastest public DNS beating Google and OpenDNS

Cloudflare launched a DNS resolver this month. Cloudflare says that with this launch they are fixing the foundation of the Internet. The public DNS resolver is faster, more secure and privacy-centric. The DNS IP addresses are 1.1.1.1 and 1.0.0.1.

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Baidu starts testing autonomous driving cars in Beijing

Baidu received Beijing’s first batch of licenses to conduct open road tests for its autonomous driving vehicles in designated areas of the city.

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OpenX already in compliance with GDPR shared an "open source" DPA with the advertising community

OpenX announced this month that it is one of the first advertising exchanges in compliance with the European General Data Protection Regulation (GDPR), four months before the deadline.

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Ads.txt

The Problem behind Ads.txt or perhaps we need to talk about 2 problems behind Ads.txt: the first is the domain arbitrage and the second problem is domain spoofing.

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Smart is the first SSP 100% ads.txt compliant since December, 20

ince December 20th, all unauthorized ads.txt domains will be blocked to cater to Smart's demand partners' desire to buy only ads.txt compliant inventory.

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Viewability standards

The industry standard for viewability was developed under the leadership of the Media Rating Council (MRC).

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UTM Tagging

UTM means Urchin Tracking Module, and this technology allows website owners to identify, click paths, user flows and to know where the users are coming from.

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Engagement

Engagement involves someone having a meaningful contact or a connection. That connection normally happens when the user participate with an action. Engagement plus Trust are normally the goals of a brand marketing campaign.

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Understanding Cost Per Install (CPI) in App Advertising

Understanding Cost Per Install (CPI) in App Advertising

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What means CPC?

CPC means Cost Per Click. This metric is calculated by dividing the spend/cost by the clicks. Imagine that you spent 300 euros and you have 100 clicks. 300/100=3. Your CPC for this campaign was 3 euros. Try out our CPC Calculator.

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CPC: the key metric in Pay-Per-Click advertising

CPC stands for Cost Per Click. It's a pricing model used in online advertising where you, the advertiser, pay a specific amount each time someone clicks on your ad. This model is often referred to as pay-per-click (PPC).

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What are Cookies?

A cookie is a small piece of information that the browser writes on the device (computer, mobile, tablet, smart screen, etc) of the user. There are first-party cookies or third-party cookies. First party cookies are the ones that belong directly to the website you are browsing. If you visit ebay.

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Cookies

These small pieces of information, stored locally on users' devices, play a pivotal role in the online advertising ecosystem. Understanding their function, limitations, and evolving alternatives is essential for marketing professionals navigating this dynamic landscape.

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What is an Adserver?

Ad Server is the server that does the ad serving. It can belong to the publisher or to the advertiser. In Supply (Publisher) and in Demand (Advertiser), the Adserver does the same. For both, the adserver will measure the impressions, clicks, errors. If connected to RTB, the matches, bid requests,

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Ad Serving

Ad serving stands as a crucial component, ensuring that ads are delivered seamlessly and effectively across a vast network of websites, apps, and social media platforms.

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Ad Server

An ad server, also known as an ad serving platform, is the central hub responsible for delivering ads to the intended audience. It functions as a mediator between advertisers, who create and want to distribute ads, and publishers, who provide spaces for those ads to appear.

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Trading Desk

In the context of digital marketing, a trading desk is a specialized team or platform that helps advertisers optimize their programmatic advertising campaigns.