Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Video

Integral Ad Science buys Publica

Integral Ad Science yesterday announced the acquisition of Publica for $220 million, 75% in cash and 25% in stock. Publica is a connected TV (CTV) advertising platform.

Data

Comscore integrates YouTube and YouTube TV measurement

Comscore yesterday announced it is incorporating YouTube and YouTube TV measurement into its cross-platform measurement service, Comscore Campaign Ratings.

Data

Adsquare suggests Proximity Targeting as alternative to audience targeting

Adsquare last month proposed proximity targeting as an alternative to identity-based targeting.

Data

IAS partners with The Global Disinformation Index (GDI) to avoid sources of misinformation

IAS says it is the first ad verification company to help marketers avoid misinformation content based on GDI’s standards.

Data

IAB Tech Lab launches an Open Source Initiative on GitHub

IAB Tech Lab says the Open Source Initiative aims to increase transparency and collaboration across the advertising community.

Data

DoubleVerify registers a revenue increase of 44% in Q2 2021

DoubleVerify this week announced the financial results for the second quarter of 2021. DoubleVerify registered a revenue of $76.5 million, an increase of 44%.

Data

IAB Europe releases a Guide to Contextual Advertising

IAB Europe today released a Guide to Contextual Advertising, a document with 34 pages providing education on alternatives to third-party cookies.

Data

Consent Management Platform Didomi raises $40 million

The Paris-based startup this month raised $40 million in a Series B round, led by Elephant and Breega.

Data

HubSpot pledges a $5 donation for each certification in HubSpot Academy

Each certification completed between August 2 and August 6 - the World Certification Week -, including recertifications and multiple certifications achieved by the same learner, represents $5 toward supporting education around the world.

Data

Mediaocean to acquire Flashtalking

The combination of both companies will represent an advertising technology platform with over $200 billion in annualized media spend and over 1 trillion monthly ad impressions.

Data

Google integrates the Funding Choices consent manager in Ad Manager, AdMob, and AdSense

Publishers have now an easy consent manager that automatically is setup by Google.

Data

Semcasting integrates health insights into AudienceDesigner (ADS)

HealthWise says is capable of grouping every individual based on health needs and engagement in the health systems.

Data

New iOS15 to hide IP addresses in web and email

iOS will be released this year, in the fall.

Data

Europe debuts a European Digital Identity (eID) framework

Europe expects that by 2030, 80% of citizens will use an eID solution.

Social

Salesforce CDP now connected with Snapchat Ads

Salesforce this week announced that it has connected its CDP with Snapchat.

Data

Google follows Apple restricting access to the advertising identifiers in Android devices

Google says advertisers will receive a string of zeros in place of the identifier, when a user opts out of interest-based advertising or ads personalization.

Data

Amazon to launch an id solution based on Amazon accounts - Digiday

Amazon ID to work via Amazon DSP and via Amazon Publisher Services (APS).

Data

Adform and Smart to support Lotame Panorama ID

Lotame Panorama ID is one identity solution for a cookieless environment.

Data

Oracle to participate in Unified ID 2.0

Unified ID 2.0 is an open-source identity solution that doesn`t rely on third-party cookies.

Data

Google to extend Google’s machine learning models to behavioral reporting in Analytics

Google Analytics` Behaviour Flow report visualizes the path users travelled from one page or Event to the next.

Data

How users are disabling all in-app tracking in iOS and how ATT doesn't impact Apple Ads

Apple last month released App Tracking Transparency (ATT) in iOS 14.5 update. This enables users to control which apps are allowed to track the activity across other companies' apps and websites.

Data

Advertisers suffer a data outage in Google Marketing Platform

The metrics affected are Begin-to-render Impressions, Provisional Impressions, and Viewable Impressions.

Data

Google click identifier (GCLID) stops working in a handful of Google apps in iOS14

Google Click ID (GCLID) is a parameter passed in the URL with ad clicks, to identify the campaign and other attributes of the click associated with the ad for ad tracking and campaign attribution.

Data

Apple releases the App Tracking Transparency (ATT) in iOS 14.5 update

iOS 14.5 update was released today in all devices using iOS, limiting the usage of the IDFA.

Data

Facebook starts asking for consent under Apple's App Tracking Transparency (ATT)

Google and Facebook go in opposite directions on App Tracking Transparency consent.